HYPER JAPAN Festival 2026 – London, United Kingdom
Overview
The HYPER JAPAN Festival 2026 returns to London as the United Kingdom’s largest and most vibrant celebration of Japanese culture. Hosted at the historic Olympia Events space, this three-day extravaganza offers an immersive journey through both the traditional and modern facets of Japan. From the high-energy world of J-pop and anime to the serene arts of calligraphy and tea ceremonies, the festival serves as a cultural bridge that brings the heart of Tokyo to the center of West London.
The 2026 edition features an expanded program with headline performances from internationally acclaimed acts such as the rock band QUEEN BEE and the viral dance sensation avantgardey. Attendees can explore the HYPER MARKET, which has grown to include over 500 artists and exhibitors showcasing everything from handmade “kawaii” accessories to high-end heritage crafts. A new dedicated Japanese Traditional Market Area makes its debut this year, providing a specialized space for cultural artisans to display authentic Japanese craftsmanship and traditional goods.
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Buy on AmazonFood remains a central pillar of the festival, with an upgraded Food Hall offering an irresistible array of Japanese street food and treats. Visitors can indulge in freshly made onigiri, melon-pan, and matcha-flavored desserts, or participate in guided sake tasting sessions led by industry experts. Whether you are a dedicated cosplayer, a fan of Japanese gaming, or simply curious about the rich history of the island nation, HYPER JAPAN 2026 provides a welcoming and colorful environment for all ages to experience the “Cool Japan” phenomenon.
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Event Highlights
- Live Music and Dance: Witness electrifying performances by J-pop stars, anime soundtrack regulars like QUEEN BEE, and world-famous dance groups such as avantgardey on the main stage.
- HYPER MARKET: Browse through a massive exhibition area featuring over 500 traders selling authentic Japanese fashion, manga, gaming merchandise, and traditional handicrafts.
- Cultural Workshops: Participate in interactive sessions including kimono dressing, martial arts demonstrations, calligraphy, and traditional Awa Odori dance classes.
- Expanded Food Hall: Sample a diverse range of Japanese cuisine including katsu curry, takoyaki, and specialty sake, alongside modern Asian fusion treats and bubble tea.
Why Attend
This festival is the ultimate destination for enthusiasts who want to experience the full spectrum of Japanese lifestyle and entertainment without leaving the country. It provides a unique opportunity to see world-class Japanese performers live and to purchase exclusive merchandise and snacks that are often difficult to find outside of Japan. The event’s inclusive atmosphere makes it a perfect gathering spot for the UK’s vibrant cosplay community to showcase their creativity and connect with fellow fans.
The summit is ideal for families, students, and professional traders who are interested in Japanese pop culture, food, and traditional arts. By attending, you gain access to expert-led workshops that offer deep dives into Japanese history and modern trends, providing both educational value and entertainment. The benefit of attending is the ability to immerse yourself in a truly authentic cultural exchange, making it the highlight of the summer for anyone passionate about the unique spirit of Japan.
Date & Duration
- Event Date: July 24 to July 26, 2026
- Event Duration: Three days, with session times varying from 7 to 10 hours per day
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Ticket Information
- How Tickets Are Sold: Tickets are available through the official HYPER JAPAN website and authorized ticketing partners like Gigantic.
- Admission Type: General admission day tickets and multi-day passes are available for the general public.
- Ticket Pricing: Single day tickets range from approximately $36 to $53 depending on the day; multi-day bundles are also available.
- Special Seating Options: Seating is generally unreserved around the main stage and workshop areas on a first-come basis.
- VIP Options: Tomodachi Bundles offer group discounts for five people, and special “add-on” tickets are available for exclusive workshops and meet-and-greet sessions.
Venue / Location
- City and Country: London, United Kingdom
- Venue Name: Olympia Events (formerly Olympia London)
- Google Maps Address: Hammersmith Rd, London W14 8UX, United Kingdom
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Contact Information
- Email: contact@hyperjapan.co.uk
- Phone Number: +44 20 8123 3584
- Official Website: https://hyperjapan.co.uk/festival/
- Social Media Links:
- https://www.facebook.com/hyperjapan
- https://twitter.com/hyperjapanevent
- https://www.instagram.com/hyperjapanofficial/
- https://www.youtube.com/HYPERJAPANOfficial
- https://www.tiktok.com/@hyperjapanofficial
Getting There
- Nearest Airport: London Heathrow (LHR) is approximately 14 miles away and easily accessible via the Piccadilly Line to Barons Court.
- Nearest Train/Metro Station: Kensington (Olympia) station is located directly next to the venue and served by the London Overground.
- Bus Routes or Public Transport Options: Local bus routes 9, 23, 27, 28, 49, and 391 stop within a short walking distance of the entrance.
- Parking Availability: Limited parking is available on-site but must be pre-booked at least 24 hours in advance to guarantee a space.
- Directions by Car: The venue is situated on the A315 Hammersmith Road, though visitors should note it falls within the London Ultra Low Emission Zone.
What is this event?
HYPER JAPAN is the largest festival in the UK dedicated to Japanese culture, spanning everything from traditional arts to modern pop culture. It serves as a comprehensive showcase for Japanese food, fashion, music, and technology.
The festival acts as a massive community hub where fans can meet their favorite artists and participate in hands-on cultural activities. It is a family-friendly event that celebrates the enduring global influence of Japanese creativity.
Why is it popular?
The event is popular because it offers a high-density “Japan experience” that appeals to many different interests, from hardcore anime fans to foodies. It is one of the few places in Europe where you can find such a wide variety of Japanese goods and performers in one location.
Its reputation is also built on the incredible cosplay scene, which draws thousands of attendees dressed as their favorite characters. The combination of high-energy performances and traditional workshops ensures there is something for every generation to enjoy.
Attendee Experiences
- The energy during the QUEEN BEE concert was absolutely electric and worth the ticket price alone.
- I managed to find so many rare snacks and cute stationery at the market that I usually have to order from overseas.
- It was so much fun seeing all the amazing cosplayers and everyone was so friendly when we asked for photos.
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FAQ's
Are children allowed to attend the festival?
Yes, HYPER JAPAN is a family-friendly event and children of all ages are welcome to attend. Children aged 10 and under can enter for free when accompanied by a paying adult, though they still require a free child ticket to be booked in advance to manage venue capacity.
Can I wear my cosplay outfit to the event?
Cosplay is highly encouraged and is a major part of the festival's atmosphere for many visitors. Please ensure your costume and any props follow the official safety guidelines, which prohibit realistic-looking weapons and costumes that exceed specific size dimensions for safety in the crowds.
Is there a place to buy authentic Japanese food?
The festival features an extensive Food Hall with numerous vendors serving hot meals, snacks, and traditional desserts. You can find popular items like takoyaki, yakisoba, and sushi, as well as a variety of Japanese beverages including sake and specialized teas in the designated tasting areas.
What should I do if a specific workshop is sold out?
Workshops often require a separate "add-on" ticket because they have very limited capacity for materials and seating. If a workshop is sold out online, you can check at the information desk on the day of the event for any last-minute cancellations, but early booking is strongly advised.
Is the venue accessible for visitors with disabilities?
Olympia Events is a fully accessible venue with step-free access and lifts available to reach different levels of the festival. Visitors with disabilities are also eligible for a free carer ticket to accompany them, provided they can present valid documentation at the entrance.
