How to Web Conference 2026 – Bucharest, Romania
Overview
How to Web Conference 2026 is the leading technology and startup event in Eastern Europe, returning to Bucharest for its most ambitious edition yet. Since its founding, the conference has served as a central meeting point for builders, visionaries, and investors from across the continent and beyond. The 2026 edition continues this legacy by fostering an environment where the next generation of digital products is showcased and the strategies for global scaling are shared by those who have successfully navigated the journey.
The conference is structured to provide a 360-degree view of the tech industry, featuring multiple stages dedicated to product development, engineering, marketing, and startup growth. With over 3,000 attendees and 100 speakers, the event transforms Bucharest into a vibrant hub of innovation. It is specifically designed to bridge the gap between early-stage founders and veteran investors, offering a platform where high-level theoretical concepts are translated into actionable business practices through keynotes and panel discussions.
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Buy on AmazonInnovation takes center stage through specialized tracks such as the Build & Grow stage and the Startup stage. The 2026 event places a heavy emphasis on the practical application of emerging technologies like artificial intelligence and machine learning within existing business frameworks. Attendees can explore a massive demo area where the most promising regional startups present their latest breakthroughs, making it an essential destination for anyone looking to stay at the forefront of the European technology landscape.
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Event Highlights
- Spotlight Pitch Competition: Watch the finest startups from Central and Eastern Europe compete for a significant investment prize and global mentorship opportunities on the main stage.
- Specialized Masterclasses: Gain hands-on experience in expert-led workshops that cover deep technical topics, product design, and high-velocity growth marketing strategies.
- Matchmaking and Dealflow: Utilize the dedicated networking app to schedule one-on-one meetings in the Dealflow area, specifically designed to connect founders with top-tier venture capitalists.
- Interactive Roundtables: Engage in facilitated, small-group discussions with industry peers to solve common challenges in engineering, team leadership, and digital transformation.
Why Attend
How to Web is ideal for tech professionals, entrepreneurs, and investors who want to tap into the high-potential markets of Eastern Europe. For builders—engineers, product managers, and designers—the conference offers a rare opportunity to learn directly from global leaders at companies like Google, UiPath, and Stripe. The focus is always on “how to” build and grow, ensuring that participants walk away with a toolkit of practical skills rather than just vague inspiration.
The benefit of attending lies in the density of talent and opportunity found in one location. Startups can find their next lead investor, while corporate leaders can scout for innovative partnerships and digital solutions. The event provides a unique social layer, including vibrant after-parties and rooftop gatherings, which allow for the kind of informal networking that often leads to the most significant business breakthroughs and long-term professional relationships.
Date & Duration
- Event Date: October 6 – 8, 2026
- Event Duration: 3 Days
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Ticket Information
- How Tickets Are Sold: Tickets are available for purchase online through the official How to Web website and the Oveit registration platform.
- Admission Type: Various tiers are offered including Startup Passes, Investor Passes, Individual “Builder” Tickets, and Team Packages.
- Ticket Pricing: Pricing ranges from $103 for early-bird Startup passes to $895 for late-registration Investor and Executive tickets.
- Special Seating Options: Standard admission includes open seating at all stages, while workshop attendance requires pre-registration due to limited capacity.
- VIP Options: Executive and Investor tickets grant access to the VIP Networking Lounge, private luncheons, and exclusive speaker-only reception events.
Venue / Location
- City and Country: Bucharest, Romania
- Venue Name: Face Convention Center
- Google Maps Address: Piața Presei Libere 3-5, 013701 București, Romania
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Contact Information
- Email: info@howtoweb.co
- Phone Number: +40 72 264 4307
- Official Website: https://www.howtoweb.co/
- Social Media Links:
- https://www.facebook.com/howtoweb
- https://twitter.com/how_to_web
- https://www.linkedin.com/company/howtoweb/
- https://www.youtube.com/user/HowToWebConf/playlists
Getting There
- Nearest Airport: Henri Coandă International Airport (OTP) located approximately 12 kilometers from the venue.
- Nearest Train/Metro Station: 1 Mai Metro Station (M4 line) is the closest subway link to the convention area.
- Bus Routes or Public Transport Options: Bus lines 131, 331, and 335 provide direct access to the Piața Presei Libere station located right next to the venue.
- Parking Availability: On-site parking is available at the Face Convention Center and the adjacent Romexpo parking lots.
- Directions by Car: The venue is situated in the northern part of the city, easily accessible via the DN1 (Șoseaua București-Ploiești) main road entering Bucharest.
What is this event?
How to Web is the benchmark technology conference for Central and Eastern Europe, focusing on the intersection of product building and business growth. It brings together a curated community of software developers, product owners, and founders to explore the best practices of the global tech industry.
The event is famous for its Spotlight competition, one of the most prestigious startup programs in the region. It combines high-production stage content with practical, small-group learning sessions to help attendees drive real impact through their professional work in technology.
Why is it popular?
The event is popular because it has consistently maintained a high bar for speaker quality and technical relevance over the last decade. It is widely considered the most effective place in the region to meet the entire Eastern European tech ecosystem in a single weekend.
Attendees are particularly drawn to the event’s “builder” ethos, which prioritizes actionable knowledge over marketing hype. The legendary networking parties and the chance to witness the birth of the next European “unicorn” startups during the pitch competition also contribute to its massive following.
Attendee Experiences
- The quality of the speakers is world-class and I left with a page full of notes that I could actually use in my product roadmap.
- I have never seen such a focused environment for meeting investors and the matchmaking app made it so easy to fill my schedule.
- The energy in Bucharest during the conference is amazing and the after-parties are the perfect place to make real friends in the industry.
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FAQ's
What is the difference between a Startup Pass and a General Admission ticket?
The Startup Pass is a heavily discounted ticket specifically for early-stage founders and their teams to ensure the event remains accessible to new businesses. It includes full access to the conference and the matchmaking tool, but applicants must meet specific criteria regarding company age and funding status to qualify for this rate.
How do I sign up for the specialized workshops and roundtables?
Once you have purchased a ticket, you will receive an invitation to the official event app a few weeks before the conference begins. Because seats for workshops and roundtables are limited, you must use the app to reserve your spot on a first-come, first-served basis once the registration window opens.
Are there group discounts available for larger tech teams?
Yes, the organizers offer special Team Packages for companies looking to send five or more employees to the event. These packages often include a discount per ticket and can be processed as a single corporate invoice by contacting the support team through the official email provided in the contact section.
Can I attend the Spotlight pitch competition as a regular attendee?
Absolutely, the Spotlight pitching finals take place on the main stage and are open to all ticket holders. It is one of the most popular segments of the conference, where you can watch the top selected startups present their products to a panel of expert judges and global investors.
Is there a dedicated space for remote work during the conference?
The venue includes several designated quiet zones and networking lounges equipped with high-speed Wi-Fi and charging stations. These areas are designed for attendees who need to check in on their office tasks or conduct private business calls without leaving the conference atmosphere.
