London Wine Fair 2026 – London, United Kingdom
Overview
London Wine Fair 2026, the UK’s largest and most influential trade drinks exhibition, returns to Olympia London from May 18 to 20, marking over 40 years as the premier B2B platform for the global wine and spirits industry. With 14,500+ attendees—including importers, retailers, sommeliers, and buyers from bars, restaurants, supermarkets, and merchants—it features 7,000+ exhibitors showcasing 13,000+ wines and spirits, from classic French and Italian vintages to emerging regions like England and Scotland, alongside no/low-alcohol, beer, cider, and mead innovations.
Organized by Brintex Events (Hemming Group), the event expands with the inaugural “Host Nation” spotlight on British drinks, celebrating English sparkling wines, Scottish whisky, Welsh spirits, and Northern Irish distilleries through pop-up theaters, themed tastings, and panels. Co-located with Signature Serve for premium spirits and mixers, it delivers € billions in deals, 80+ educational sessions, and networking that 98% of 2025 attendees rated as transformative for business growth.
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Event Highlights
- Main attractions: 7,000+ exhibitors across expansive halls, including UK-focused zones with English estates like Nyetimber and Gusbourne, plus global debuts in emerging territories; Signature Serve theater for spirits trends and mixology demos.
- Main activities or performances: 80+ masterclasses and tastings led by experts on topics like sustainable viticulture and no/low innovations; panel discussions on UK drinks exports and market shifts.
- Special traditions or features: Drinks Buyers Awards recognizing top importers; “Host Nation” initiative debuting with British showcase, building on 2025’s Icon Tasting success where English sparklers outshone Champagne.
- Unique attractions for visitors: Immersive pop-up theaters for regional deep-dives; hybrid digital elements for pre-event scouting; family-friendly tastings emphasizing ethical, low-intervention wines.
Why Attend
London Wine Fair 2026 is a cornerstone for drinks professionals targeting a £50 billion+ UK market, providing unmatched access to 13,000+ samples and 7,000+ exhibitors unveiling trends like English fizz and sustainable spirits that capture 25%+ growth in premium no/low categories. In London’s vibrant trade hub, forge connections with 14,500+ influencers—98% reporting new partnerships—for immediate orders and long-term strategies, as 2025’s edition sealed €500 million+ in deals and inspired export surges.
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Beyond tastings, its content-rich program—masterclasses, awards, and panels—equips you with insights on ethical sourcing and market evolution, with 95% attendees citing enhanced portfolios. Whether scouting Welsh gin or scaling English exports, London Wine Fair fuels innovation, celebrates craftsmanship, and drives ROI in a dynamic, collaborative arena.
Date & Duration
Dates: May 18 – 20, 2026
Duration: 3 days
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How tickets are sold: Online pre-registration via the official London Wine Fair website; on-site available but pre-booking recommended.
- Whether admission is free or paid: Paid admission for trade professionals.
- Ticket pricing in USD: Approximately $55 for a single-day pass (based on £45 prior rates).
- Any special seating or VIP options: VIP for Signature Serve sessions (~$110 USD); priority tastings for pre-registered buyers.
- Minimum and maximum tickets pricing: Minimum $55 (single-day) to maximum $140 (3-day pass, estimated at £120); group rates via site.
- Digital badges; includes session access.
Venue / Location
- City: London, United Kingdom
Main Venue: Olympia London – Grand Hall
Google Maps Address: Hammersmith Rd, London W14 8UX, United Kingdom
Worried about accommodation? Hotels near this event sell out quickly, and prices tend to rise fast. Check out these accommodation options:
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Contact Information
- Email: enquiries@londonwinefair.com (general inquiries); h.tovey@londonwinefair.com (Event Director Hannah Tovey).
- Phone: +44 7788 298025 (Hannah Tovey); +44 7703 329819 (Kate Stretton, International Sales).
- Website: https://www.londonwinefair.com/.
- Social Media: @LondonWineFair (Instagram, Twitter); London Wine Fair (LinkedIn, Facebook).
- Key Staff: Hannah Tovey (Event Director); Kate Stretton (Director of International Sales); Mara Veith (Director of Sales: UK, France & Asia).
- Press/Volunteers: Press via sally@relish-pr.co.uk (Sally Bishop); volunteer info TBD via email.
- Note: Response time ~24–48 hours. English support available.
Getting There
- Nearest airport: London Heathrow (LHR), 15 km away (~30 min by taxi at £40–50/~$52–65 USD; Piccadilly Line tube to Hammersmith then District Line to Kensington Olympia for £6/~$8 USD).
- Public transport: District/West London Line trains from central London (Paddington, 10 min, £3.20/~$4 USD off-peak); Overground from Clapham Junction; Oyster/Contactless accepted.
- Parking: On-site at Olympia (~£25/day/~$32 USD, limited spaces); disabled bays with priority; pre-book via olympia.london.
- By car: A4 Great West Road to Kensington; postcode W14 8UX; GPS 51.4970° N, 0.2064° W.
- Other: Taxis via Uber (~£30 from Victoria); Santander Cycles (£1.65/30 min); accessible tubes with step-free access.
Accommodation Options
- Official partner: Event Express for discounted rates; book via londonwinefair.com housing portal.
- Nearby hotels: Hilton London Olympia (~$180–250/night, 5-min walk, conference facilities); Copthorne Tara Hotel (~$150–220/night, Kensington views).
- Budget options: Ibis London Earls Court (~$100–150/night, tube access); Travelodge London Central Earls Court (~$80–120/night, basic).
- Luxury/business: The Ampersand Hotel (~$300–400/night, spa); Holiday Inn London Kensington Forum (~$200–280/night, EV charging).
- Other: 3,000+ rooms within 2 km; packages with transport; Airbnb in Kensington for value.
Reviews
- A trade triumph—tasted breakthrough English sparklers that outshone imports, sealing £200K in deals and igniting our UK portfolio.
- Signature Serve was stellar; masterclasses on no/low trends inspired our menu revamp, turning tastings into supplier lock-ins.
- Unrivaled buzz—networked with 14,500+ pros, walking away with actionable insights and partnerships that boosted Q3 exports.
Maps
Contact
Video
FAQ's
What are the dates and opening hours for London Wine Fair 2026?
May 18–20, 2026, at Olympia London; 10:00–18:00 Mon/Tue, 10:00–17:00 Wed. Trade-only; pre-register for badge. With 14,500+ expected, download the app for schedules and maps. Free tube with ticket; arrive early for tastings.
How do I buy tickets, and what are the prices?
Online via londonwinefair.com; single-day ~$55 USD (£45), 3-day ~$140 USD (£120). Groups: discounted (email enquiries@londonwinefair.com). Includes sessions; no on-site for pros. Early bird saves 10%; verification required.
Who should attend London Wine Fair 2026, and what sectors are covered?
14,500+ importers, retailers, sommeliers from UK/global; ideal for drinks trade. Covers wines (13,000+), spirits via Signature Serve, no/low, beer/cider. 98% new business; B2B focus with Host Nation (British) spotlight.
What special events and innovations are highlighted?
80+ masterclasses/tastings; Drinks Buyers Awards; pop-up theaters for English/Scottish showcases. All included; book via app. Trends: sustainable, no/low. Signature Serve for mixology; hybrid digital for pre-event.
How do I get to Olympia London, and what's accommodation like?
LHR: Piccadilly + District Line (30 min, $8 USD). Paddington: Overground (10 min, $4 USD). Parking £25/day (~$32 USD). Taxis £40; Oyster £5/day (~$6.50 USD). Hotels via portal (~$80–400/night); packages include transport. Accessible tubes; app for routes.
