eCommerce Expo (Marketing Tracks): London, United Kingdom 2026

Overview

The eCommerce Expo 2026, held at ExCeL London on 23-24 September, is the UK’s premier eCommerce event, drawing over 10,000 senior professionals from B2B and B2C sectors to explore cutting-edge strategies in online retail, with a strong emphasis on marketing tracks through its co-location with Technology for Marketing. This two-day expo delivers 200+ hours of CPD-accredited content across 10 dedicated theatres, focusing on customer acquisition, retention, personalization, and AI-driven MarTech innovations that optimize every customer interaction from click to conversion. Supported by the IMRG (UK’s eCommerce Association), it connects attendees with world-leading solution providers, enabling marketers to source tools for cross-border expansion, logistics integration, and data-powered campaigns that boost ROI in a competitive digital landscape.

Marketing professionals will benefit from specialized sessions on front-end strategies like checkout optimization and web development, alongside customer journey tracks covering CX personalization and acquisition tactics, all enhanced by insights from brands like TikTok Shop, ASOS, and eBay. The event’s blend of innovative seminars, exhibit hall discovery, and high-level networking positions it as an essential hub for upskilling in eCommerce marketing, fostering collaborations that drive sustainable growth and operational excellence in the evolving online sales ecosystem.

Event Highlights

• Main Attractions: Keynote sessions on AI and MarTech for eCommerce marketing, including case studies from TikTok Shop on customer acquisition via social commerce and data analytics for personalized campaigns, plus panel discussions on emerging trends like sustainable marketing and cookieless tracking.
• Main Activities or Performances: Interactive workshops in the marketing tracks on building omnichannel strategies, live demos of platforms for SEO and content optimization, and fireside chats with IMRG experts on measuring marketing ROI in B2B/B2C contexts.
• Special Traditions or Features: Annual eCommerce Awards celebrating marketing innovations, integrated with the Growth Summit for benchmarking against top retailers, and exclusive MarTech zones co-located with Technology for Marketing for cross-event insights.
• Unique Attractions for Visitors: Access to the IMRG-powered networking lounge for one-on-one meetings with 200+ exhibitors, pop-up demo pods for real-time marketing tool trials, and after-hours receptions blending eCommerce insights with London’s vibrant docklands vibe.

Why Attend

The eCommerce Expo’s marketing tracks in 2026 offer unparalleled value for professionals navigating the complexities of digital customer engagement, providing actionable insights into AI-enhanced personalization and acquisition strategies that can transform online sales funnels and elevate brand loyalty. With over 200 solution providers showcasing tools for everything from ERP integration to social platform optimizations, attendees gain a competitive edge through hands-on discovery and expert-led sessions tailored to B2B and B2C challenges, all while networking with peers from leading retailers like John Lewis and Estée Lauder to forge partnerships that accelerate growth in a $1 trillion+ UK eCommerce market.

Beyond tactical takeaways, the expo inspires through stories of marketing triumphs shared by industry trailblazers, emphasizing ethical data use and inclusive strategies that build resilient customer journeys. Whether you’re refining acquisition tactics or scaling personalization efforts, this event equips you with the knowledge, connections, and innovations needed to lead in an era where marketing drives not just sales, but sustainable eCommerce ecosystems.

Date & Duration

• Dates: September 23 – 24, 2026
• Duration: 2 days

Venue / Location

• City and Main Venue: Held in London, United Kingdom, at ExCeL London, a world-class exhibition center renowned for hosting major trade shows with expansive halls ideal for eCommerce and marketing expos.
• Notable Areas Within the Venue: Includes the East and West Halls for exhibit zones and marketing tracks, dedicated seminar theatres for content sessions, networking lounges for IMRG meetups, and outdoor dockside areas for breaks.
• Google Maps Address: ExCeL London, 1 Western Gateway, Royal Victoria Dock, London E16 1XL, United Kingdom (Latitude: 51.5078, Longitude: 0.0375).

Ticket Information

• How Tickets Are Sold: Free registration online via ecommerceexpo.co.uk for retailers and B2B/B2C brands; interest registration open now, with on-site badge collection available.
• Admission Type: Free for qualified visitors (in-house marketing professionals and eCommerce leaders); paid options for exhibitors and sponsors.
• Ticket Pricing in USD: Free entry (equivalent to $0 USD); exhibitor stands start at approximately $3,900 USD based on package size.
• Special Seating or VIP Options: VIP passes for Growth Summit access include priority seating in marketing theatres and exclusive IMRG benchmarking sessions; standard free tickets cover full agenda and exhibits.
• Ticket Price Range: $0 – $3,900 USD.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: ecommerceexpo@closerstillmedia.com (general inquiries); s.tully@closerstillmedia.com (sales, Event Director Sarah Tully); l.tokmantseva@closerstillmedia.com (marketing, Head Lily Tokmantseva).
• Phone: +44 (0) 203 957 6848 (Event Director); +44 (0) 207 348 1866 (Senior Sales Executive Laura Duffin); +44 (0) 207 348 5260 (Sales Executive Steyn Kudzayi).
• Website: https://www.ecommerceexpo.co.uk (main site); https://www.technologyformarketing.co.uk (co-located event).
• Social Media: @eCommerceExpoUK (X/Twitter), @eCommerceExpo (Instagram), eCommerce Expo (LinkedIn), eCommerce Expo Channel (YouTube), eCommerce Expo (Facebook).
• Key Staff: Sarah Tully (Event Director); Lily Tokmantseva (Head of Marketing & Content); Shannon Mooney (Senior Marketing Manager).
• Press/Volunteers: press@closerstillmedia.com (press inquiries); volunteers@closerstillmedia.com (opportunities, details TBD for 2026).
• Support Note: Response time ~24–48 hours. English support available.

Getting There

• Nearest Airports: London City Airport (LCY), 1 mile from ExCeL (~5 minutes by taxi); Heathrow (LHR), 22 miles (~45 minutes via Elizabeth Line); Gatwick (LGW), 45 miles (~60 minutes by coach).
• Public Transport: DLR light rail from City Airport or Canary Wharf to Royal Victoria station (2-minute walk, ~$3); Elizabeth Line from central London to Custom House (5-minute walk); Jubilee Line to Canning Town then DLR.
• Taxi/Rideshare: Black cabs or Uber from airports (~$10-50); official ExCeL taxi rank available.
• Parking: On-site multi-story car park (~$30/day, 1,000+ spaces, pre-book via excel.london); nearby NCP docks (~$25/day).
• Other Access: Walking or cycling from Emirates Air Line cable car; Santander Cycles docking stations on-site for eco-friendly options.

Accommodation Options

• Luxury Hotels: InterContinental London – The O2 (5-star, 1 mile, spa and views, ~$300-450/night); Radisson Blu Edwardian New Providence Wharf (5-star, 0.5 miles, riverside luxury, ~$250-400/night).
• Mid-Range Options: Holiday Inn Express London Excel (3-star, adjacent to venue, breakfast included, ~$150-250/night); Novotel London Greenwich (4-star, 1.5 miles, family-friendly, ~$180-300/night).
• Budget Stays: Ibis Budget London City Airport (2-star, 0.5 miles, compact rooms, ~$80-120/night); Travelodge London Docklands (2-star, 0.8 miles, value stays, ~$70-110/night).
• Booking Tips: Use Booking.com or Hotels.com for expo discounts; book early for September demand near Royal Docks.
• Proximity Note: All options within 2 miles for quick DLR access to ExCeL and nearby attractions like The O2.

Reviews

• “Incredible value with free entry and top-tier marketing sessions—transformed our acquisition strategy!” – Marketing Director, ASOS.
• “Networking goldmine; the MarTech co-location sparked innovative campaign ideas we implemented immediately.”
• “Packed with actionable eCommerce insights; exceeded expectations for content and connections.”