DES – Digital Enterprise Show 2026 – Málaga, Spain
Overview
DES – Digital Enterprise Show 2026 is Europe’s leading international event focused on digital business transformation and exponential technologies. Held in the vibrant city of Málaga, this event brings together over 17,000 C-level executives and professionals from across the globe to explore how digitalization is reshaping traditional business models. The exhibition serves as a massive laboratory for innovation, showcasing the latest breakthroughs in Artificial Intelligence, Cybersecurity, Cloud computing, and Big Data.
The event features a high-level congress known as the Digital Business World Congress, which hosts over 450 international speakers across multiple simultaneous auditoriums. These experts share strategic insights and success stories about the implementation of technology in diverse sectors such as retail, health, manufacturing, and tourism. Attendees have the opportunity to engage with more than 400 participating companies that demonstrate live solutions designed to improve business competitiveness and operational efficiency.
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Beyond the technical sessions, DES 2026 is designed to be a collaborative ecosystem where talent and technology converge. The program includes specialized forums like the Scale-Up! World Summit and the European Digital-Mindset Awards, which recognize the most innovative projects and leadership in the digital era. By fostering an environment of knowledge sharing and strategic networking, the show helps organizations navigate the complexities of the modern digital landscape and build resilient, future-ready operations.
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Event Highlights
- Digital Business World Congress: A world-class conference featuring 450 global experts discussing AI, Blockchain, and the future of work across vertical industry forums.
- The Scale-Up! World Summit: A dedicated platform for high-growth startups to pitch their solutions to international investors and find strategic corporate partners.
- European Digital-Mindset Awards: A prestigious ceremony that honors companies and executives who have demonstrated exceptional innovation and leadership in digital transformation.
- Tech Series Auditoriums: Focused technical tracks that dive deep into specific technology pillars such as Quantum Computing, IoT, and Next-Generation Connectivity.
Why Attend
Attending this event is crucial for any business leader or technology professional who wants to understand the rapid shifts in the global digital economy. It provides a unique opportunity to experience hands-on demonstrations of disruptive technologies and to benchmark your company’s digital maturity against industry standards. The event is ideal for CEOs, CIOs, and digital transformation managers who are looking for reliable technological partners and actionable strategies to scale their operations.
The benefits of attending extend beyond the classroom-style learning, as the event is a powerhouse for international networking. Participants can utilize the Business Meetings Platform to schedule one-on-one appointments with potential suppliers or clients, effectively condensing months of research into three days. Whether you are seeking to enhance your cybersecurity posture or integrate AI into your customer journey, DES 2026 provides the tools and connections necessary to thrive in an increasingly automated world.
Date & Duration
- Event Date: June 9 to June 11, 2026
- Event Duration: 3 Days
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How Tickets Are Sold: Registration is available exclusively online through the official DES website via a secure booking portal.
- Admission Type: Professional trade visitor passes are required, with various tiers including Business Pass, Premium VIP Pass, and Honour Pass.
- Ticket Pricing: Pricing ranges from approximately $63 for basic access to over $715 for all-access premium passes.
- Special Seating Options: Access to specific auditoriums and keynote sessions is allocated based on the pass tier held by the attendee.
- VIP Options: Premium VIP and Honour Pass holders receive exclusive access to the VIP Lounge, private networking lunches, and priority seating at the main stages.
Venue / Location
- City and Country: Málaga, Spain
- Venue Name: Trade Fair and Congress Center of Malaga
- Google Maps Address: Palacio de Ferias y Congresos, Av. de José Ortega y Gasset, 201, Cruz de Humilladero, 29006 Málaga, Spain
Worried about accommodation? Hotels near this event sell out quickly, and prices tend to rise fast. Check out these accommodation options:
Contact Information
- Email: info@des-show.com
- Phone Number: +34 919 551 551
- Official Website: https://www.des-show.com/
- Social Media Links:
- https://www.instagram.com/des_show/
- https://twitter.com/des_show/
- https://www.youtube.com/channel/UC9JGZV3dx–9fFpVcyEVvAw
- https://www.linkedin.com/company/digital-enterprise-show/
- https://www.facebook.com/DigitalEnterpriseShow
Getting There
- Nearest Airport: Málaga-Costa del Sol Airport is located approximately 5 miles from the FYCMA venue.
- Nearest Train/Metro Station: Málaga María Zambrano Station is the main high-speed train hub located about 3 miles from the venue.
- Bus Routes or Public Transport Options: Local bus lines 4, 19, and 20 provide regular service from the city center directly to the exhibition complex.
- Parking Availability: The venue features a large on-site parking area with capacity for 1,200 vehicles including spaces for people with reduced mobility.
- Directions by Car: Accessible via the MA-20 and A-7 highways, taking the exit marked for Palacio de Ferias or Ortega y Gasset.
What is this event?
DES – Digital Enterprise Show is a global B2B event focused on digital transformation and the adoption of exponential technologies in the business world. It serves as a meeting point for technology providers and business leaders looking to innovate their corporate strategies.
The event combines a massive trade exhibition with a high-level international congress to cover the entire spectrum of digital business. It is designed to help companies of all sizes become more competitive through the strategic application of modern technology.
Why is it popular?
The event is popular because it bridges the gap between technical innovation and practical business application in a way few other shows do. It draws a highly influential audience of C-level executives who have the power to implement change within their organizations.
Its popularity is also driven by the strategic location of Málaga, which has emerged as a major European tech hub. The combination of high-quality speakers, cutting-edge tech demonstrations, and Mediterranean networking opportunities makes it a standout on the annual business calendar.
Attendee Experiences
- The networking at the VIP lounge was exceptional and led to three potential partnerships for our AI startup.
- I was impressed by the depth of the sessions on cybersecurity and how they addressed real-world industrial threats.
- Exploring the exhibition floor felt like looking five years into the future of how we will all do business.
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FAQ's
Who should attend the Digital Enterprise Show?
This event is specifically designed for professional decision-makers, including C-suite executives, department heads, and digital transformation leads. It is also highly valuable for IT professionals, consultants, and entrepreneurs looking to stay updated on technology trends. The content is tailored to help leaders across all industries navigate the complexities of digitalization.
What is included in the Premium VIP Pass?
The Premium VIP Pass provides comprehensive access to the entire Digital Business World Congress, including all keynote stages and vertical industry forums. It also includes access to the VIP Lounge, the event app for networking, and invitation-only activities such as the Leadership Summit. This tier is intended for those looking for the highest level of networking and content engagement.
Is there a dress code for the event?
As a professional business-to-business exhibition, the recommended dress code is business or business casual. Most attendees wear professional attire to facilitate networking and formal business meetings throughout the day. However, comfortable footwear is highly recommended as the exhibition floor is extensive and involves significant walking.
Can I attend the event virtually?
While the focus of DES 2026 is on the physical gathering in Málaga for face-to-face networking, some key sessions may be available on-demand via the event's digital platform. Attendees usually get access to the official app which allows for digital networking and viewing the agenda. It is best to check the official website closer to the date for specific hybrid options.
What language are the conferences held in?
The Digital Business World Congress is an international event, and the vast majority of sessions are conducted in English. However, since the event is held in Spain, some specific forums or sessions focused on the local market may be in Spanish. Many of the main stages offer simultaneous translation services to ensure all international participants can follow the content.
