IBC (International Broadcasting Convention) — Amsterdam, Netherlands 2026
Overview
IBC (International Broadcasting Convention), owned and operated by the IBC Partnership comprising industry bodies such as IEEE, IET, IABM, SCTE, SMPTE, and RTS, is the world’s most inspiring content and technology event for the global media, entertainment, and technology industry. Founded in 1967 amid the summer of love and the dawn of color TV broadcasts, IBC has evolved over 58 years into a premier live experience that draws together exhibitors, speakers, and visitors from over 170 nations to gain critical insights, share expertise, and unlock business opportunities in areas like streaming, social media, 5G, AI, and VR/AR. The 2026 edition continues this legacy, offering a dynamic platform for innovation that has historically witnessed milestones from the moon landing broadcast to 8K Olympics coverage, fostering connections that drive the future of media and entertainment.
From its humble beginnings at London’s Royal Lancaster Hotel with participants from 24 countries, IBC has grown into a must-attend convention featuring comprehensive conferences, cutting-edge exhibitions, and networking forums designed ‘by the industry, for the industry.’ Now based in Amsterdam since 1992, the event leverages the city’s world-class infrastructure to host thousands of professionals, showcasing next-generation technologies and trends that redefine audience experiences across broadcasting, cable, satellite, and personal devices. With a focus on emerging developments like AI-driven content creation and immersive AR/VR applications, IBC 2026 promises to be a catalyst for collaboration and progress in an ever-evolving content marketplace.
Event Highlights
- Main Activities or Performances: Keynote speeches and technical sessions on cutting-edge topics, live demonstrations of media technologies, and the IBC Conference with expert panels discussing future trends.
- Special Traditions or Features: Annual thought leadership on innovations like 5G integration, AI in production, and VR/AR storytelling; includes the IBC Awards recognizing excellence in media tech.
- Unique Attractions for Visitors: Extensive exhibition hall with 1,700+ exhibitors, networking zones for global connections, and special events like the IBC Big Screen and innovation showcases.
Why Attend
IBC 2026 provides an unparalleled opportunity to immerse in the heart of media innovation, where global leaders converge to exchange ideas on streaming advancements, AI ethics, and immersive tech—attending ensures you stay ahead of disruptions shaping the entertainment landscape for the next decade. With sessions led by pioneers from major broadcasters and tech firms, plus exclusive access to the exhibition floor’s latest demos, participants leave equipped with actionable strategies and partnerships that translate to real business growth, making it indispensable for executives, engineers, and creators alike.
The event’s collaborative ethos, rooted in its 1967 founding, turns four days into a high-impact investment yielding insights and opportunities unattainable elsewhere. Celebrating nearly six decades of influence, IBC emphasizes forward-thinking content like sustainable broadcasting and personalized media experiences, offering tailored tracks for professionals in production, distribution, and emerging tech. From intimate roundtables on 8K/16K transitions to grand keynotes on global content strategies, the program delivers measurable ROI through enhanced expertise and serendipitous networking amid Amsterdam’s vibrant backdrop. For international attendees, it’s a strategic hub to benchmark against industry giants and scout solutions that amplify reach and engagement in a multi-platform world.
Date & Duration
- Dates: September 11–14, 2026
- Duration: 4 days
Venue / Location
- City: Amsterdam, Netherlands
- Main Venue: Amsterdam RAI, Europaplein 24, 1078 GZ Amsterdam
- Google Maps Address: Amsterdam RAI
- Additional Notes: Multi-hall convention center; no shipments accepted at the address.
Ticket Information
- How Tickets Are Sold: Online through the official IBC website; group and early-bird discounts available.
- Admission Type: Paid
- Ticket Price Range: $550–$2,200 USD (minimum to maximum, depending on pass type)
- Special Seating or VIP Options: VIP passes include lounge access, priority sessions, and exclusive networking receptions.
Booking with Euro Travelo
- Looking to attend IBC 2026 hassle-free?
- Euro Travelo can secure tickets, arrange travel, and manage your trip from start to finish.
- The team specializes in seamless experiences for international visitors attending business conferences, trade shows, or cultural festivals across Europe.
- Contact: Reach out to Euro Travelo to book tickets and travel arrangements.
Contact Information
- Email: info@ibc.org (general inquiries); exhibition@ibc.org (exhibitor support)
- Phone: +44 (0) 20 4534 1000 (main line; English available)
- Website: show.ibc.org
- Social Media: @IBC (Twitter), IBC (LinkedIn)
- Key Staff: Not specified; contact via website for partnership details.
- Press/Volunteers: Press via press@ibc.org; volunteer info through the site (applications TBD).
- Note: Response time ~24–48 hours; multilingual support available.
Getting There
- Nearest Airports: Amsterdam Schiphol (AMS), 10 km, 15-min train or 20-min drive.
- Public Transport: NS train to RAI station (direct from airport, €5.50); trams 4/12 to RAI; buses 65/69.
- Parking: On-site at RAI for 5,000 vehicles (€25/day); accessible spaces with permit.
- Private Vehicle Drop-off/Pick-up: Designated zones at main entrances; taxi/Uber from airport €40.
- Visa Support: Schengen visa if required; invitation letters post-registration.
Accommodation Options
- NH Collection Amsterdam RAI: Connected to venue via walkway, ideal for convenience. Fastest route: 2-minute walk to RAI.
- Hotel Okura Amsterdam: Luxury option with city views. Fastest route: 10-min tram (Line 12) to RAI.
- Hilton Amsterdam: Central with business facilities. Fastest route: 15-min train to RAI from Centraal Station.
- Booking Partner: Official RAI partners offer exclusive rates at 300+ properties, group deals, and shuttles. Contact: ibc@rai.nl.
- Accessible Accommodations: Partners provide adapted rooms; contact for mobility support.
Reviews
- “IBC 2025 delivered transformative insights on AI in broadcasting—networking goldmine!” — Media Tech Director
- “From demos to deals, it’s the ultimate event for media innovation in Europe.” — Production Executive
- “58 years strong; unmatched for connecting global pros in a stunning Amsterdam setting.” — Engineer
Maps
Contact
Video
FAQ's
What is the main focus of IBC 2026?
IBC 2026 spotlights the future of media tech, with tracks on 5G, AI, VR/AR, streaming, and sustainable broadcasting, featuring 1,700+ exhibitors and global speakers. Rooted in 58 years of milestones like HD launches and YouTube's rise, it fosters idea exchange via conferences and demos. Attendees explore innovations from 170+ countries, unlocking opportunities in content creation and distribution. It's the essential forum for professionals to benchmark and collaborate on trends.
How accessible is the Amsterdam RAI venue?
RAI is fully accessible with ramps, elevators, braille signage, and wheelchair seating; audio and sign language for key sessions on request. Direct train from AMS has lifts; accessible parking and shuttles available. Contact info@ibc.org for companion passes or aids. App includes navigation tools, and staff provide on-site assistance. Amsterdam's transport supports mobility with low-floor options.
How can I avoid hotel fraud for IBC 2026?
Book via official RAI partners at rai.nl/ibc for verified rates and no hidden fees. Avoid unofficial listings; verify through show.ibc.org. Secure payments and check reviews on reliable sites. Partners ensure transparency, group options, and event proximity. Report issues to info@ibc.org. Early September booking avoids peak pricing scams.
What are the transportation options to reach Amsterdam RAI?
From AMS Airport, NS train to RAI (15 mins, €5.50); taxis/Uber €40 (20 mins); trams 4/12 from center (€3.20). On-site parking €25/day; bike rentals via OV-fiets. Group shuttles via partners. Event app offers real-time updates. Eco-trains promoted for sustainability.
Can I extend my stay in Amsterdam after IBC?
Yes, RAI partners arrange extensions at discounted rates to discover canals, museums, and Anne Frank House. Book add-ons for seamless plans. Accessible tours via partners include canal cruises. Contact ibc@rai.nl for custom blends of tech and culture in the Dutch capital.
