AGRITECHNICA 2027 | Hanover, Germany
Overview
AGRITECHNICA is globally recognized as the world’s leading trade fair for agricultural machinery and equipment, serving as the essential international meeting point for the entire crop production industry. Held biennially in Hanover, Germany, this massive B2B event attracts a global audience of farmers, contractors, dealers, engineers, and manufacturers. The fair is the premier platform for discovering cutting-edge product innovations, the latest technologies, and expert insights that are shaping the future of agriculture.
Organized by the German Agricultural Society (DLG), AGRITECHNICA 2027 will operate under the guiding theme “Touch Smart Efficiency,” emphasizing the crucial role of digitalization, automation, robotics, and resource-efficient practices in modern farming. With previous editions hosting over 2,800 exhibitors from 50+ countries and attracting nearly 476,000 visitors, the event offers an unparalleled opportunity for networking, knowledge exchange, and strategic decision-making within the global agricultural technology sector.
Event Highlights
- Digital Farm Center & Smart Farming: A dedicated, interactive space showcasing advancements in GPS, precision steering, robotics, AI, drones, advanced sensor technology, and digital software platforms for connected farming systems.
- World Premieres and Innovation Awards: The official launchpad for hundreds of new products and technological breakthroughs, highlighted by the prestigious Innovation Award AGRITECHNICA, recognizing excellence in agricultural engineering.
- Systems & Components: A concurrent B2B marketplace focusing on the supplier industry, featuring components, engines, engineering firms, and modular solutions for the manufacturing of off-highway vehicles and agricultural machinery.
- Technical Program and Forums: A comprehensive schedule of over 400 conferences and expert-led forums addressing critical topics like soil protection, alternative drive systems (electric/hydrogen), sustainability, and international trade in agricultural markets.
Why Attend
AGRITECHNICA is vital for anyone involved in agricultural engineering or crop production who wants to remain competitive and informed about global trends. Attending allows you to directly evaluate the full spectrum of equipment—from large tractors and harvesting machines to digital assistance tools—and compare offerings from all major global manufacturers under one roof.
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Key attendees should include farmers, machinery contractors, agricultural dealers, R&D specialists, and investors who are seeking solutions to increase productivity, efficiency, and sustainability in their operations. The event offers targeted networking opportunities, including specialized “Theme Days” and business matchmaking programs, making it the perfect venue to forge partnerships and secure future business deals across international borders.
Date & Duration
- Event Dates: Sunday, November 14, 2027 – Saturday, November 20, 2027.
- Duration: The event spans seven days, with the first two days (Sunday/Monday) often reserved for press, media, and special trade visitor groups.
Venue / Location
- City and Country: Hanover, Germany
- Venue: Hanover Exhibition Grounds (Messe Hanover)
- Google Maps Address: Messegelände, 30521 Hannover, Germany
Ticket Information
- How Tickets Are Sold: Tickets are sold primarily through the official AGRITECHNICA online ticket shop, offering eTickets for registration. On-site purchase options may also be available.
- Admission Type: The event is primarily a B2B trade fair. Specific days may be designated for different visitor groups (e.g., Agribusiness Days, International Farmers Day).
- Ticket Pricing: Based on the previous event’s pricing (approx. 1 EUR = 1.08 USD), a standard one-day pass is roughly $31, and a two-day pass is about $45. Prices vary significantly based on the day of attendance and ticket type.
- Minimum and Maximum Ticket Price Range: The ticket prices range from a minimum of approximately $31 (for a general admission day pass during the later days) up to $161 (for specialized day tickets like the Agribusiness Days, which offer limited access to high-value networking and content).
- Special Seating or VIP Options: Specialized tickets, like the Agribusiness Days pass, act as premium options, granting access to exclusive programs, networking facilities, and content focused on specific professional groups.
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Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.
Contact Information
- Email: expo@dlg.org
- Phone: +49 69 24788265
- Website: https://www.agritechnica.com/en/
- Social Media:
- https://www.facebook.com/AGRITECHNICA/
- https://www.youtube.com/@agritechnica
- https://www.instagram.com/agritechnica/
Getting There
- Nearest Airports: Hanover Airport (HAJ) is the closest international airport, approximately 25 minutes from the exhibition grounds by car or taxi.
- Public Transport: The Hanover S-Bahn (S4 or S8) connects the main station (Hauptbahnhof) to the Messe/Laatzen stop. The U-Bahn lines 8 and 18 also run directly to the Messe/Nord entrance. Event tickets typically include free use of public transport within the Hanover region (ÃœSTRA fare zone).
- Taxi/Rideshare: A taxi from HAJ airport to the Messegelände costs approximately $40 to $55. Ranks are available at the airport and all major exhibition entrances.
- Parking: Extensive parking lots (e.g., P1, P2) are available near the venue. The daily parking fee is typically around $16 to $27. Carpooling or public transport is highly encouraged.
- Other Access: Hanover is a major rail hub, making long-distance train travel (ICE/IC) a highly efficient way to reach the city center before connecting to the venue.
Accommodation Options
- Luxury Hotels:
- Radisson Blu Hotel Hannover (5-star): Located adjacent to the exhibition grounds, offering maximum convenience and direct access. (Est. $350–$650/night)
- Kastens Hotel Luisenhof (5-star): A luxury option in the city center with excellent dining and quick U-Bahn connections to the Messe. (Est. $320–$550/night)
- Mid-Range Options:
- H4 Hotel Hannover Messe (4-star): Conveniently located near the exhibition center with modern amenities, ideal for business travelers. (Est. $180–$300/night)
- GHOTEL hotel & living Hannover (3.5-star): Offers apartment-style rooms suitable for longer stays, with good transport links to the Messe. (Est. $150–$250/night)
- Budget Stays:
- Ibis Budget Hannover Messe (2-star): A no-frills, functional option located near the fairgrounds. (Est. $80–$140/night)
- Hostels in the Central Station Area: Numerous budget hostels around the Hauptbahnhof provide affordable access, relying on the efficient U-Bahn connection. (Est. $70–$120/night)
Reviews
- “This is the global barometer for agricultural machinery; if a machine isn’t here, it doesn’t exist yet.”
- “The sheer density of innovation, especially in the robotics and digital farming halls, makes the trip essential for our entire team.”
- “We secured three major distributor contracts in just two days of networking—the international quality of visitors is top-tier.”
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FAQ's
What is the primary focus of AGRITECHNICA 2027?
The event focuses on the entire agricultural technology chain, with a strong emphasis on smart farming, digitalization, automation, and sustainable crop production. The guiding theme, "Touch Smart Efficiency," highlights the fusion of intelligent machinery and resource-conserving practices. It is the premier showcase for tractors, harvesting equipment, soil tillage, and digital assistance tools.
Are tickets for all seven days of the event the same price?
No, the ticket pricing varies significantly based on the day. The initial days (Sunday to Tuesday) often have higher-priced "Agribusiness Days" tickets, targeting specific professional groups and offering limited access. The later days (Wednesday to Saturday) are usually general admission days with a lower price point for a broader audience.
Is there a dedicated area for start-up companies and new technologies?
Yes, AGRITECHNICA places a strong spotlight on innovation through the Digital Farm Center and dedicated start-up showcases. These areas specifically attract emerging companies presenting visionary solutions in AI, robotics, and agricultural software, providing a platform for them to connect with investors and established industry players.
Does the trade fair ticket include public transportation in Hanover?
Yes, for the first time, the AGRITECHNICA ticket typically includes free use of all local public transportation in the Hanover region (ÜSTRA fare zone) on the day of the visit. This is a significant benefit that simplifies travel between the city center, hotels, and the Messegelände.
How can international visitors, especially those from outside the EU, get a visa?
Visitors from outside the Schengen Area may require a visa to enter Germany. The event organizer (DLG) can provide an official invitation letter to support your visa application process, which is necessary to confirm your attendance for the trade fair. It is advisable to initiate this process several months in advance of the November 2027 dates.
