Macfrut 2027 – Rimini, Italy

Overview

Macfrut is the leading international trade fair dedicated to the entire fruit and vegetable supply chain. Serving as a global hub for innovation and business, this event brings together professionals, producers, technology providers, and top international buyers from over 100 countries. It is a vital platform where the future of agriculture is shaped, covering everything from production and processing to logistics and commercial distribution.

The event features a comprehensive vertical structure that encompasses nine key sectors, including agricultural machinery, greenhouse technologies, irrigation systems, biostimulants, and post-harvest innovation. Across the bustling exhibition halls of the Rimini Expo Centre, participants engage in high-level technical conferences, scientific symposia, and dynamic demonstrations. It is a place of meeting, knowledge exchange, and strategic growth for the global fresh produce community.

With a strong emphasis on sustainability and digitalization, Macfrut showcases cutting-edge solutions like AI and robotics in farming, agrivoltaics, and climate-resilient crop practices. Beyond the business meetings and networking opportunities, the fair celebrates Italy’s rich agricultural heritage through product showcases, tastings, and forums that explore global market trends, making it an essential date for industry leaders and innovators alike.

Event Highlights:

• The exhibition features large-scale dynamic areas and demo fields where visitors can witness live trials of cutting-edge agricultural machinery and automated harvesting systems.
• A structured Business Matching platform facilitates pre-scheduled B2B meetings, connecting international buyers directly with global suppliers to generate real commercial opportunities.
• Specialized focus areas such as the Healthy Food Area, Red Planet for tomato supply chains, and the Berry Area highlight trends in functional and minimally processed produce.
• High-level scientific and technical conferences led by world-renowned experts provide actionable insights on sustainable farming, digital transformation, and global supply chain logistics.

Why Attend:

Macfrut is the must-attend event for anyone operating within the fresh produce industry, from growers and traders to retail leaders and technology developers. It provides a unique, all-encompassing view of the supply chain, offering participants a strategic advantage by connecting them with the latest innovations and key decision-makers from around the globe.

The event is ideal for professionals seeking to expand their market reach, discover breakthrough agricultural technologies, or gain deep technical knowledge through specialized workshops. By attending, you gain access to a collaborative environment that promotes growth, fosters long-term business partnerships, and showcases the most advanced environmentally responsible practices currently transforming the fruit and vegetable sector.

Date & Duration:

• Event Date: Tuesday, April 20 – Thursday, April 22, 2027
• Event Duration: 09:30 – 18:00 (April 20-21) and 09:30 – 17:00 (April 22)

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Ticket Information:

• How Tickets Are Sold: Registration is handled exclusively through the official event website, where visitors can request access to the professional trade show.
• Admission Type: Free Admission for registered industry professionals, traders, and buyers.
• Ticket Pricing: Free Admission upon successful online registration.
• Special Seating Options: Access to designated conference halls and workshop areas is available for attendees, often requiring prior seat reservation during the event agenda selection.
• VIP Options: Exclusive access for top international buyers is facilitated through specialized programs organized by the Italian Trade Agency, providing enhanced networking and meeting amenities.

Venue / Location:

• City and Country: Rimini, Italy
• Venue Name: Rimini Expo Centre (Fiera di Rimini)
• Google Maps Address: Via Emilia, 155, 47921 Rimini RN, Italy

Worried about accommodation? Hotels near this event sell out quickly, and prices tend to rise fast. Check out these accommodation options:

Contact Information:

• Email: info@macfrut.com
• Phone Number: +39 0547 317435
• Official Website: macfrut.com

Accommodation Options:

Rimini offers a wide range of hospitality options suited for business travelers, from luxury seaside hotels to convenient urban accommodations located near the Expo Centre. Given that Macfrut attracts a massive international crowd, it is highly advisable to book your stay well in advance to secure preferred rates and proximity to the venue.

Many hotels in the area specialize in hosting fair attendees, offering shuttle services to and from the Rimini Expo Centre. Staying near the city center allows for easy access to both the exhibition and the historic charm of Rimini, providing a perfect balance of professional convenience and cultural relaxation after the daily events.

Getting There:

• Nearest Airport: Federico Fellini International Airport (RMI) is approximately 7-10 kilometers from the venue.
• Nearest Train/Metro Station: Rimini Fiera Railway Station is located directly at the Expo Centre, providing seamless connectivity to the main network.
• Bus Routes or Public Transport Options: Local bus lines and shuttle services connect the Rimini city center and major rail hubs directly to the South Entrance of the fair.
• Parking Availability: Large parking facilities are available at the Expo Centre for exhibitors and visitors, accessible via the main highway exits.
• Directions by Car: Accessible via the A14 motorway (Bologna-Bari), using the Rimini Nord exit for the most direct route to the fairgrounds.

Dining Recommendations:

Breakfast Recommendations:

• Local espresso bars in the city center serving fresh pastries and Italian coffee.
• Hotel breakfast services focusing on continental selections with local fruit.
• Cafes near the train station for a quick start before reaching the fairgrounds.

Lunch Recommendations:

• On-site catering and food courts within the Rimini Expo Centre offering diverse menu options.
• Trattorias in the nearby districts specializing in authentic Romagna-style dishes.
• Quick-service bistros located within the fair pavilions for convenient business meetings.

Dinner Recommendations:

• Seafood restaurants in the Marina Centro area showcasing fresh Adriatic catch.
• Traditional pizzerias and osterias in the historic center of Rimini.
• Upscale dining venues along the coast for formal business dinners.

Local Specialties to Try:

• Piadina Romagnola, the iconic flatbread filled with local meats and cheeses.
• Fresh handmade pasta such as Tagliatelle or Strozzapreti served with regional ragu.
• Sangiovese di Romagna, a celebrated local wine that pairs perfectly with traditional dishes.

What is this event?

Macfrut is the premier international trade exhibition dedicated to the entire fruit and vegetable supply chain. It connects professionals from cultivation and technology to logistics and commercial marketing.

The event spans several days of intensive B2B opportunities, technical workshops, and innovation showcases. It is a central hub for companies to network, trade, and discover the latest agricultural trends.

Why is it popular?

It is popular because it offers a complete, vertical view of the industry, making it a unique one-stop destination for agricultural business growth. The focus on both traditional trade and emerging technology creates high value for all participants.

With thousands of exhibitors and buyers from around the globe, it provides an unparalleled platform for networking. The integration of demo fields and expert-led conferences keeps the event at the forefront of global agriculture.

Tips before you go:

• Register online well ahead of the event to ensure your professional badge is ready upon arrival.
• Download the official event app to manage your business meetings and stay updated on the conference schedule.
• Plan your transit route in advance, especially if you intend to use the train, as the Rimini Fiera station is highly convenient.
• Wear comfortable professional attire, as you will be navigating multiple large pavilions and demonstration fields throughout the day.
• Bring plenty of business cards or digital contact information, as the event is heavily focused on networking and forming new commercial partnerships.

Tips for First-Time Visitors:

• Spend time exploring the dynamic demo fields early in the day, as these areas often host live machinery demonstrations that are not to be missed.
• Utilize the Business Matching platform before the show starts to book meetings with key suppliers or buyers that align with your business interests.
• Take advantage of the shuttle services provided by the fair and local hotels to navigate between the city center and the Expo Centre efficiently.
• Visit the specialized thematic areas like the Berry Area or the Healthy Food sector to see the latest consumer-focused innovations in the market.
• Don’t miss the high-level technical conferences, which provide deep dives into sustainable farming practices that can be directly applied to your own operations.
• Allow some time to explore the historic city of Rimini in the evenings, which offers a great backdrop for networking in a more relaxed and social environment.

Attendee Experiences:

• The ability to see live machinery demonstrations in the test fields gives a practical edge that you cannot get anywhere else.
• Meeting suppliers from all over the world in one place made it easy to streamline our entire procurement process.
• The atmosphere is professional yet very welcoming, making it incredibly easy to strike up meaningful conversations with industry leaders.