BlackBook Motorsport Forum 2026 – London, United Kingdom
Overview
The BlackBook Motorsport Forum 2026 returns to London as the definitive business gathering for the global racing community. For over a decade, this flagship event has served as the primary meeting point where the entire motorsport ecosystem—including Formula 1 teams, major racing series, automotive manufacturers, and global sponsors—converges to discuss the commercial and technical future of the sport. Held at the Mercure London Earls Court, the forum offers a sophisticated environment designed for high-level strategic exchange and industry-shaping deal-making.
The agenda for 2026 is built around three critical pillars: technical innovation, commercial success, and sustainable growth. Attendees will move between the On-Track Stage, which focuses on performance-driving technologies like AI-driven analytics and fuel innovation, and the Off-Track Stage, which explores brand partnerships, fan engagement, and revenue diversification. The forum is uniquely positioned to address the “commercial cadence” of motorsport, providing deep dives into media rights and the evolving role of digital platforms in reaching younger, global audiences.
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Beyond the formal presentations, the event is renowned for its intense focus on networking and relationship building. With a senior-led audience representing over twenty different racing series, the forum facilitates connections that bridge the gap between niche racing categories and global powerhouses. Whether it is discussing cost caps in the boardroom or exploring the latest in simulator technology, the BlackBook Motorsport Forum provides a 360-degree view of the forces driving the industry forward in an increasingly digital and sustainability-conscious world.
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Event Highlights
- On-Track and Off-Track Stages: Access dual programming tracks that separate technical racing innovations from commercial and marketing strategies to suit your professional focus.
- Innovation Showcase: Explore the latest advancements in motorsport technology, featuring demonstrations on 5G connectivity, real-time data analytics, and sustainable fuel solutions.
- VIP Industry Dinner: Participate in an exclusive evening networking session designed for the highest level of decision-makers to discuss partnerships in a private setting.
- Sim Racing Integration: Engage with dedicated sessions on the rise of digital racing and its role in lowering barriers to entry for the next generation of drivers and fans.
Why Attend
Attending this forum is a strategic necessity for any organization looking to navigate the complex commercial landscape of modern motorsport. It offers unparalleled access to decision-makers from across the grid, allowing attendees to learn directly from the teams and series that are currently redefining fan engagement. The insights provided on next-generation partnership models—moving beyond simple logo placement to data-led valuation—are vital for brands seeking a measurable return on their sponsorship investments.
The event is ideal for team principals, marketing directors, circuit promoters, and technology providers who want to future-proof their operations. Benefits include gaining a first-hand look at upcoming regulation changes and understanding how to balance high-performance racing with the growing demand for environmental sustainability. By joining this curated community, you position your business at the center of the industry’s growth, ensuring you have the connections and the knowledge to stay competitive both on and off the grid.
Date & Duration
- Event Date: March 24, 2026
- Event Duration: One full day of conference sessions, networking breaks, and an evening reception
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Ticket Information
- How Tickets Are Sold: Passes are available for purchase through the official BlackBook Motorsport Forum registration website.
- Admission Type: Professional B2B trade admission for industry stakeholders and senior executives.
- Ticket Pricing: Prices range from $770 for early-bird general access to $1,400 for premium and VIP packages.
- Special Seating Options: Open theater-style seating is available at both the On-Track and Off-Track stages on a first-come basis.
- VIP Options: VIP passes include a seat at the exclusive VIP Dinner, a digital membership license, and access to premium networking lounges.
Venue / Location
- City and Country: London, United Kingdom
- Venue Name: Mercure London Earls Court
- Google Maps Address: 47 Lillie Rd, London SW6 1UD, United Kingdom
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Contact Information
- Email: info@blackbookmotorsport.com
- Phone Number: +44 20 7549 3250
- Official Website: https://forum.blackbookmotorsport.com/
- Social Media Links:
- https://x.com/MotorsportBB
- https://www.linkedin.com/company/18344865
Getting There
- Nearest Airport: London Heathrow Airport (LHR) is approximately 13 miles from the venue, with direct links via the Elizabeth Line or Piccadilly Line.
- Nearest Train/Metro Station: West Brompton Station is a 3-minute walk away, providing access to the District Line and London Overground.
- Bus Routes or Public Transport Options: Bus routes 74, 190, and 430 stop within walking distance of the hotel entrance.
- Parking Availability: On-site parking is available at the Mercure London Earls Court for guests and event attendees.
- Directions by Car: The venue is easily accessible via the A4 and M4 motorways, located just outside the Congestion Charge zone in West London.
What is this event?
The BlackBook Motorsport Forum is the premier B2B conference for the international motor racing industry. It brings together teams, promoters, and brands to discuss the commercial, technical, and sustainable future of motorsport.
The event features a mix of keynote speeches, panel debates, and technical showcases. It serves as a central hub for the global racing community to share best practices and forge new business partnerships.
Why is it popular?
The forum is popular because it attracts a very high density of senior-level decision-makers, with over 90% of attendees holding leadership positions. This makes it one of the most efficient networking events in the sports business calendar.
It is also highly regarded for its ability to cover a wide variety of racing series beyond just Formula 1. Attendees appreciate the practical, data-driven insights that can be applied to diverse racing categories around the world.
Attendee Experiences
- The networking at this event is truly second to none and I met every key promoter I had on my list.
- It was fascinating to see how the top teams are actually using AI to change their race strategy in real time.
- The mix of commercial and technical content provided a perfect 360-degree view of where the industry is heading.
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FAQ's
Who typically attends the BlackBook Motorsport Forum?
The forum is attended by a global mix of C-suite executives, team principals, marketing directors, and technical leads from across the motorsport world. You will find representatives from F1, Formula E, MotoGP, IndyCar, and various endurance racing series, along with major sponsors and tech partners.
Is food provided during the event?
Yes, all registered attendees receive full catering throughout the day, which includes a networking breakfast, a buffet lunch, and refreshments during the scheduled morning and afternoon breaks. VIP pass holders also have access to an additional exclusive dinner following the main forum sessions.
Can I access the attendee list before the event?
Registered attendees are given access to the official event networking platform several weeks before the forum begins. This digital tool allows you to see the list of participants, send direct messages, and pre-schedule face-to-face meetings to maximize your time in London.
What is the dress code for the forum?
The dress code for the event is business professional, reflecting the senior nature of the participants and the corporate environment of the venue. Most attendees wear business suits or smart corporate attire, especially those participating in the VIP dinner or on-stage sessions.
Are the sessions recorded for later viewing?
While some keynote highlights may be shared on social media, the full depth of the forum sessions is generally reserved for in-person attendees. Some digital membership packages include access to post-event reports and selected session recordings through the BlackBook Motorsport Pro platform.
