75th Spielwarenmesse (Nuremberg Toy Fair 2026), Nuremberg, Germany
Overview
The Spielwarenmesse, often referred to as the Nuremberg Toy Fair, stands as the world’s leading trade event for the toy, hobby, and leisure industry. As it celebrates its 75th anniversary in 2026, the fair continues to be the primary meeting point for international decision-makers, renowned brands, and innovative startups. The event spans the expansive Nuremberg Exhibition Center, showcasing a massive array of products ranging from traditional wooden toys and lifestyle articles to high-tech electronic games and licensed goods.
This trade-only event is designed to foster global networking and provide a comprehensive overview of the upcoming year’s market trends. It serves as an essential platform for exhibitors to launch new products and for retailers to curate their future inventories. Beyond the exhibition booths, the fair incorporates specialized areas like the Toy Business Forum and the LicenseTalks, offering deep insights into consumer behavior, sustainability in toy production, and the evolving digital landscape of the play industry.
Event Highlights
- Special 75th Anniversary Celebrations: The 2026 edition will feature commemorative events and retrospective displays honoring seven and a half decades of toy history and industry evolution.
- ToyAward Ceremony: An international jury of experts recognizes the most innovative and high-potential products across several categories, setting the benchmark for excellence in the global market.
- Themed Product Galleries: Curated zones such as the Startup Area and New Product Gallery provide a focused look at creative newcomers and the latest inventions from established manufacturers.
- International TrendCommittee: Expert trend scouts identify global developments in the toy sector, presenting them at the ToyTrends area to help visitors understand future consumer demands.
Why Attend
The Spielwarenmesse is an indispensable event for professionals looking to stay ahead in a highly competitive global market. Whether you are a buyer for a major retail chain or a small boutique owner, the fair offers an unparalleled opportunity to see, touch, and test thousands of new products before they hit the general market. Attendees benefit from direct access to manufacturers, allowing for the negotiation of exclusive deals and the building of long-term business partnerships that are difficult to establish through digital channels alone.
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Industry experts, trend analysts, and media representatives should also attend to gain first-hand knowledge of the “NextGen” play concepts and sustainability initiatives. The fair provides a unique educational environment where attendees can learn about licensing opportunities and legislative changes affecting toy safety. It is the only venue where the entire global toy community gathers in one place, making it the most efficient way to conduct a year’s worth of business in just five days.
Date & Duration
- Event Dates: January 27 to January 31, 2026.
- Event Duration: Five consecutive days of trade exhibition and networking sessions.
Venue / Location
- City and Country: Nuremberg, Germany.
- Venue: Messezentrum Nürnberg (Nuremberg Exhibition Center).
- Google Maps Address: 90471 Nuremberg-Südöstliche Außenstadt, Germany.
Ticket Information
- How Tickets Are Sold: Tickets are available exclusively online through the official event website for verified trade visitors only.
- Admission Type: Trade-only admission; visitors must provide proof of professional activity in the toy or retail industry.
- Ticket Pricing: Prices typically range from $32 for a day pass to $65 for a full-event season ticket.
- Pricing Range: Minimum price is approximately $32 and the maximum price for a season ticket is approximately $65.
- Special Seating or VIP Options: VIP access is generally reserved for press representatives and major buying delegations through the Press Center or Business Lounges.
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Contact Information
- Email: info@spielwarenmesse.de
- Phone: +49 911 998130
- Website: www.spielwarenmesse.de/en/
- Social Media:
- https://www.spielwarenmesse.de/linkedin
- https://www.spielwarenmesse.de/instagram
- https://www.spielwarenmesse.de/youtube
- https://www.spielwarenmesse.de/facebook
- https://open.spotify.com/show/075Mm3fImKK9fPQ75Q7gjQ?si=69abc5ac37c54d29
Getting There
- Nearest Airports: Nuremberg Airport (NUE) is 13 km from the venue (~20 minutes by taxi or subway); Munich Airport (MUC) is 160 km away (~1.5 hours by train/car).
- Public Transport: Take the U1 subway line from Nuremberg Central Station directly to the “Messe” station, which takes approximately 8 minutes and costs about $4.
- Taxi/Rideshare: Taxis from Nuremberg Airport to the venue cost approximately $35; ride-hailing services like Uber are also available throughout the city.
- Parking: The exhibition center offers over 14,000 parking spaces; daily parking fees are approximately $15 per day with shuttle services to the halls.
- Other Access: High-speed ICE trains connect Nuremberg to major cities like Munich, Frankfurt, and Berlin, making it easily accessible from across Europe.
Accommodation Options
- Luxury Hotels: Sheraton Carlton Hotel Nuernberg (5-star, 5 km, elegant with premium spa, ~$380-550/night); Le Méridien Grand Hotel Nürnberg (5-star, 4.5 km, historic luxury ~$320-500/night).
- Mid-Range Options: Novotel Nürnberg Messe Centre (4-star, 0.2 km, adjacent to the fair, ~$220-350/night); Adina Apartment Hotel Nuremberg (4-star, 4.8 km, kitchenettes included ~$180-280/night).
- Budget Stays: B&B Hotel Nürnberg-Messe (2-star, 0.8 km, simple and clean ~$95-160/night); A&O Nuremberg Hauptbahnhof (2-star, 4.5 km, hostel and hotel options ~$65-130/night).
Reviews
- The variety of toys and games is absolutely staggering and the organization of the halls makes navigation very efficient.
- It is the best place to find new suppliers and the networking events in the evenings are great for business.
- Seeing the 75th anniversary displays was a highlight and the innovation in the startup area was very impressive.
Maps
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FAQ's
Who is allowed to attend the Spielwarenmesse?
The event is strictly a trade-only fair reserved for professionals within the toy, hobby, and leisure industries. This includes retailers, wholesalers, importers, and authorized media representatives who must provide credentials during registration. General public members and children are not permitted to enter the exhibition halls to ensure a focused business environment.
How do I convert my ticket voucher into an actual entry pass?
Ticket vouchers must be redeemed through the official online ticket shop prior to your arrival at the Nuremberg Exhibition Center. You will receive a digital ticket that can be stored on your smartphone or printed at home for scanning at the gate. On-site ticket sales are generally not available, so all registration steps should be completed well in advance of the opening day.
Is there a mobile app available to help navigate the large exhibition grounds?
Yes, the Spielwarenmesse offers a dedicated mobile app that includes an interactive hall plan, exhibitor lists, and a personalized diary feature. The app allows you to sync your favorite exhibitors and scheduled meetings to help manage your time across the massive venue. It also provides real-time updates on forum presentations and special events happening throughout the five-day duration of the fair.
What services are available for international visitors at the Messezentrum?
The venue provides comprehensive services including luggage storage, international business centers with internet access, and various catering options ranging from snacks to full meals. There are also designated rest zones and prayer rooms available to accommodate the diverse needs of global attendees. Multilingual staff are stationed at info counters throughout the halls to assist with directions, transport queries, and general event information.
Are there specific regulations regarding photography and filming inside the halls?
Photography and filming of exhibitor booths and products are generally prohibited unless express permission is granted by the specific exhibitor or the fair organizers. This policy is strictly enforced to protect intellectual property and the trade secrets of the companies debuting new products. Accredited press members have specific guidelines and may be granted broader filming rights for reporting purposes through the official press office.
