Webit Media & Adtech Sessions: Sofia, Bulgaria 2026

Overview

The Webit Media & Adtech Sessions 2026, hosted by Webit.Foundation in Sofia, Bulgaria, is a premier one-day summit dedicated to the future of media, advertising technology, and digital innovation. This event unites global leaders, innovators, and executives to explore transformative trends in AI, Web3, and data-driven advertising, building on the success of Webit 2025, which drew over 1,000 attendees from 110+ countries. With a dynamic program of keynotes, panels, and workshops, it positions Sofia as the “Digital Capital of New Markets,” offering a platform for actionable insights and high-level networking to shape the media and adtech landscape.

Attendees will engage with cutting-edge topics like AI ethics in targeting, cookieless tracking solutions, and blockchain for transparent ad ecosystems, led by luminaries from Google, Visa, and Accenture. The event fosters collaborations that drive sustainable growth, blending global perspectives with Bulgaria’s vibrant tech ecosystem, and includes unique side events like tech tours and cultural integrations that highlight Sofia’s role as an EMEA innovation hub.

Event Highlights

• Main Attractions: High-profile keynotes on AI-driven personalization, programmatic media buying, and blockchain for transparent ad ecosystems, alongside workshops with case studies on omnichannel campaigns and data analytics.
• Main Activities or Performances: Panel debates on digital entertainment, live demos of adtech tools from startups, and an expo zone showcasing video advertising, influencer marketing, and sustainable media solutions.
• Special Traditions or Features: The “Changemakers Spotlight” awards visionary leaders in media and adtech, complemented by the Visa Networking Space for high-level connections and Founders Games for entrepreneurial pitch sessions.
• Unique Attractions for Visitors: Access to the National Palace of Culture’s scenic park for meetups, a media accreditation lounge, and side events like tech tours and cultural integrations highlighting Bulgaria’s digital heritage.

Why Attend

The Webit Media & Adtech Sessions 2026 is a must-attend for professionals seeking to stay ahead in the rapidly evolving media and adtech industries, offering unparalleled access to global trends and practical strategies. From AI-driven campaign optimization to Web3’s impact on decentralized media, the summit delivers insights from industry titans that empower attendees to innovate and compete. Its intimate yet global setting in Sofia facilitates meaningful networking with executives, startups, and investors, fostering partnerships that can transform businesses and careers.

Beyond technical knowledge, Webit inspires through stories of changemakers who are redefining the digital economy with a focus on sustainability and inclusion. Whether you’re a media strategist, adtech innovator, or marketer, this event provides a transformative experience that equips you to navigate challenges, seize opportunities, and contribute to a connected, forward-thinking future in advertising and media.

Date & Duration

• Dates: June 25, 2026
• Duration: 1 day

Venue / Location

• City and Main Venue: Held in Sofia, Bulgaria, at the National Palace of Culture (NDK), a premier venue for international conferences.
• Notable Areas Within the Venue: Includes the main congress hall for keynotes, expo zones for adtech demos, Visa Networking Space, and outdoor park spaces for receptions.
• Google Maps Address: National Palace of Culture, Bulgaria Blvd, 1463 Sofia, Bulgaria (Latitude: 42.684883, Longitude: 23.318917).

Ticket Information

• How Tickets Are Sold: Available online via webit.org, with early bird, regular, and late purchase options; group packages and partner discounts available; limited on-site sales.
• Admission Type: Paid admission; complimentary media accreditation for qualified journalists.
• Ticket Pricing in USD: Early bird at $55, regular at $110, on-site at $149 (based on 1 EUR ≈ 1.10 USD).
• Special Seating or VIP Options: Platinum tickets include exclusive receptions, speakers’ lounge access, and priority networking; Pro tickets offer full agenda and expo access.
• Ticket Price Range: $55 – $605 USD.

Booking with Euro Travelo

• Service Overview: Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: office@e-acad.eu (general inquiries); speakers@webit.org (speakers/agenda); info@webit.org (event-specific).
• Phone: +359 2 962 71 61 (Sofia office, English available); +359 (0)52 611 800 (Varna support).
• Website: https://www.webit.org; https://www.webit.org/2025/sofia/
• Social Media: @WebitCongress (X/Twitter), @WebitExpo (Facebook), @webitfestival (Instagram), Webit.Foundation (LinkedIn), Webit Congress (YouTube).
• Key Staff: Dr. Plamen Russev (Founder, Webit Investment Network & Webit.Foundation); Aniela Russeva (CEO, Webit).
• Press/Volunteers: press@webit.org (press inquiries); volunteer@webit.org (volunteer applications, open 3 months prior).
• Support Note: Response time ~24–48 hours; English/Bulgarian support available.

Getting There

• Nearest Airports: Sofia Airport (SOF), 10.7 km from NDK (~20 minutes), with flights from London, Frankfurt, Istanbul.
• Public Transport: Metro Line 1 (Airport to Serdika, then Line 2 to NDK, 32 minutes, ~$2); buses 72, 76, 94, 204, 604; tramways 1, 6, 7; trolleys 1, 2, 5, 9.
• Taxi/Rideshare: Taxis from airport $5-7 (use TaxiMe/Yellow Taxi apps); Uber/Bolt available.
• Parking: Limited NDK parking (~$5/day, reserve in advance); nearby public garages (~$3-5/hour).
• Other Access: 10-15 minute walk from Vitosha Blvd; bike-sharing stations nearby.

Accommodation Options

• Luxury Hotels: Sense Hotel Sofia (5-star, 0.5 km, ~$150-250/night); Hotel Marinela Sofia (4-star, at NDK, ~$120-200/night).
• Mid-Range Options: Best Western Plus Bristol Hotel (4-star, 0.3 km, ~$80-120/night); Arena Di Serdica Hotel (4-star, 1 km, ~$70-100/night).
• Budget Stays: Hostel Mostel (1.5 km, dorms from $20/night, private rooms $40-60); Buzz Apartment Sofia (0.2 km, ~$50-80/night).
• Booking Tips: Use Booking.com or Agoda for deals; event partners offer discounts; book early for June availability.
• Proximity Note: All options within 2 km for easy access to NDK and side events.

Reviews

• “Outstanding organization and speaker lineup, a must for adtech insights!” – Ronny Fehling, BCG.
• “Networking at Webit sparked key partnerships for our media campaigns.”
• “Sofia’s tech vibe and Webit’s global reach made this unforgettable.”