The Photography & Video Show 2026 – Birmingham, United Kingdom
Overview
The Photography & Video Show 2026 is the UK’s ultimate event for anyone passionate about photography, filmmaking, and content creation. Returning to its traditional home at the NEC in Birmingham, the show spans four days of non-stop inspiration, education, and networking. Whether you are a seasoned professional, a social media influencer, or a hobbyist picking up a camera for the first time, this event provides an all-access pass to the latest trends and technologies shaping the visual arts industry.
The exhibition floor is a massive hub featuring over 250 of the world’s leading brands, including industry giants like Canon, Nikon, Sony, and Fujifilm. Attendees have the unique opportunity to get hands-on with the newest mirrorless cameras, lenses, and accessories before they hit the general market. Beyond the gear, the show is renowned for its ambitious educational program, offering more than 500 talks, live demonstrations, and masterclasses led by world-class photographers and cinematic experts who share their real-world secrets and techniques.
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Specialized zones such as Creatorcon and the In Motion Studio cater to the modern digital landscape, focusing on social-first video, YouTube growth, and professional cinematography. The 2026 edition also places a strong emphasis on the “analogue” revival and the integration of AI in post-production workflows. By bringing together a community of over 30,000 creatives, The Photography & Video Show serves as a vital platform for career development, gear acquisition, and artistic discovery in the heart of the United Kingdom.
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Event Highlights
- The Exhibition Floor: Explore and test the latest imaging technology from over 250 global brands, featuring exclusive show-only deals and direct access to product designers.
- Creatorcon & In Motion: Dive into dedicated stages for YouTubers and filmmakers, featuring practical sessions on storytelling, lighting for documentaries, and monetizing social content.
- Live Action Stages: Witness professional shoots in real-time at the Photo Live Stage, where experts demonstrate lighting, posing, and tethered shooting techniques with live models.
- Expert Speaker Line-up: Gain insights from a roster of over 130 speakers, including legendary figures and rising stars in wildlife, wedding, landscape, and commercial photography.
Why Attend
Attending The Photography & Video Show 2026 is an essential investment for anyone looking to elevate their creative output or professional business. It offers a rare “try before you buy” environment where you can compare different systems side-by-side, ensuring your next kit upgrade is exactly what you need. For professionals, the show provides deep-dive sessions on business strategy, marketing, and PR, helping you build a more resilient and credible brand in a competitive market.
The event is ideal for professional photographers, videographers, vlogging enthusiasts, and students who want to bridge the gap between theory and practice. Benefits include exclusive networking opportunities with suppliers and peers, as well as the chance to have your equipment serviced for free at selected brand stands. By immersing yourself in this high-energy environment, you gain the technical knowledge and creative spark necessary to stay ahead of the rapidly evolving digital and cinematic landscape.
Date & Duration
- Event Date: March 14 to March 17, 2026
- Event Duration: 4 Days
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Ticket Information
- How Tickets Are Sold: Tickets are available for purchase via the official event website, with options for single-day or multi-day entry.
- Admission Type: Public tickets are available for consumers, while professional photographers and trade representatives can apply for free entry.
- Ticket Pricing: $25 to $40 (Based on standard exchange rates for £18.95; multi-day discounts and early-bird codes like FUJI25 are often available).
- Special Seating Options: Theatres and stages operate on a first-come, first-served basis, though some masterclasses require separate paid bookings.
- VIP Options: Professional and trade visitors receive verified badges that grant access to specific networking lounges and industry-only forums.
Venue / Location
- City and Country: Birmingham, United Kingdom
- Venue Name: Hall 5, The National Exhibition Centre, Marston Green, Birmingham
- Google Maps Address: National Exhibition Centre, Halls, Pendigo Way, Marston Green, Birmingham B40 1NT, United Kingdom
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Contact Information
- Email: thephotographyshow@futurenet.com
- Phone Number: +44 (0)1225 442244
- Official Website: https://www.photographyshow.com
- Social Media Links:
- https://www.instagram.com/thephotographyshow/
- https://www.facebook.com/thephotographyandvideoshow
- https://whatsapp.com/channel/0029Vb6Vzvu23n3j8KIjlu2A
- https://www.youtube.com/channel/UCnJ3usDqrzhMqSceQecOjvA
- https://www.tiktok.com/@ukphotoshow
Getting There
- Nearest Airport: Birmingham Airport is located less than 1 mile away and is connected to the venue via a free 2-minute air-rail link.
- Nearest Train/Metro Station: Birmingham International Railway Station is a 5-minute covered walk from the NEC halls.
- Bus Routes or Public Transport Options: National Express and Megabus services stop at the Birmingham Airport and NEC interchange regularly.
- Parking Availability: Massive on-site parking is available for thousands of vehicles, with pre-booking options to secure a space.
- Directions by Car: The NEC is situated at the intersection of the M42, M40, and M6 motorways, with clear signage for visitor parking.
What is this event?
The Photography & Video Show is the UK’s premier annual convention for image-makers, combining a massive trade show with an extensive education program. It brings together the entire creative community, from equipment manufacturers to professional educators and social media influencers.
The event focuses on the practical aspects of photography and videography, offering hands-on experiences with the latest gear. It serves as a central hub for learning new skills, discovering innovative products, and networking with fellow creatives.
Why is it popular?
The show is popular because it is the only event in the UK where visitors can find every major camera brand and retailer under one roof. Its reputation for hosting high-caliber speakers and providing high-quality, free educational content makes it a staple on the creative calendar.
Its popularity is also driven by the exclusive “show deals,” which allow photographers to save significant money on expensive equipment. The inclusive atmosphere, which welcomes everyone from beginners to pros, fosters a unique sense of community that draws thousands of visitors every year.
Attendee Experiences
- Being able to hold and test the new mirrorless lenses before buying them saved me from making a very expensive mistake.
- The lighting workshop for documentary interviews was worth the ticket price alone; I learned more in 90 minutes than in a year of YouTube.
- It is the highlight of my year; there is just a fantastic energy when you are surrounded by thousands of people who love cameras as much as you do.
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FAQ's
What are the daily opening hours for the show in 2026?
The show is open to the public from 10:00 to 17:00 daily from Saturday, March 14, through Tuesday, March 17. It is recommended to arrive early to clear security and maximize your time on the exhibition floor before the stages begin their schedules.
Are students eligible for any special entry discounts or free days?
Students can attend the show for free on Monday, March 16, and Tuesday, March 17, provided they register in advance and bring valid student identification. For the weekend dates, student concession tickets are available at a reduced rate compared to standard adult entry.
Can I bring my own camera equipment to the event?
Visitors are more than welcome to bring their own cameras to participate in live shooting demos and test out various lenses or accessories at the stands. However, large tripods and professional lighting rigs are generally discouraged on the busy exhibition floor to ensure the safety and flow of other attendees.
Is there a place to eat within the NEC during the event?
The NEC offers a wide range of catering options, including well-known coffee chains, fast-food outlets, and sit-down restaurants located both inside Hall 5 and in the surrounding concourses. There are also plenty of seating areas where you can take a break and recharge between seminar sessions.
How do I apply for a professional or trade pass for the show?
Professional photographers and filmmakers can apply for a free trade pass through the official website by providing proof of their professional status, such as a business website or membership in a professional body. All applications are reviewed by the organizers to ensure they meet the specific trade criteria.
