37th Mercat de Música Viva de Vic (MMVV) 2025 – Vic, Catalonia, Spain

Background and History

The Mercat de Música Viva de Vic (MMVV), founded in 1989, is a leading music industry event in Catalonia, held annually in Vic. The 37th edition, September 17–21, 2025, combines a professional music market (MMVV PRO Catalan Arts) with a public festival (MMVV Festival), attracting over 120,000 attendees and 1,000 professionals from 30 countries, per www.mmvv.cat. It showcases diverse genres—pop, rock, hip-hop, Latin, jazz, and folk—promoting Catalan and international talent, with 45 showcases across six stages, per www.codetickets.com.

Theme and Focus

MMVV 2025 emphasizes musical diversity and industry networking, bridging emerging and established artists with professionals and audiences. The festival promotes internationalization of Catalan music, supports new talent via the Acceleradora project, and offers free outdoor concerts for inclusivity, per www.vic.cat. Sustainability is prioritized through eco-friendly venues and waste management, as noted on www.mmvv.cat.

Event Highlights

MMVV 2025 features 45+ showcases, free street performances, and professional activities across six stages:

• Key Performances (confirmed by www.codetickets.com, www.mmvv.cat):
  • Wednesday, September 17:
    • L’Atlàntida – Sala 1 Ramon Montanyà: Rocío Márquez (19:00, $4.35), Jay-Jay Johanson (22:45, $4.35).
    • L’Atlàntida – Sala 2 Joaquim Maideu: Roserona (21:15, $4.35), A Pedreira (23:30, $4.35).
    • Jazz Cava: Laura Agnusdei (20:30, $4.35), Move (22:00, $4.35), Guedra Guedra (00:30, free).
    • Església dels Dolors: Bluem (21:15, $4.35).
    • Carpa L’Atlàntida: Marina y su Melao (20:30, free), Mazoni (22:00, free), Bassolino Live Band (00:00, free).
  • Thursday, September 18:
    • L’Atlàntida – Sala 1: Ángeles Toledano (19:00, $4.35), Barencia (21:00, $4.35).
    • L’Atlàntida – Sala 2: Lorena Álvarez (20:30, $4.35), Sumrrá (22:00, $4.35).
    • Jazz Cava: Alba Pujals (20:30, $4.35), Albert Cirera & Tres Tambors (22:45, $4.35), Dalila (00:15, free).
    • Església dels Dolors: Edna Bravo (22:00, $4.35).
    • Carpa L’Atlàntida: Salvar Doñana (19:45, free), Capitao Fausto (21:15, free), Sanguijuelas del Guadiana (22:45, free), Fidju Kitxora (00:00, free).
  • Friday, September 19:
    • L’Atlàntida – Sala 1: Okkervil River (19:00, $4.35), Lina_ & Marco Mezquida (21:30, $4.35).
    • L’Atlàntida – Sala 2: Durruti T’estimo (20:00, $4.35).
    • Jazz Cava: Sandra Cipolat & Taller de Músics Group (20:30, $4.35), Cristopher Pérez Quartet (22:45, $4.35), Hajar (00:15, free).
    • Església dels Dolors: Roy Borland (19:30, $4.35), Óskar Gudjónsson & Magnús Jóhann (21:15, $4.35).
    • Plaça de la Catedral: Irieix (18:00, free), Getdown Services (19:30, free), Brama (21:00, free), Biznaga (22:30, free).
    • Plaça Major Estrella Damm: Triquell (20:30, free), Maria Arnal (21:45, free), La Ludwig Band (23:15, free).
    • El Sucre: Ouineta (00:15, free), Fades (01:00, free), Svetlana (01:45, free), LaFrancesssa (02:30, free).
  • Saturday, September 20:
    • Església de la Pietat: Res_ & Coral Canigó (18:45, 20:15, free).
    • Plaça de la Catedral: El Pony Menut (11:30, free), Kuu (18:00, free), gavina.mp3 (19:30, free), Brighton 64 (21:00, free), Yawners (22:30, free).
    • Plaça Major Estrella Damm: Al·lèrgiques al Pol·len (20:30, free), 31 Fam (21:45, free), Sidonie (23:15, free).
    • El Sucre: VVV [Trippin’you] (23:15, free), Ylia (00:30, free), Cora Novoa (01:45, free).
  • Sunday, September 21:
    • Plaça Major Estrella Damm: Reggae Per Xics (11:30, free), Mishima (19:00, free).
• Professional Activities (MMVV PRO Catalan Arts, accredited professionals only):
  • Showcases, pitchings, speed meetings, Project Link, conferences, and association assemblies at L’Atlàntida (10:00–18:00, Wednesday–Saturday).
• Other Highlights:
  • Músics al Carrer: 100+ street musicians perform free in Vic’s streets.
  • Acceleradora Project: Supports emerging Catalan talent via La Xarxa de Cases de la Música.
  • Family-Friendly: Free shows like El Pony Menut and Reggae Per Xics.
  • Genres: Pop, rock, hip-hop, Latin, jazz, folk, electronic.

Awards

MMVV does not offer competitive awards but promotes artists through showcases and international exposure, with the Acceleradora project spotlighting emerging Catalan talent, per www.mmvv.cat.

Dates and Duration

• Dates: September 17–21, 2025 (confirmed by www.mmvv.cat).
• Duration: 5 days.
• Ticket Sales: Available via www.codetickets.com and MMVV App (from July 2025).
• Program Release: Full schedule on www.mmvv.cat and MMVV App (June 2025).

Main Address

• Primary Venue: L’Atlàntida – Sala 1 Ramon Montanyà, Passeig de la Generalitat, 46, 08500 Vic, Barcelona, Spain.

All Venues

• L’Atlàntida – Sala 1 Ramon Montanyà: Passeig de la Generalitat, 46, 08500 Vic (capacity ~600, major acts).
• L’Atlàntida – Sala 2 Joaquim Maideu: Passeig de la Generalitat, 46, 08500 Vic (capacity ~200, emerging artists).
• Carpa L’Atlàntida: Passeig de la Generalitat, 46, 08500 Vic (capacity ~1,000, free shows).
• Jazz Cava: Carrer de Sant Miquel dels Sants, 2, 08500 Vic (capacity ~150, jazz and intimate performances).
• Església dels Dolors: Plaça dels Màrtirs, s/n, 08500 Vic (capacity ~200, acoustic shows).
• Plaça de la Catedral: Plaça de la Catedral, 08500 Vic (open-air, free, capacity ~3,000).
• Plaça Major Estrella Damm: Plaça Major, 08500 Vic (open-air, free, capacity ~5,000).
• El Sucre: Carrer de la Riera, 1, 08500 Vic (late-night, free, capacity ~300).
• Església de la Pietat: Plaça de la Pietat, 08500 Vic (capacity ~200, choral performances).
• Note: Venues are walkable within Vic’s center (5–15 minutes).

Contact Information

• Administrative Office: Historiador Ramon d’Abadal i Vinyals 5, 2a planta, 08500 Vic, Barcelona, Spain.
• Phone: +34 938 833 325 (Marc Pérez, Espai Lab Ausa).
• Email: mmvv@vic.cat, musicsalcarrer@mmvv.cat (street performances).
• Website: www.mmvv.cat
• Social Media:
  • Instagram: www.instagram.com/mercatmusicavic
  • Facebook: www.facebook.com/mercatmusicavic
  • Twitter: www.twitter.com/mercatmusicavic
• Tourist Info: www.vic.cat, www.catalunya.com
• Ticket Inquiries: www.codetickets.com, mmvv@vic.cat

Ticket Information

• Pricing (1 EUR ≈ 1.09 USD, confirmed by www.codetickets.com):
  • Individual Tickets: €4 ($4.35) per concert.
  • 5-Concert Package: €15 ($16.35) advance, €20 ($21.80) box office.
  • Free Concerts: Outdoor shows at Plaça de la Catedral, Plaça Major Estrella Damm, Carpa L’Atlàntida, El Sucre, and street performances.
  • Discounts: TBD, typically ~10–20% for students, seniors, locals.
• Purchase Information:
  • Online: www.codetickets.com, MMVV App (from July 2025).
  • On-Site: Box offices at L’Atlàntida, Jazz Cava (September 17–21, 16:00–22:00).
  • Notes: 5-concert package saves ~25%. Book early for headliners like Sidonie, Mishima. Free shows require early arrival.

Accessibility

• Wheelchair Access: L’Atlàntida and Jazz Cava are accessible; Plaça de la Catedral and Església dels Dolors have limited access (steps). Contact mmvv@vic.cat for arrangements.
• Hearing Assistance: Available at L’Atlàntida (request in advance via mmvv@vic.cat).
• Family-Friendly: Free shows like El Pony Menut (September 20, 11:30) and Reggae Per Xics (September 21, 11:30) suit all ages.
• Note: Vic’s cobblestone streets may pose challenges; plan routes via www.vic.cat.

Cultural Experience

MMVV transforms Vic into a musical hub, blending Catalan and international sounds in historic venues like Església dels Dolors and vibrant plazas. From Rocío Márquez’s flamenco to Sidonie’s rock, it celebrates diversity. Visitors can explore Vic’s medieval Plaça Major or enjoy Catalan cuisine like escalivada, per www.guiacat.cat.

Food and Drinks

• Escalivada: Roasted vegetables (~$6.54). Try at Restaurant El Jardí (Carrer de Sant Pere, 2, 08500 Vic).
• Pa amb Tomàquet: Bread with tomato (~$3.27). At Bar El Caliu (Plaça Major, 10, 08500 Vic).
• Botifarra: Catalan sausage (~$7.63). At Restaurant Divinum (Carrer de la Riera, 12, 08500 Vic).
• Cava: Sparkling wine (~$5.45/glass). At La Creperia (Carrer de Sant Miquel, 5, 08500 Vic).
• Crema Catalana: (~$4.36). At Cal Fuster (Plaça dels Màrtirs, 1, 08500 Vic). Visit Plaça Major for dining near venues, per www.guiacat.cat.

Family and Accessibility

• Family-Friendly: Free shows (e.g., El Pony Menut, Reggae Per Xics) suit kids. Most venues welcome all ages; check www.mmvv.cat for restrictions.
• Accessibility: Wheelchair access at L’Atlàntida; limited at smaller venues. Contact mmvv@vic.cat for accommodations.

Getting There

• By Air: Barcelona-El Prat Airport (BCN, 70 km, ~$32.70 taxi or $5.45 bus to Vic). Girona Airport (GRO, 65 km, $27.25 taxi or $5.45 bus).
• By Train: R3 from Barcelona to Vic (1 hr, $6.54). Regional trains from Ripoll or Puigcerdà (~$5.45).
• By Bus: Sagalés from Barcelona (1 hr, $6.54). Teisa from Olot (~$4.36). EixBus from Girona/Lleida (~$5.45).
• By Car: C-17 or C-25 to Vic. Park at Parking Plaça Major (~$1.09–$2.18/day). Limited spaces; arrive early.
• Public Transport: Vic’s venues are walkable (5–15 min). Use www.vic.cat for routes.

Program Overview

• September 17–21, 2025:
  • Wednesday, September 17: Rocío Márquez, Jay-Jay Johanson (L’Atlàntida), free shows at Carpa L’Atlàntida.
  • Thursday, September 18: Ángeles Toledano, Lorena Álvarez (L’Atlàntida), free shows at Carpa L’Atlàntida.
  • Friday, September 19: Okkervil River, Lina_ & Marco Mezquida (L’Atlàntida), free shows at Plaça de la Catedral, Plaça Major.
  • Saturday, September 20: Sidonie, 31 Fam (Plaça Major), free shows at El Sucre, Plaça de la Catedral.
  • Sunday, September 21: Mishima, Reggae Per Xics (Plaça Major, free).
  • Daily: Músics al Carrer (street performances, free), professional activities (10:00–18:00, accredited only).
• Note: Full schedule on www.mmvv.cat, MMVV App (June 2025).

Notable Features

• Multi-Stylistic: Pop, rock, hip-hop, Latin, jazz, folk.
• MMVV PRO: Showcases, pitchings, speed meetings for professionals.
• Free Concerts: 60%+ of shows at Plaça Major, Plaça de la Catedral, El Sucre.
• Acceleradora: Supports emerging Catalan artists.
• Street Music: 100+ free performances in Vic’s streets.

Accommodation Tips

• Hotel Up Rooms: Carrer de Sant Pere, 1, 08500 Vic (~$54.50–$109/night).
• Parador de Vic-Sau: Carretera de Tavèrnoles, s/n, 08500 Vic (~$76.30–$152.60/night).
• Hostal El Portal: Plaça dels Màrtirs, 3, 08500 Vic (~$43.60–$87.20/night). Book early for September. Check www.vic.cat for options.

Planning Assistance

• Recommendations: Get a 5-concert package ($16.35 advance) for value. Catch Sidonie (September 20) and Mishima (September 21) at Plaça Major (free). Enjoy Músics al Carrer in Vic’s streets. Dine at Restaurant El Jardí.
• Navigating Tickets: Buy advance tickets at www.codetickets.com to save ~25%. Free shows require early arrival. Download the MMVV App for schedules.
• Exploring Vic: Visit Plaça Major or Catedral de Sant Pere (5-minute walk). Try botifarra at Restaurant Divinum.
• Tips: Dress for warm September weather (~20°C/68°F). Arrive early for parking and free show spots. Check www.mmvv.cat (June 2025).