ShishaMesse Frankfurt 2026 – Frankfurt am Main, Germany
Overview
ShishaMesse Frankfurt is the world’s leading trade fair for the shisha and vape industry, attracting thousands of professionals and enthusiasts to the heart of Germany. Held at the prestigious Messe Frankfurt, the 2026 edition continues to serve as the definitive global platform for tobacco products, water pipes, charcoal, and electronic smoking accessories. The event is uniquely structured to facilitate high-level B2B negotiations on its opening day while transforming into a vibrant consumer celebration for the remainder of the weekend.
The exhibition features over 300 international exhibitors showcasing the latest innovations in shisha design and flavor technology across 20,000 square meters of floor space. Attendees can explore a massive range of products, from traditional handmade hookahs to cutting-edge vaporizers and smart-heating systems. The atmosphere is defined by live demonstrations and the opportunity for visitors to test a vast array of new molasses and e-liquid flavors directly from the world’s top manufacturers.
Recommended Products For This Event:
In 2026, the event is expected to host more than 35,000 visitors from over 50 countries, solidifying its status as a critical hub for international market expansion. For industry players, the expo provides an unmatched opportunity to monitor competitors and discover emerging trends that will shape the global smoking landscape for the following year. Whether you are a lounge owner looking to refresh your inventory or a distributor seeking exclusive rights, this event is the industry’s most significant annual summit.
Enjoy Your Event Stress-Free with Euro Travelo
Planning a trip to attend a festival, concert, or business event in Europe can be overwhelming—tickets, travel, accommodation, and local logistics all take time and effort. Euro Travelo makes it simple by providing everything you need through one trusted company. You save time, avoid stress, and enjoy a seamless experience from start to finish.
Event Highlights
- Exclusive B2B Friday: Dedicate your first day to professional networking and wholesale purchasing in a quiet, business-focused environment reserved for trade visitors only.
- Global Product Launches: Witness the debut of hundreds of new tobacco flavors and water pipe models from the industry’s most influential international brands.
- HempsFair Co-location: Benefit from the simultaneous hosting of THE HempsFair in the adjacent hall, providing a comprehensive look at the wider lifestyle and accessory market.
- Live Testing Zones: Engage directly with exhibitors through hands-on demonstrations and tasting sessions designed to showcase product quality and smoke performance.
Why Attend
Attending this event is vital for any business owner in the tobacco or vape sector looking to secure competitive pricing and exclusive distribution deals. By meeting directly with manufacturers from regions like the Middle East, China, and Europe, you can bypass intermediaries and build resilient supply chains. The event is ideal for shop owners, wholesalers, and entrepreneurs who want to differentiate their offerings with unique, high-quality products that are not yet available in the broader retail market.
For the passionate consumer, the expo offers an unparalleled lifestyle experience where you can interact with brand influencers and technical experts. It provides a rare opportunity to purchase limited-edition products and receive free samples from major tobacco houses. Attending the show ensures you stay informed about the latest safety regulations and technological advancements, helping you make smarter, more informed decisions about the products you use or sell.
Date & Duration
- Event Date: 08 May – 10 May 2026
- Event Duration: 3 Days
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How Tickets Are Sold: Tickets are available through the official ShishaMesse online shop and can also be purchased at the box office on-site.
- Admission Type: Single Entry Visitor, Season Ticket, and B2B Professional Pass.
- Ticket Pricing: $37 to $635.
- Special Seating Options: Lounge areas are available throughout the halls for visitors to rest and test products in a comfortable environment.
- VIP Options: VIP tickets include premium perks such as dedicated parking, a separate entrance, and access to exclusive B2B networking areas.
Venue / Location
- City and Country: Frankfurt am Main, Germany
- Venue Name: Messe Frankfurt (Halls 5 and 6)
- Google Maps Address: Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany
Worried about accommodation? Hotels near this event sell out quickly, and prices tend to rise fast. Check out these accommodation options:
Contact Information
- Email: info@shishamesse.de
- Phone Number: +49 7361 555 496-0
- Official Website: https://shishamesse.de/en/frankfurt
- Social Media Links:
- https://www.instagram.com/shishamesse
Getting There
- Nearest Airport: Frankfurt Airport is located approximately 7 miles from the venue and is reachable in 15 minutes by S-Bahn or taxi.
- Nearest Train/Metro Station: Frankfurt Messe station is served by S-Bahn lines S3, S4, S5, and S6 directly within the venue grounds.
- Bus Routes or Public Transport Options: Tram lines 16 and 17 stop at the main entrance, and the U4 subway line provides a direct link to the Festhalle/Messe station.
- Parking Availability: Extensive parking is available at the Rebstock multi-storey car park with a free shuttle bus service to the exhibition halls.
- Directions by Car: Follow the signs for Messe Frankfurt from the A5 or A648 motorways, using the Westkreuz Frankfurt junction for direct access.
What is this event?
ShishaMesse Frankfurt is the world’s largest consumer and trade exhibition for water pipes, tobacco, and vaping products. It acts as a central meeting point for manufacturers, distributors, and retailers to showcase their A-class product lines and latest innovations.
The event spans three days and includes a specialized B2B day for industry professionals followed by public access days. It covers everything from traditional hookah culture to the latest electronic shisha and nicotine delivery systems.
Why is it popular?
The event’s popularity stems from its status as the definitive global marketplace for the industry, where most major annual contracts and product releases take place. It is the only fair of its kind that successfully balances a professional business environment with a festival-like atmosphere.
It attracts a massive international crowd because of the high density of global exhibitors and the chance to test products before they reach the market. The co-location with other relevant lifestyle fairs further increases its appeal to a broad range of visitors.
Attendee Experiences
- The Friday B2B day was perfect for discussing wholesale prices without the weekend crowds, and I found a great new supplier.
- I loved being able to try so many different tobacco flavors in one afternoon and the atmosphere was absolutely electric.
- The variety of hookahs on display is mind-blowing; I managed to buy a custom-made pipe that I haven’t seen anywhere else.
Before you go, check these helpful travel products:
Maps
Contact
Video
FAQ's
What is the minimum age requirement to enter the exhibition?
The event is strictly for adults only, and admission is not allowed for minors under the age of 18 under any circumstances. This rule is strictly enforced at the entrance, and even written parental permission or being accompanied by an adult will not grant access to anyone underage.
What is the main difference between a Trade Visitor ticket and a Standard ticket?
The trade visitor ticket allows exclusive access on the first day of the fair, which is reserved for dealers, store owners, and manufacturers to conduct business quietly. Trade visitors also receive a specialized badge that allows for unlimited re-entry, whereas standard single-entry tickets do not permit re-entry once you leave.
Are visitors allowed to purchase products directly from exhibitors at the show?
Direct sales to end consumers are permitted at the event, although the decision to sell products is left to the discretion of each individual exhibitor. Most vendors participate in direct sales, especially on the Saturday and Sunday, due to high demand for the latest models and tobacco flavors.
Is there a public transport ticket included with my entry pass?
Online ticket purchases often include a valid RMV ticket for the Frankfurt city area, allowing you to use subways, trams, and regional trains for free. This transport pass must be personalized and printed out separately through a link provided in your confirmation email at least eight weeks before the show.
Are pets allowed inside the exhibition halls during the event?
For safety and hygiene reasons, animals are strictly prohibited from entering the ShishaMesse grounds. The halls can become very crowded and noisy, and the environment is not suitable for pets; however, certified assistance animals may be permitted with prior arrangement and proper documentation.
