Watches & Wonders Geneva 2026 – Switzerland

Overview

Watches & Wonders Geneva 2026, the world’s premier luxury watchmaking salon, returns to Palexpo from April 14 to 20, celebrating its evolution as a global platform for haute horlogerie with 66 prestigious brands, including the highly anticipated return of Audemars Piguet from Le Brassus and 10 new entrants: Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, L’Epée 1839, March LA.B, and Sinn Spezialuhren. This expanded edition spans seven days of professional networking (April 14–17) and public access (April 18–20), blending groundbreaking timepieces, live craftsmanship demos, and city-wide cultural animations to immerse visitors in Geneva’s watchmaking heritage.

Organized by the Watches and Wonders Geneva Foundation (WWGF)—a non-profit backed by Rolex, Richemont, Patek Philippe, Chanel, Hermès, and LVMH—the event showcases over 1,000 novelties across independent artisans and industry giants, emphasizing innovation, sustainability, and storytelling. With redesigned spaces at Palexpo for enhanced visitor flow and a LAB for startups pitching to 60+ experts (applications close October 31, 2025), it attracts 55,000+ attendees from 100+ countries, fostering € billions in deals and positioning Geneva as the epicenter of luxury horology.

Event Highlights

• Main attractions: 66 brands, from Rolex and Patek Philippe to newcomers like Audemars Piguet, unveil exclusive collections in expanded halls, featuring complications, sustainable materials, and fusion designs like enamel dials and retrograde mechanisms.
• Main activities or performances: Professional days offer VIP previews, press conferences, and one-on-one meetings; public days include guided tours, artisan workshops, and interactive exhibits on movements like Jaeger-LeCoultre’s Calibre 953.
• Special traditions or features: The LAB incubator for innovators and startups; city-wide program with after-work events, youth activities, and collaborations like olfactory experiences with Esxence, honoring 50+ years of excellence.
• Unique attractions for visitors: Redesigned floor plan for comfort; off-site animations in downtown Geneva, including exhibitions and social gatherings; exclusive touch-and-feel sessions at brands like Tudor and Ulysse Nardin.

Why Attend

Watches & Wonders Geneva 2026 is the definitive gathering for watch enthusiasts, collectors, and industry leaders to witness the fusion of art, engineering, and luxury, sourcing from 66 maisons that define trends like ethical sourcing and AI-enhanced personalization amid a €50 billion+ market. In Geneva’s historic watchmaking heart, connect with 55,000+ global influencers—retailers, journalists, and VIPs—for unparalleled networking that sparks collaborations and investments, as seen in past editions’ record attendance and media buzz.

Beyond the salon, the week’s cultural tapestry—from LAB pitches to evening galas—delivers inspiration and foresight, with 70% of attendees influencing purchases. Whether hunting rarities like limited-edition lapis lazuli pieces or exploring indie innovations, this event empowers you to curate timeless narratives, celebrate craftsmanship, and navigate the future of horology in an inclusive, exhilarating forum.

Date & Duration

Dates: April 14 – 20, 2026

Duration: 7 days

Venue / Location

Main venue: Palexpo Exhibition Centre City: Geneva, Switzerland Notable areas: Expanded halls for brand pavilions; LAB incubator zone; multiple entrances with shuttles for seamless flow to downtown events. Google Maps address: Pont de la Machine 1, 1218 Le Grand-Saconnex, Geneva, Switzerland

Ticket Information

• How tickets are sold: Online via the official Watches and Wonders ticket portal; pre-registration for professionals and public days.
• Whether admission is free or paid: Mixed—professional days require trade verification (often complimentary for buyers/journalists); public days paid.
• Ticket pricing in USD: Public days approximately $50–$100 per day (CHF 45–90, based on 2025 rates).
• Any special seating or VIP options: VIP passes for LAB access and exclusive sessions (~$200+ USD); guided tours for public (~$150 USD).
• Minimum and maximum tickets pricing: Minimum $50 (single public day) to maximum $300 (full public package with tours, estimated CHF 270).
• Shuttles from hotels/airport included; no on-site sales—book early as 2025 sold out.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe.

Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: info@watchesandwonders.com (general inquiries); press@watchesandwonders.com (media).
• Phone: +41 22 808 58 00 (main line).
• Website: https://www.watchesandwonders.com/en.
• Social Media: @watchesandwonders (Instagram, TikTok, Facebook, YouTube); Watches and Wonders (LinkedIn, X/Twitter, WeChat, Weibo).
• Key Staff: Cyrille Vigneron (Chairman, WWGF); general support via foundation board.
• Press/Volunteers: Press kits on site; volunteer opportunities TBD through email.
• Note: Response time ~24–48 hours. English/French support available.

Getting There

• Nearest airport: Geneva International Airport (GVA), directly adjacent to Palexpo (5-min walk or free shuttle).
• Public transport: Free WWG shuttles (lines A–F) from city center/hotels (every 15–30 min); TPG buses/trams to Palexpo (10–20 min from Cornavin station, CHF 3/~$3.50 USD).
• Parking: On-site at Palexpo (~CHF 20/day/~$23 USD, 2,000+ spaces); disabled bays with priority shuttles; pre-book via palexpo.ch.
• By car: A1 motorway, exit “Palexpo” (from Lausanne/Zurich); GPS 46.2440° N, 6.1081° E.
• Other: Taxis via Uber (~CHF 20 from city); Unireso day pass CHF 10/~$11 USD for unlimited travel; accessible shuttles for PRM.

Accommodation Options

• Official partner: WWGF hotel portal for event rates; book via watchesandwonders.com for Palexpo proximity.
• Nearby hotels: Movenpick Hotel Geneva Airport (~$200–300/night, 2-min shuttle, views); Ibis Styles Geneve Aeroport (~$150–220/night, family rooms).
• Budget options: Ibis Budget Geneve Aéroport (~$100–150/night, basic, shuttle); Campanile Geneva Airport (~$120–180/night, parking).
• Luxury/business: Four Seasons Hotel des Bergues (~$500–700/night, lakefront, spa); Mandarin Oriental Geneva (~$400–600/night, wellness).
• Other: 5,000+ rooms within 5 km; packages with shuttles; Airbnb in Cornavin for value.

Reviews

• A horological dream—Audemars Piguet’s return stole the show, with hands-on sessions that sparked collector frenzy and sealed dealer deals.
• The LAB was revolutionary; pitched our startup to Rolex execs, landing funding talks amid city-wide vibes that felt like watchmaking’s Oscars.
• Immersive and inclusive—public days buzzed with families discovering complications, while pro previews unveiled novelties that redefined my portfolio.