eTail Nordic Connect 2026 – Copenhagen, Denmark
Overview
eTail Nordic Connect 2026 is an exclusive, invite-only summit designed specifically for senior leaders in the Nordic retail and eCommerce landscape. Hosted at the stylish Scandic CPH Strandpark, this two-day event moves away from the traditional trade show model to focus on high-level strategic discussions and intimate networking. It serves as a private forum where C-suite executives and directors from the region’s top brands gather to solve complex digital challenges in a collaborative, closed-door environment.
The program is meticulously curated through extensive research with industry figureheads to ensure every session addresses the most pressing issues of the year. Attendees engage in a variety of interactive formats, including small working groups, closed-door roundtables, and pre-scheduled one-on-one meetings with vetted solution providers. This focused approach ensures that every conversation is relevant, providing a high return on time spent away from the office while fostering deep professional connections.
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With a strong emphasis on peer-to-peer learning, the summit explores the cutting edge of retail innovation, from AI-driven personalization to omnichannel operational excellence. By limiting attendance to senior decision-makers from companies with significant annual revenue, the event maintains a high standard of discourse. It is not just a conference but a strategic gathering where the future of Nordic retail is discussed and shaped by the people leading the industry’s most influential organizations.
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Event Highlights
- Pre-scheduled one-on-one meetings with hand-picked technology partners to solve specific business hurdles.
- Interactive roundtable discussions and small working groups for authentic peer-to-peer knowledge exchange.
- Exclusive access to a network of senior C-level, VP, and Director-level retail executives.
- Curated keynote sessions featuring real-world case studies from the Nordic region’s leading brands.
Why Attend
Attending eTail Nordic Connect is a strategic investment for retail leaders who prioritize quality over quantity. The event provides a rare opportunity to step out of the daily grind and engage in candid conversations with peers who are facing identical market pressures. The invitation-only nature of the summit ensures that you are surrounded by high-caliber professionals, making the networking both efficient and incredibly valuable for long-term partnership building.
This summit is ideal for senior eCommerce, marketing, and digital transformation executives looking for actionable insights rather than high-level theory. Benefits include gaining a competitive edge through early exposure to emerging technologies and discovering proven strategies to accelerate digital growth. By participating in this intimate setting, you can benchmark your organization’s progress against the industry elite and return with a clear, validated plan for the upcoming fiscal year.
Date & Duration
- Event Date: 12th – 13th May 2026
- Event Duration: 2 Days
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Ticket Information
- How Tickets Are Sold: Attendance is primarily by invitation or application through the official website to ensure eligibility criteria are met.
- Admission Type: Complimentary passes are often available for qualifying senior retail executives, while solution providers must purchase sponsorship packages.
- Ticket Pricing: Qualified retailers may attend for free, though solution provider passes typically range from $3,200 to $5,400.
- Special Seating Options: Seating for roundtables and meals is organized to facilitate networking between matched peers and partners.
- VIP Options: All admitted retail executives receive a VIP-level experience including access to all private sessions, catered meals, and networking receptions.
Venue / Location
- City and Country: Copenhagen, Denmark
- Venue Name: Scandic CPH Strandpark
- Google Maps Address: Amager Strandvej 401, 2770 Kastrup, Denmark
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Contact Information
- Email: eqinfo@wbresearch.com
- Phone Number: +44 20 7368 9465
- Official Website: https://etailnordicconnect.wbresearch.com/
Getting There:
- Nearest Airport: Copenhagen Airport (CPH) is located less than 1 km from the venue, approximately a 2-minute drive or 15-minute walk.
- Nearest Train/Metro Station: Kastrup Metro Station is only a 300-meter walk from the hotel entrance.
- Bus Routes or Public Transport Options: Frequent bus services and the M2 metro line connect the venue directly to Copenhagen city center in under 15 minutes.
- Parking Availability: On-site parking is available at the venue, with additional overflow parking at the nearby airport lots.
- Directions by Car: The venue is easily accessible via the E20 highway, taking the exit for Copenhagen Airport and following signs for Amager Strandvej.
What is this event?
eTail Nordic Connect is a boutique, invitation-only summit that brings together the most influential retail and eCommerce leaders from across the Nordic region. Unlike large-scale conventions, it focuses on high-level networking and private benchmarking sessions to help executives navigate the rapidly evolving digital landscape.
The event is designed to facilitate meaningful interactions through a mix of strategic presentations and structured one-on-one meetings. It provides a sanctuary for retail decision-makers to discuss their biggest challenges and source innovative solutions in a professional, distraction-free environment.
Why is it popular?
The summit is popular because of its “Connect” format, which guarantees that attendees spend their time in high-value conversations rather than wandering through massive exhibition halls. Its strict qualification process ensures that the audience consists entirely of high-level peers, creating a unique atmosphere of trust and shared expertise.
Furthermore, the venue at Scandic CPH Strandpark offers a premium experience with views of the Oresund Strait, adding a sophisticated touch to the business proceedings. Retailers value the event for the practical, “war story” style of sharing insights, which offers more utility than standard marketing presentations.
Attendee Experiences
- The intimate setting allowed for real, honest conversations with other directors that you just don’t get at larger shows.
- I walked away with three new technology partners that specifically address the gaps we had in our current stack.
- The roundtables were the highlight for me because I could finally hear how others are actually handling AI implementation.
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FAQ's
Who is eligible to attend eTail Nordic Connect?
Attendance is strictly reserved for senior-level executives from retailers and brands, typically requiring a C-level, VP, or Director title. Organizations must also meet certain annual revenue thresholds to ensure the peer group remains consistent and relevant for all participants. If you do not meet these criteria but work for a technology vendor, you can still participate by purchasing a sponsorship or solution provider pass.
How do the one-on-one meetings work?
Prior to the event, attendees and solution providers are matched based on their specific business needs and technical capabilities through a digital portal. This allows you to create a personalized schedule of short, focused meetings with partners who can actually solve your current problems. These sessions are designed to be efficient, ensuring that you only spend time with companies that are a direct fit for your strategic goals.
Is there a cost for retailers to attend?
Senior retail executives who meet the qualification criteria are often eligible for a complimentary pass that includes access to all sessions, meals, and networking events. However, it is important to note that a "no-show" fee may be applied if a registered attendee fails to appear without prior notice. This policy helps maintain the integrity of the pre-scheduled meeting sessions and ensures all participants are committed to the event.
What is the dress code for the summit?
The dress code for the event is generally business casual, reflecting the professional yet collaborative nature of the Nordic business community. While you will be meeting with high-level executives, the atmosphere is designed to be comfortable to facilitate open dialogue and long days of networking. We recommend bringing a light jacket or layers as the coastal location near the airport can occasionally be breezy.
Can I bring a colleague with me to the event?
Each application is reviewed individually, but senior colleagues who also meet the leadership and role criteria are encouraged to apply for their own invitation. Having multiple stakeholders from one organization can be beneficial for covering different session tracks and evaluating new technologies together. Please ensure each person submits a separate registration so their profile can be vetted by the event organizing team.
