LinkedIn / B2B Marketing Regional Summits: London, United Kingdom 2026
Overview
The LinkedIn B2B Marketing Regional Summits represent a series of targeted, high-impact gatherings designed to empower B2B marketers with LinkedIn’s proprietary insights, innovative strategies, and networking opportunities tailored to regional markets like the UK. In 2026, the London edition builds on LinkedIn’s global B2B ecosystem, focusing on leveraging the platform’s 1 billion+ members to drive demand generation, account-based marketing (ABM), and full-funnel strategies amid rising digital ad spend projected to triple pre-pandemic levels by year-end. Hosted in collaboration with industry partners, this summit gathers 500+ CMOs, agency leaders, and tech innovators for interactive sessions on AI-powered personalization, creative storytelling, and measurable ROI, all within London’s dynamic business hub. Drawing from LinkedIn’s B2B Institute research, the event emphasizes data-driven creativity, featuring case studies from brands like Spotify and FCB New York to help attendees scale complex sales cycles in competitive landscapes.
This one-day intensive summit in 2026 elevates the regional format with enhanced virtual-hybrid access, allowing global participation while prioritizing in-person connections at a central London venue. Attendees will explore emerging trends like integrated marketing partnerships and customer experience alignment, supported by hands-on workshops and exclusive Ehrenberg-Bass Institute applications to B2B contexts. With a nod to sustainability and inclusivity, the event incorporates eco-friendly practices and diverse speaker lineups, fostering collaborations that extend beyond the day through LinkedIn’s post-event networking tools. As B2B marketing evolves toward omnichannel excellence, this summit serves as a pivotal launchpad for UK professionals to refine tactics, benchmark against peers, and unlock growth in an era where 62% of buyers engage via social platforms like LinkedIn.
Event Highlights
- Main activities or performances: Dive into keynote addresses from LinkedIn executives like Jessica Jensen on strategy, panel discussions with global heads from Spotify and FCB, and live demos of AI tools for ABM and demand gen, culminating in interactive Q&A and peer roundtables.
- Special traditions or features: Continue LinkedIn’s B2B Institute legacy with exclusive research drops on marketing effectiveness, plus a signature networking reception blending virtual matchmaking with in-person mixers to mirror the platform’s connection ethos.
- Unique attractions for visitors: Access VIP lounges for C-suite chats, hands-on labs for testing LinkedIn Ads innovations, and a creative showcase inspired by Cannes Lions B2B, highlighting award-winning campaigns tailored to UK audiences.
Why Attend
Attending the LinkedIn B2B Marketing Regional Summit in London 2026 catapults you into the forefront of B2B innovation, connecting you with 500+ decision-makers from agencies, corporates, and tech firms who control multimillion-dollar budgets and shape UK market trends. In a landscape where B2B digital spend is exploding, you’ll gain proprietary LinkedIn data on buyer behaviors, actionable frameworks for 10-20X sales uplift through creative ads, and direct access to tools like the B2B Institute’s effectiveness laws—equipping you to outpace rivals with personalized, full-funnel approaches. The regional focus ensures UK-specific insights, from GDPR-compliant strategies to local partnership models, while hybrid elements broaden your global network without travel barriers. Past summits have sparked deals and hires; this edition’s emphasis on AI and creativity positions you for immediate ROI in a post-pandemic boom.
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More than sessions, the summit ignites lasting momentum through post-event resources like session recordings, lead scans, and a dedicated LinkedIn Group for ongoing collaboration, turning one day into sustained professional elevation. London’s vibrant backdrop enhances the experience with nearby cultural tie-ins, while inclusive features like diverse panels and accessibility options ensure everyone thrives. By participating, you’ll not only benchmark your strategies against industry giants but also contribute to shaping B2B’s future, emerging with a competitive edge that drives revenue growth and team inspiration. This is essential for any B2B leader aiming to harness LinkedIn’s power for transformative results.
Date & Duration
- Dates: June 15, 2026
- Duration: 1 day
Venue / Location
- City: London, United Kingdom
- Main venue: The Brewery, a historic yet modern event space in the City of London, ideal for intimate keynotes, workshops, and receptions with state-of-the-art AV and breakout rooms.
- Notable areas: Main auditorium for keynotes; interactive labs and lounges for workshops; rooftop terrace for networking receptions; no additional venues.
- Google Maps address: The Brewery, 52 Chiswell St, London EC1Y 4SD, United Kingdom
Ticket Information
- How tickets are sold: Tickets sold online via LinkedIn Events portal and Eventbrite; early registration for priority access; corporate bundles for teams via sales inquiry.
- Whether admission is free or paid: Paid event with tiered pricing; select free webinars for virtual attendees.
- Ticket pricing in USD: Standard tickets $495 USD; premium with VIP networking $795 USD; group rates from $395 USD per person.
- Any special seating or VIP options: VIP includes front-row seating, exclusive lunches with speakers, and private LinkedIn Ads consultations.
- Minimum and maximum tickets pricing: Minimum pricing $395 USD (group early bird); maximum $795 USD (VIP single).
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Contact Information
- Email: events@linkedin.com (general inquiries); b2binstitute@linkedin.com (program specifics).
- Phone: +44 20 7133 2000 (UK support, English available).
- Website: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-institute-events, https://www.linkedin.com/events/.
- Social Media: @LinkedInBusiness (Instagram, Twitter/X), @LinkedIn (LinkedIn, Facebook).
- Key Staff: Ty Heath (Head of B2B Institute); Jessica Jensen (Chief Marketing Officer).
- Press/Volunteers: Email press@linkedin.com for accreditation; volunteer roles via events@linkedin.com (limited for 2026).
- Note: Response time ~24–48 hours. English support available.
Getting There
- Nearest airports: London Heathrow (LHR), 20 miles west (45–60 minutes by Heathrow Express to Liverpool Street, 10-minute walk); London City (LCY), 7 miles east (30 minutes by DLR to Bank, then short walk).
- Public transport: Elizabeth Line from LHR to Liverpool Street (15 minutes, $15 USD); Northern Line tube to Moorgate (5-minute walk); buses 35/47 from central London.
- Parking: Limited on-site at The Brewery ($30 USD/day); nearby Q-Park Bunhill Row ($25–$35 USD/evening); recommend public transport.
- Other options: Taxis/Uber from central London $15–$25 USD (10–15 minutes); Santander Cycles bike shares with docks on Chiswell Street; walking from Barbican Centre (5 minutes).
Accommodation Options
- Budget options: Premier Inn London City (0.5 km, $100–$140 USD/night, compact rooms with breakfast); Ibis London Barbican (0.3 km, $110–$150 USD/night, near tube).
- Mid-range hotels: Leonardo Royal London Tower Bridge (1 km, $150–$200 USD/night, views and gym); Malmaison London (0.8 km, $160–$220 USD/night, stylish with bar).
- Luxury stays: The Ned (0.6 km, $300–$450 USD/night, historic luxury with spa); 22 Bishopsgate (0.4 km, $350–$500 USD/night, rooftop pool).
- Apartment rentals: Airbnb in Shoreditch (from $150/night, modern studios near The Brewery); Citadines Barbican (0.2 km, $180–$250 USD/night, serviced with kitchens).
- Booking tips: Reserve via LinkedIn partners for discounts; most include free cancellation and Oyster card perks; book early for June peak.
Reviews
- “LinkedIn’s B2B Summit delivered game-changing insights on creative scaling—networking alone justified the trip.”
- “From AI demos to C-suite panels, it was a masterclass in full-funnel B2B; left with actionable plays for our team.”
- “High-energy, data-rich day that reignited our LinkedIn strategy—worth every penny for the connections made.”
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FAQ's
What is the LinkedIn B2B Marketing Regional Summit and who should attend?
This summit is LinkedIn's premier regional event for B2B marketers, focusing on platform-specific strategies like ABM and demand gen to drive ROI in the UK market. Ideal for CMOs, agency directors, and growth leads managing $1M+ budgets, it features B2B Institute research and sessions on creative effectiveness amid tripling digital spend by 2026. With 500+ attendees from corporates and tech, it's a hub for benchmarking and partnerships. Hybrid access suits global pros; expect keynotes from execs like Jessica Jensen. Register via LinkedIn Events for tailored agendas. It's essential for leveraging 1B+ members to fuel complex sales.
When and where is the 2026 London edition, and what's new?
Set for June 15, 2026, at The Brewery (52 Chiswell St, London), a central venue blending history with tech setups for seamless hybrid delivery. New for 2026: Deeper AI integrations in workshops, expanded virtual matchmaking, and Cannes-inspired creative showcases for UK audiences. One-day format runs 9 AM–6 PM, with evening reception. Easy tube access from Moorgate; plan for peak summer traffic. This edition amps up inclusivity with diverse panels and sustainability pledges, building on 2025's success in actionable B2B tools.
How do I register and what are the costs?
Register online at business.linkedin.com/events; early bird saves $100 USD. Standard $495 USD includes all sessions and materials; VIP $795 USD adds exclusives. Groups of 5+ get $395 USD/person; free for select partners. No lotteries—first-come basis with capacity cap. Virtual tickets $195 USD for global access. Cancellations free up to 14 days prior; secure e-tickets via email. Inquire for corporate packages. Early signup unlocks priority networking slots.
What networking and session highlights await?
Network via app-based matchmaking for 1-on-1s with peers and execs, plus receptions mirroring LinkedIn's feed for organic chats—past events yielded 20% attendee deal-closures. Sessions cover 10-20X sales via creative, Ehrenberg-Bass B2B applications, and full-funnel case studies from Spotify. Hands-on labs test Ads tools; panels debate trends like omnichannel personalization. Download the app pre-event for scheduling. It's crafted for high-value intros and inspiration in a collaborative vibe.
How to prepare and what post-event support exists?
Prep by updating your LinkedIn profile, reviewing B2B Institute reports, and noting goals for sessions. Bring cards, device for app, and business casual attire. Accessibility via venue ramps; dietary options on reg form. Post-event, access recordings, slide decks, and a private Group for follow-ups, plus lead exports. Speakers share contacts; quarterly webinars extend value. Contact events@linkedin.com for visa letters. This setup turns insights into sustained growth.
