Pitti Immagine Uomo 2026 – Florence, Italy

Overview

Pitti Immagine Uomo 2026, the world’s premier men’s fashion trade fair, celebrates its 109th edition from January 13 to 16 at Fortezza da Basso, blending Renaissance heritage with contemporary menswear innovation. Attracting over 800 exhibitors from 39 countries (49% international) and 17,000+ buyers from 70+ nations—including 11,900+ from 5,150+ retail companies—it showcases Spring/Summer 2026 collections in tailoring, sportswear, denim, textiles, and lifestyle accessories, emphasizing sustainability, digital integration, and global trends like functional fabrics and ethical sourcing.

Organized by Pitti Immagine, the event features guest designers, international collaborations (e.g., Ukrainian talents via Angel for Fashion), and special projects like “Fabrics on the Go” by Carnet, fostering a vibrant ecosystem for scouting, networking, and business. With Pitti Connect’s digital platform extending access until July 2025, it remains a pivotal hub for menswear evolution, drawing media from outlets like Forbes and The Guardian for its forward-thinking runway shows and buyer-focused forums.

Event Highlights

• Main attractions: Over 800 exhibitors, including icons like Guess, Roberto Collina, and emerging brands like Psycho Bunny and Bikkembergs, present collections in themed zones for contemporary menswear, denim, and accessories, with 43% international flair.
• Main activities or performances: Runway shows and presentations, such as Post Archive Faction (PAF)’s futurist menswear and Gosha Rubchinskiy’s soccer shoe relaunch with Bikkembergs; workshops on tailoring and sustainable fabrics.
• Special traditions or features: Guest designer spotlights (e.g., Korean PAF in collaboration with Korea Creative Content Agency); UniCredit Main Partner initiatives for community support; ICE’s Young Italian Start Up showcase.
• Unique attractions for visitors: Pitti Bikes theme celebrating cycling culture; international projects like “Angel for Fashion Presents Ukrainian Designers” (Gudu, Gunia Project, Theo); digital showroom access via Pitti Connect for pre/post-event scouting.

Why Attend

Pitti Immagine Uomo 2026 is indispensable for menswear professionals navigating a €200 billion+ global market, offering direct sourcing from 800+ exhibitors unveiling trends like ironic oversized wardrobes (e.g., Péro x Hello Kitty) and innovative tailoring that boost retail assortments and drive 20%+ growth in sustainable lines. In Florence’s creative epicenter, connect with 17,000+ buyers and 240+ media reps for high-value deals, as 2025’s edition generated € billions in orders and inspired collections for Spring ’26.

The fair’s fusion of heritage and innovation—runways, collaborations, and digital tools—delivers ROI through targeted networking and foresight, with 94% of attendees reporting new partnerships. Whether scouting denim pioneers or ethical startups, Pitti empowers you to curate dynamic wardrobes, celebrate Italian craftsmanship, and lead menswear’s future in an inspiring, business-centric atmosphere.

Date & Duration

Dates: January 13 – 16, 2026

Duration: 4 days

Venue / Location

Main venue: Fortezza da Basso City: Florence, Italy Notable areas: Exhibition halls for menswear zones, runway theaters, and networking lounges; key entrances via Viale Filippo Strozzi for smooth flow.

Google Maps address: Viale Filippo Strozzi 1, 50129 Firenze FI, Italy

Ticket Information

• How tickets are sold: Online via the PittiSmart app or website; on-site registration available with verification.
• Whether admission is free or paid: Paid admission for trade professionals; free/discounted for verified buyers and press.
• Ticket pricing in USD: Approximately $50 for a single-day pass (based on €45 prior rates).
• Any special seating or VIP options: VIP access for runway shows and guest designer events (~$100+ USD); priority for pre-registered buyers.
• Minimum and maximum tickets pricing: Minimum $50 (single-day) to maximum $150 (4-day pass, estimated at €135); group rates for schools/buyers via site.
• Digital tickets via app; includes Pitti Connect access.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe.

Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: info@pittimmagine.com (general inquiries); visitors@pittimmagine.com (ticketing); press@pittimmagine.com (media).
• Phone: +39 055 36931 (main line).
• Website: https://uomo.pittimmagine.com/en/.
• Social Media: @Pitti_Immagine (Instagram, Facebook); Pitti Immagine Uomo (LinkedIn, Twitter).
• Key Staff: Not specified; exhibitor support via application team.
• Press/Volunteers: Press releases on site; volunteer info TBD via email.
• Note: Response time ~24–48 hours. English/Italian support available.

Getting There

• Nearest airport: Florence Peretola (FLR), 5 km away (~15 min by taxi at €20–25/~$22–27 USD; Volainbus shuttle every 30 min for €6/~$6.50 USD).
• Public transport: From Firenze Santa Maria Novella station (2 km), tram T1 or bus C1/D to Fortezza entrance (10 min, €1.50/~$1.65 USD); ATAF tickets via app.
• Parking: Designated exhibitor lot at Viale Guidoni (~€15/day/~$16 USD, 24h access); free shuttle to venue; disabled bays prioritized.
• By car: A1 motorway, exit Firenze Sud; follow signs to Fortezza da Basso; GPS 43.7750° N, 11.2500° E.
• Other: Trenitalia high-speed from Milan/Rome (~€30–50); bike-sharing via Mobike (€1/30 min); accessible shuttles available.

Accommodation Options

• Official partner: Fondazione Destination Florence for special rates; book via pittimmagine.com portal.
• Nearby hotels: Hotel Brunelleschi (~$250–350/night, 10-min walk, historic views); NH Collection Firenze (~$200–300/night, shuttle).
• Budget options: Hotel Scoti (~$100–150/night, central); Plus Florence Hostel (~$80–120/night, modern dorms).
• Luxury/business: Four Seasons Firenze (~$500–700/night, gardens); Savoy Hotel (~$300–450/night, conference facilities).
• Other: 3,000+ rooms within 2 km; packages with transport; Airbnb in Santa Maria Novella.

Reviews

• A menswear mecca—scouted Psycho Bunny’s Spring ’26 drops that revamped our boutique and networked with Ukrainian talents for fresh collabs.
• Runways were electric; PAF’s futurism inspired our line, and the Bikes theme turned casual chats into sustainable supply deals.
• Timeless Florence vibe with cutting-edge shows—left with €50K in orders and trends that shaped our SS26 forecast.