ICE Barcelona 2026 (formerly ICE London), Barcelona, Spain
Overview
ICE Barcelona 2026 marks a historic new chapter for the world’s most influential gaming and gambling exhibition as it completes its relocation from London to the prestigious Fira Barcelona Gran Via. This massive trade event serves as the global epicenter for the entire gaming ecosystem, bringing together over 45,000 professionals and 600+ exhibitors from 150 countries. The exhibition covers the full spectrum of the industry, including land-based and online casinos, sports betting, lottery, bingo, and the rapidly growing sectors of esports and mobile gaming technology.
The 2026 edition is designed to be the ultimate launchpad for innovation, where the latest advancements in AI-driven player protection, cashless payment systems, and immersive gaming hardware are unveiled to the global market. Beyond the vast exhibition floor, ICE Barcelona hosts the World Gaming Forum, providing a high-level platform for regulators, operators, and tech pioneers to discuss the future of global gambling policy and market expansion. As the industry’s primary networking hub, the event offers an unparalleled environment for securing international partnerships and discovering the trends that will define the gaming landscape for the years to come.
Event Highlights
- ICE World Gaming Forum: A premier three-day conference program featuring expert-led sessions on global regulatory frameworks, market entry strategies, and the ethics of responsible gaming.
- Pitch ICE Stage: A dedicated platform for the most promising startups in the gaming space to showcase their breakthrough technologies to a panel of international investors and industry leaders.
- Sustainable Gambling Zone: An interactive area focused exclusively on the latest tools and research for player protection, social responsibility, and the implementation of safer gambling initiatives.
- ICE Esports Arena: A high-energy zone featuring live esports tournaments and demonstrations of the latest betting technologies integrated with professional competitive gaming.
Why Attend
Industry professionals should attend ICE Barcelona 2026 to stay at the forefront of a sector that is being radically reshaped by digital transformation and shifting global regulations. It is the only venue where you can meet with the entire supply chain—from major hardware manufacturers to niche software developers—in a single, hyper-efficient business environment. For operators and buyers, the fair provides a first-look at the “NextGen” products that will drive revenue and player engagement in the upcoming fiscal year, while also offering direct access to the policy-makers who are drafting the rules of tomorrow.
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The summit is particularly vital for those looking to capitalize on emerging markets in Latin America and Africa, with specialized networking lounges designed to facilitate cross-border trade. For tech innovators and service providers, the event offers the highest possible ROI for brand visibility, placing your solutions directly in front of 95,000+ total visitors over three days. Whether you are seeking to benchmark your operations against global leaders or looking to recruit top-tier talent in the gaming-tech space, ICE Barcelona provides the network and insights necessary for sustained professional success.
Date & Duration
- Event Dates: January 19 to January 21, 2026.
- Event Duration: Three full days of exhibition, high-level forums, and industry networking.
Venue / Location
- City and Country: Barcelona, Spain.
- Venue: Fira Barcelona Gran Via.
- Google Maps Address: Carrer dels Alts Forns, 14, Sants-Montjuïc, 08038 Barcelona, Spain.
Ticket Information
- How Tickets Are Sold: Tickets are sold exclusively online through the official ICE Barcelona registration portal managed by Clarion Gaming.
- Admission Type: Trade-only professional admission; visitors must be 18+ and provide proof of industry involvement.
- Ticket Pricing: The basic Exhibition Pass is typically $0 with prior registration, while Full Conference passes range from approximately $450 to $850.
- Pricing Range: Minimum price is $0 (Free registration) and the maximum price for a VIP/Full Access pass is approximately $850.
- Special Seating or VIP Options: VIP Passes (approx. $320) offer exclusive access to premium networking lounges, fast-track entry, and invitation-only social events.
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Contact Information
- Email: ICE.support@clariongaming.com
- Phone: +44 (0)20 7384 7700
- Website: www.icegaming.com
- Social Media:
- https://twitter.com/icegamingglobal
- https://www.youtube.com/channel/UCVTGGDeb0AiN6qwsIva2_vQ
- https://www.linkedin.com/company/icegamingglobal
- https://www.instagram.com/icegamingglobal
- https://www.facebook.com/icegamingglobal
Getting There
- Nearest Airports: Barcelona-El Prat (BCN) is 12 km from the venue; take the Metro L9 South directly to “Fira” station (~15 minutes, $6).
- Public Transport: The Metro L9 South connects the airport to the venue; L10 South serves the “Foc” station for the North Access (~$3 per trip).
- Taxi/Rideshare: Taxis from the airport to Fira Gran Via cost approximately $35-45; apps like Cabify and Uber are widely available in the city.
- Parking: The venue has four major parking garages (A, B, C, and F) with over 2,500 spaces; daily rates are approximately $28-35/day.
- Other Access: FGC train lines L8, S3, and S4 stop at “Europa | Fira” station, which is a 5-minute walk from the South and East entrances.
Accommodation Options
- Luxury Hotels: Grand Hotel Central (5-star, 5 km, historic elegance in city center, $320-550/night); Hotel El Palace Barcelona (5-star, 6 km, classic luxury, $380-600/night).
- Mid-Range Options: Hotel Porta Fira (4-star, 0.1 km, iconic red tower opposite the venue, $240-380/night); Renaissance Barcelona Fira (4-star, 0.3 km, modern design with rooftop, $210-340/night).
- Budget Stays: Travelodge Barcelona Fira (2-star, 0.8 km, clean and basic, $95-160/night); B&B Hotel Barcelona Viladecans (2-star, 4 km, efficient and affordable, $85-130/night).
Reviews
- Moving to Barcelona was a great choice as the venue is much more modern and the local transport is very efficient.
- The sheer number of international operators here makes it the most important week of the year for our sales team.
- I found the Sustainable Gambling Zone very useful for understanding the new European compliance standards for 2026.
Maps
Contact
Video
FAQ's
Is there a free shuttle service between the airport and the Fira Gran Via?
While the city provides an excellent direct Metro link (L9 South) for approximately $6, many official partner hotels and exhibitors arrange their own private shuttle services for their delegates. You should check your hotel confirmation or the official ICE app for specific shuttle schedules that might run during the peak morning and evening hours. Standard public transport is generally the fastest way to reach the venue due to dedicated bus and rail lanes that bypass city traffic.
Can I purchase a ticket on-site if I haven't registered online?
On-site registration is technically possible at the entrance counters, but it is highly discouraged as it often involves long wait times and significantly higher administrative fees. The Exhibition Pass is free only with pre-registration, so arriving without a digital badge may result in a walk-up charge of approximately $100. It is best to complete your registration online at least 48 hours before your arrival to ensure your digital badge is active for the scanning turnstiles.
What is the "ICE Connect" program and how do I join?
ICE Connect is a high-level executive matchmaking service that pairs senior-level operators and buyers with relevant solution providers for pre-scheduled, one-on-one meetings. Participation is usually reserved for qualified delegates with significant purchasing budgets and requires an application process through the official website. If accepted, the program provides a personalized itinerary and access to an exclusive meeting lounge, allowing you to maximize your business output over the three-day show.
Are children allowed on the exhibition floor if they are accompanied by an adult?
No, ICE Barcelona is strictly a trade-only event for professionals aged 18 and over, and children are not permitted on the exhibition floor at any time, including during setup or breakdown. This policy is strictly enforced due to the nature of the products on display and the business-focused environment of the fair. Security staff at the entrance will check photo IDs for any attendees who appear to be under the legal age requirement.
Does the VIP Pass include access to all of the World Gaming Forum sessions?
The VIP Pass typically includes premium networking benefits and lounge access, but access to the full three-day World Gaming Forum often requires a separate "Full Conference" ticket. You should carefully review the "Pass Comparison" table on the registration website to see which specific theaters and workshop sessions are included in your chosen tier. Some high-level regulatory sessions are invitation-only or reserved specifically for government delegates and full-conference pass holders.
