Sirha Bake & Snack 2028 – Paris, France
Overview
Sirha Bake & Snack 2028 is the premier international trade fair dedicated to the rapidly evolving sectors of artisan bakery, fine pastry, and modern snacking concepts. Hosted biennially at one of the largest convention centers in France, this prominent professional event brings together global industry leaders, master bakers, and innovative food service suppliers. The exhibition acts as a central hub where the rich heritage of French baking techniques merges seamlessly with the fast-paced logistical demands of modern commercial catering.
The upcoming edition focuses heavily on structural changes within the food industry, including automated kitchen machinery, smart refrigeration units, and sustainable ingredient sourcing. Exhibitors from dozens of countries will present their latest developments, featuring specialty flours, clean-label raw materials, energy-efficient commercial ovens, and eco-friendly takeaway packaging solutions. Attendees can expect an exhaustive look at how industrial engineering and craft precision are combined to solve current consumer demands for healthier, rapid food options.
Professional education remains a foundational pillar of this event, providing a robust lineup of live technical workshops, masterclasses, and prestigious international baking tournaments. Industry experts and celebrated pastry chefs lead detailed sessions exploring regulatory updates, sourdough fermentation biology, and profit optimization for boutique bakeries. It offers an invaluable interactive environment where food business owners can study emerging operational standards while collaborating directly with machinery designers.
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Event Highlights
- Coffee & Bakery Zone: A dedicated interactive space highlighting the growing alignment between specialty coffee cultures, premium beverage setups, and sweet baked goods.
- World Bread Championship: A highly competitive arena where elite baking teams from around the world showcase technical mastery and original bread formulations.
- Snacking Innovation Hub: A vibrant pavilion focused entirely on plant-based lunch concepts, automated preparation units, and quick-service restaurant technologies.
- Start-Up Village: A specialized exhibition zone showcasing emerging food-tech companies that present disruptive distribution software and zero-waste initiatives.
Why Attend
Attending this global exhibition is indispensable for hospitality professionals looking to secure a strong market position and introduce high-margin product variations to their menus. It delivers instant exposure to hundreds of primary suppliers and equipment manufacturers, allowing corporate buyers to negotiate production deals directly and eliminate intermediary supply delays. The opportunity to analyze heavy machinery in real-time operation helps businesses minimize investment risks when upgrading their industrial assembly systems.
This specialized trade gathering is ideal for artisan bakers, master pastry chefs, restaurant group executives, culinary students, hotel procurement managers, and food service equipment distributors. By participating, delegates acquire the specialized strategic knowledge necessary to navigate changing nutritional labels and optimize day-to-day kitchen performance. The unique professional relationships built throughout the four days enable businesses to elevate their culinary presentation and establish reliable, cost-effective ingredient networks.
Date & Duration
- Event Date: 16 January 2028 to 19 January 2028
- Event Duration: 4 days with complete access across the designated professional exhibition halls
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How Tickets Are Sold: Business badges are processed exclusively online through the official trade fair web portal where electronic entry vouchers are generated.
- Admission Type: Professional trade show passes grant certified culinary experts, buyers, and industry operators full entry to the central marketplace floor.
- Ticket Pricing: Entrance pass prices range from a minimum price of 54 USD for pre-registered standard trade professionals up to a maximum price of 81 USD for priority credentials.
- Special Seating Options: Seating surrounding the competitive presentation stages and live baking arenas is unreserved and open according to spectator arrival times.
- VIP Options: Premium upgrade badges provide access to private executive networking lounges, fast-track entrance lanes, and specialized corporate hospitality services.
Venue / Location
- City and Country: Paris, France
- Venue Name: Paris Expo Porte de Versailles
- Google Maps Address: 1 Pl. de la Prte de Versailles, 75015 Paris, France
Worried about accommodation? Hotels near this event sell out quickly, and prices tend to rise fast. Check out these accommodation options:
Contact Information
- Email: hotlinesirhafood@gl-events.com
- Phone Number: +33 4 78 17 63 51
- Official Website: https://www.sirha-bakeandsnack.com
- Social Media Links:
- https://www.facebook.com/SirhaBakeAndSnack
- https://www.instagram.com/sirha_bakeandsnack/
- https://www.linkedin.com/company/sirha-bake-and-snack
Getting There
- Nearest Airport: Charles de Gaulle Airport is situated approximately 34 kilometers from the convention complex entrance gates.
- Nearest Train/Metro Station: Porte de Versailles Station is located only 0.1 kilometers from the main exhibition arrival pavilion.
- Bus Routes or Public Transport Options: The venue grounds are directly linked via the M12 metro line alongside the T2 and T3a regional tram routes.
- Parking Availability: Spacious underground parking networks and surface vehicle decks are accessible immediately adjacent to the main fair halls.
- Directions by Car: Drivers traveling via the main Parisian peripheral expressway should take the designated Porte de Versailles exit ramp to enter the venue lanes.
What is this event?
This event is Europe’s leading commercial B2B exhibition and professional convention centered specifically on bakery, pastry, and high-volume snacking operations. It functions as a specialized commercial forum where culinary artisans interact directly with raw material producers and food manufacturing engineers.
The trade show covers everything from artisanal wood-fired baking techniques to automated dough processing systems and digital point-of-sale management programs. It acts as a definitive seasonal platform for launching premium food products into the international marketplace.
Why is it popular?
The event is popular because it gathers the highest regional density of professional pastry specialists, boutique bakers, and high-level hospitality buyers within one complex. It provides an exceptionally productive environment to evaluate corporate machinery options and finalize supply contracts over a brief period.
Its reputation for hosting legendary culinary competitions and revealing next-generation snacking formats draws tens of thousands of global visitors every two years. The comprehensive integration of coffee trends alongside traditional baking methods further widens its widespread commercial appeal.
Tips before you go
- Complete registration online: Process your business credentials via the web portal prior to the event week to guarantee free or lower-cost entry options.
- Utilize urban rail lines: Take the local metro or tramway networks directly to the venue gates to bypass inner-city morning transit jams completely.
- Download the organizer application: Use the digital mapping software on your mobile device to bookmark specific machinery vendors before beginning your tour.
- Schedule booth meetings early: Reach out to priority ingredient suppliers weeks in advance to arrange focused corporate consultations during the show hours.
- Bring functional gear: Pack a sturdy notebook along with a reliable bag to easily manage the technical product brochures and component catalogs.
Attendee Experiences
- Evaluating the high-efficiency deck ovens in real-time operation helped our restaurant group choose the correct setup for our expansion.
- The focus on artisan flour varieties and long fermentation methods at the learning stands provided fantastic inspiration for our boutique bakeries.
- Connecting directly with eco-friendly packaging developers gave us immediate, cost-effective answers for our quick-service lunch delivery business.
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FAQ's
What are the official daily opening and closing hours for the trade show?
The main exhibition gates open to registered trade badge holders at 10:00 in the morning and close at 19:00 in the evening on the primary days. The final day may feature slightly shorter afternoon operating times, so checking the digital calendar before arriving is advised.
Can individuals under the age of 18 access the exhibition floor?
This event is strictly structured as a professional B2B trade forum reserved for active corporate operators, business owners, and culinary students. Minors are generally restricted from entering the exhibition space to maintain a focused business environment across the active machinery zones.
Are there any luggage storage facilities or cloakrooms inside the venue?
Dedicated customer cloakrooms and secure baggage holding areas are situated at the central entrance gates for a small fee per item. Security protocols require all larger transit bags and heavy backpacks to be left safely at these counters prior to entering Hall 1.
Is the exhibition complex fully accessible for attendees using mobility devices?
The convention center features an entirely barrier-free design with smooth access ramps, wide aisles, and spacious elevators linking the multi-level halls. Visitors requiring specific assistance or mobility vehicle rentals can contact the primary customer service desk upon arrival.
Will there be translation services provided for the technical masterclasses?
The primary languages utilized across the main lecture stages and competition arenas are French and English, depending on the featured speaker. Detailed presentation booklets and digital summary files are frequently accessible in multiple languages via the official web application post-show.
