Medientage München: Munich, Germany 2025

Overview

Medientage München, founded in 1987 as a platform for private broadcasting pioneers, has evolved into one of Europe’s leading media and communications conferences, attracting over 5,000 participants from Germany and abroad, including industry leaders, 300+ speakers, and hundreds of accredited journalists for 100+ events. Organized by Medien.Bayern GmbH under Stefan Sutor (Chairman) and Lina Timm, with support from the Bayerische Staatskanzlei and Bayerische Landeszentrale für neue Medien (BLM), the 2025 edition at Munich’s House of Communication explores the theme “WTFuture?!” It delves into transformative trends like AI in media, the creator economy, XR (VR/AR/360°), and sustainability, offering a dynamic mix of keynotes, panels, masterclasses, and networking. Set in Munich’s vibrant Werksviertel district, the conference fosters high-value connections through lounge areas, expo halls, and iconic events like the Nacht der Medien party. With a focus on diversity, equity, and inclusion, it features voices from across the media spectrum, from global players like Netflix and Amazon to local innovators, shaping the future of TV, streaming, journalism, and marketing. Official site: https://medientage.de for program, speakers, and tickets.

The event emphasizes practical insights for navigating digital disruption, with stages dedicated to TV/streaming, politics/society, advertising/marketing, publishing, audio, sustainability, journalism, and social media. Highlights include the European Day opening, AI Summit, and Journalism Summit, plus specials on recruiting, XR, and education. As a pioneering gathering, it serves as a breeding ground for fruitful contacts, hosting discussion groups like the MEDIENTAGE Summit and Riesenrad-Talks, where attendees can engage in exclusive, registration-required sessions on niche topics. The conference’s commitment to inspiration is evident in its expo showcasing latest technologies and trends, making it a must for professionals seeking to be inspired and connected in the media world.

Event Highlights

• Bullet or short paragraph of the main attractions: Over 100 events across six stages and Umadum Riesenrad, with 300+ speakers tackling AI, streaming, and sustainability, plus networking at expo halls, lounge areas, and the Nacht der Medien after-party.
• Main activities or performances:
  • Keynotes and panels on AI’s impact, streaming trends, and digital democracy, featuring leaders like Jeff Zucker and Dr. Markus Söder.
  • Masterclasses on AI-driven workflows, generative engine optimization, and inclusive media strategies.
  • Riesenrad-Talks (Ferris wheel discussions) on niche topics like sports data and sustainability, requiring separate registration.
  • Awards ceremonies, including the Blauer Panther TV & Streaming Award and ARD/ZDF Sponsorship Award, celebrating innovation and diversity.
  • Networking events, including the Nacht der Medien party and expo hall interactions with partners like AWS, Netflix, and Sky Deutschland.
• Special traditions or features:
  • Industry-driven agenda with open submissions for panels, ensuring relevance to current challenges.
  • Diversity focus with sessions on inclusion, accessibility, and female talent in VFX and animation.
  • Sustainability Media Award recognizing eco-conscious media initiatives, supported by BLM.
  • Interactive formats like live podcasts (e.g., Hype-Institut) and XR showcases exploring VR/AR innovations.
  • Opening MEDIENTAGE Summit with high-profile discussions on the future of media.
• Unique attractions for visitors:
  • Munich’s Werksviertel as a creative hub, with events at the House of Communication and nearby nightlife venues.
  • Access to cutting-edge research and prototypes from Media Lab Bayern and KI.M (AI Competence Center).
  • Hybrid access with on-demand streams for global attendees, plus a job portal for career opportunities.
  • Volunteer roles for hands-on industry exposure, ideal for students and emerging professionals.
  • Specials on recruiting, education, and XR, offering practical tools for career advancement.

Why Attend

Medientage München 2025 is a must-attend for media professionals seeking to navigate and shape the industry’s future, offering 100+ events across TV, streaming, journalism, and marketing, with insights from 300+ global and regional leaders like Dr. Richard Socher (You.com) and Florian Haller (Serviceplan Group). Its 10 specialized streams—covering AI, social media, and sustainability—deliver actionable strategies for tackling challenges like content discoverability, regulatory shifts, and audience engagement, directly impacting ROI and innovation. The conference’s networking opportunities, from the expo hall to the Nacht der Medien party, connect you with 5,000+ attendees, fostering partnerships that have driven past collaborations with brands like RTL and ZDF. With a strong emphasis on diversity, equity, and inclusion, sessions like “AI for Accessibility” and the ARD/ZDF Sponsorship Award amplify underrepresented voices, ensuring relevance in a consumer-driven market. Set in Munich’s creative Werksviertel, the event blends cutting-edge tech demos (e.g., XR and AI prototypes) with vibrant social events, equipping you with tools, connections, and inspiration to lead in a rapidly evolving digital landscape.

Beyond the agenda, the conference cultivates a supportive community through diverse discussions and mentorship, inspiring attendees to address real-world issues like disinformation and mental health in newsrooms. Past participants have leveraged insights for career advancements and innovative projects, as seen in sessions on “Gamification of Journalism” and “Local Journalism as Democracy’s First Instance.” The event’s hybrid format extends its reach, allowing virtual engagement with on-demand content and newsletters for ongoing learning. With sustainability woven into its ethos—through the Sustainability Media Award and eco-conscious practices—it’s a platform for ethical leadership that resonates with global trends. Attending isn’t just about gaining knowledge; it’s about joining a movement that champions bold, inclusive progress in media, leaving you empowered to create content that shapes society and drives business success.

Date & Duration

• Dates: October 22 – 24, 2025
• Duration: 3 days

Venue / Location

• City and main venue: Munich, House of Communication of the Serviceplan Group.
• Notable areas: Six stages (Blue, Green, Yellow, Red, Purple, Media Idol) for panels; Umadum Riesenrad for exclusive talks; expo hall and lounges for networking.
• Additional venues: Nacht der Medien party in Werksviertel venues; nearby bars/restaurants for informal networking.
• Google Maps address: Friedenstraße 24, 81671 Munich, Germany.

Ticket Information

• How tickets are sold: Online via https://vivenu.com/event/medientage-munchen-2025-yxa4gn; group and early bird options available.
• Whether admission is free or paid: Paid for general attendees; complimentary for select press/partners.
• Ticket pricing in USD only: Day Ticket: $410 USD (369 EUR); Reduced Day Ticket: $44 USD (39.69 EUR, for students/groups).
• Minimum and maximum tickets pricing: $44 USD (reduced day) to $1,230 USD (full 3-day at regular rate, assuming 3x day ticket).
• Any special seating or VIP options: No specific VIP; reduced tickets for schools/seminars; 2for1 limited offer for early buyers.
• Additional info: 3-Day Pass not explicitly priced but implied; 20% discount for members of groups like PROdigitalTV; official site: https://medientage.de/tickets.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: info@medientage.de (general inquiries).
• Phone: +49 (0)89 68 999 – 0 (main line, English available).
• Website: https://medientage.de (official site for program and updates).
• Social Media: @medientage_mtm (Instagram); Medientage München (Facebook, LinkedIn).
• Key Staff: Stefan Sutor (Chairman); Annette Kümmel (Managing Director); Katrin Alff (Sponsoring & Nacht der Medien); Susanne Schlüter (Teamlead Conference).
• Press/Volunteers: Press via info@medientage.de; jobs/volunteer via job portal on site.
• Note: Response time ~24–48 hours. Multilingual support; follows privacy policy.

Getting There

• Nearest airports: Munich Airport (MUC, 25 miles/40 min drive).
• Public transport: S-Bahn or U-Bahn (U5) to Ostbahnhof, exit Friedenstraße/Werksviertel (500m walk).
• Parking: No on-site; use PARK ONE Tiefgarage Plaza (Hanne-Hiob-Straße 10, 81671 Munich, ~5-min walk).
• Other access: Taxis/Uber (~€50 from MUC); bike rentals in Werksviertel area.

Accommodation Options

• Budget options: Ibis München City Ost ($80–$120/night, 0.5 miles from venue).
• Mid-range: Novotel München City Arnulfpark ($120–$180/night, 2 miles).
• Luxury: Mandarin Oriental, Munich ($400–$600/night, 2.5 miles, city center).
• University housing: N/A; hostels like Wombat’s City Hostel ($60–$100/night, 1.5 miles).
• Other: Airbnb in Werksviertel/Haidhausen ($100–$150/night); book early for October.

Reviews

• “Medientage München 2025 was a powerhouse of insights—AI panels and networking with RTL execs reshaped our strategy.”
• “The diversity focus and XR demos were eye-opening; connections made at Nacht der Medien led to real collaborations.”
• “A must for media pros—actionable, inclusive, and vibrant, with Munich’s energy as the perfect backdrop.”