ITB Berlin 2026 – The World’s Leading Travel Trade Show, Berlin, Germany
Overview
ITB Berlin 2026 marks the historic 60th anniversary of the world’s most prestigious travel trade show, solidifying its legacy as the central hub for the global tourism industry. Held at the Berlin ExpoCenter City, this landmark edition is expected to host over 5,800 exhibitors from 170 countries, ranging from international tourism boards and airlines to luxury hotel chains and emerging travel tech startups. Under the anniversary motto “Discover the stories behind 60 years of legacy,” the event provides an unparalleled overview of the entire travel value chain, meticulously organized by both geographical destinations and specialized market segments.
The conference serves as the industry’s leading think tank, running concurrently with the massive exhibition to address the future of global mobility and hospitality. In 2026, the ITB Berlin Convention will center on the theme “Leading Tourism into Balance,” bringing together more than 400 international speakers to discuss sustainable business models, the impact of Artificial Intelligence, and shifting consumer behaviors. As a trade-only event, ITB Berlin remains the essential platform for high-level networking, multi-million dollar contract negotiations, and the unveiling of the trends that will define the next era of global travel.
Event Highlights
- 60th Anniversary Jubilee Celebrations: A special program of commemorative events and the launch of the ITB Global Travel Collection publication to honor six decades of tourism history.
- ITB Berlin Convention: The world’s largest tourism think tank featuring visionary keynotes and panel discussions across multiple stages including the new “Transition Lab.”
- Official Host Country Angola: A massive dedicated showcase in Hall 21a featuring the vibrant culture, natural beauty, and investment opportunities of this year’s official partner nation.
- ITB Match & Meet Platform: A sophisticated digital matchmaking service that allows attendees to schedule one-on-one business appointments and build their professional network before the show begins.
Why Attend
Professionals across the travel and tourism spectrum should attend ITB Berlin 2026 to stay relevant in a rapidly transforming global market. As the industry’s most significant B2B platform, it offers the unique opportunity to meet the entire world in one location, facilitating the generation of high-quality leads and the strengthening of international trade relationships. Whether you are a buyer looking for the next “undiscovered” destination or a technology provider showcasing AI-driven booking solutions, ITB provides the visibility and access to decision-makers that no other event can replicate.
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This anniversary edition is particularly critical for those focused on the “Triple Bottom Line” of sustainability, profitability, and social responsibility. With specialized segments like the “Home of Luxury,” “LGBTQ+ Travel,” and the “Travel Technology” halls, attendees can dive deep into their specific niches while gaining a holistic view of the global economy. By participating in the B2B Matchmaking and the Buyers Circle, delegates can ensure their three days in Berlin are optimized for maximum commercial return and strategic growth.
Date & Duration
- Event Dates: March 3 to March 5, 2026.
- Event Duration: Three intensive days of business exhibition and international congress sessions.
Venue / Location
- City and Country: Berlin, Germany.
- Venue: Messe Berlin (Berlin ExpoCenter City).
- Google Maps Address: Messedamm 22, 14055 Berlin, Germany.
Ticket Information
- How Tickets Are Sold: Tickets are available exclusively online through the official ITB Berlin web shop; there are no on-site ticket sales.
- Admission Type: Trade-only admission; verification of professional status in the travel industry is required.
- Ticket Pricing: Early bird day tickets are approximately $48, while permanent passes for all three days are approximately $69.
- Pricing Range: Minimum price is approximately $35 (Student rate) and maximum is approximately $85 (Standard trade visitor permanent pass).
- Special Seating or VIP Options: The ITB Buyers Circle provides exclusive lounge access and fast-track services for top-tier senior buyers with significant purchasing power.
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Contact Information
- Email: itb@messe-berlin.de
- Phone: +49 30 30380
- Website: www.itb.com/en
- Social Media:
- https://www.facebook.com/ITBBerlin
- https://www.youtube.com/user/ITBBerlin
- https://de.linkedin.com/showcase/itb-berlin/
- https://instagram.com/itbberlin
Getting There
- Nearest Airports: Berlin Brandenburg (BER) is 28 km from the venue; take the S-Bahn S9 directly to “Messe Süd” (~45 minutes, $4.50).
- Public Transport: Use the S-Bahn lines S3, S5, or S9 to “Messe Süd” or the U-Bahn line U2 to “Kaiserdamm” station.
- Taxi/Rideshare: Taxis from BER Airport to Messe Berlin cost approximately $65-80; Uber and Free Now are widely available throughout the city.
- Parking: The venue offers limited on-site parking at P1 and P2; daily rates are approximately $20/day, but public transport is highly encouraged.
- Other Access: Dedicated ITB shuttle buses operate during the event from major hotel hubs like Kurfürstendamm directly to the exhibition entrances.
Accommodation Options
- Luxury Hotels: Waldorf Astoria Berlin (5-star, 3.5 km, opulent luxury with panoramic views, $320-550/night); Hotel Adlon Kempinski (5-star, 6 km, iconic landmark, $450-700/night).
- Mid-Range Options: Crowne Plaza Berlin City Centre (4-star, 4 km, wellness facilities and shuttle access, $180-280/night); Leonardo Hotel Berlin (3-star, 2 km, modern and efficient, $140-220/night).
- Budget Stays: Ibis Berlin Messe (2-star, 0.5 km, directly opposite the venue, $95-160/night); Motel One Berlin-Upper West (3-star, 3.5 km, designer budget, $110-180/night).
Reviews
- The scale of ITB is unmatched and it truly is the one event where you can find every corner of the globe in one room.
- The 60th anniversary energy was incredible and the new digital matchmaking tool made my schedule much more productive.
- Berlin is the perfect host and the transport links to the Messe make it very easy to manage even with such a large crowd.
Maps
Contact
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FAQ's
Can members of the general public visit ITB Berlin in 2026?
No, ITB Berlin has permanently transitioned to a B2B-only format, meaning it is reserved exclusively for trade visitors, exhibitors, and media representatives. There are no longer "public days" where non-industry members can purchase tickets to browse the destination halls. This change was implemented to ensure that exhibitors can focus entirely on business negotiations and professional networking during the three-day event.
What documentation is required to prove trade visitor status?
During the online registration process, you must upload proof of your professional activity within the travel, tourism, or hospitality industry. This can include a business card, a link to your professional profile, or a letter from your employer on official company letterhead. Your registration will be reviewed by the Messe Berlin team, and your digital ticket will only be issued once your professional status has been verified.
Are the sessions at the ITB Berlin Convention included in the ticket price?
Yes, all trade visitor tickets include full access to the ITB Berlin Convention sessions, provided there is enough seating capacity in the respective theaters. This allows you to move freely between the exhibition booths and the high-level policy and trend presentations happening throughout the venue. However, certain specialized workshops like the "Transition Labs" may require a separate pre-registration or a small additional fee due to their interactive nature.
Is there a specific mobile app to help navigate the 27 exhibition halls?
The ITB Navigator is the official mobile app for the event, offering an interactive hall plan, a full list of exhibitors, and a personalized event calendar. It also integrates with the Match & Meet platform, allowing you to view your scheduled appointments and receive real-time notifications about program changes. The app is usually available for download on both iOS and Android devices approximately four weeks before the show begins.
What are the opening hours for the trade show and the press center?
The exhibition halls are open daily from 10:00 AM to 6:00 PM for all trade visitors and exhibitors from March 3 to March 5, 2026. The Media Center and Press Center typically open one hour earlier at 9:00 AM to accommodate journalists attending morning press conferences. Exhibitors are allowed access to their stands starting at 8:30 AM to prepare for the day's business activities and meetings.
