WMF – We Make Future 2027 – Bologna, Italy
Overview
WMF – We Make Future 2027 stands as one of Europe’s largest international trade fairs and festivals dedicated to artificial intelligence, digital innovation, and technology. Taking place at the BolognaFiere exhibition center in Bologna, Italy, this multi-faceted event brings together global innovators, tech executives, founders, digital marketers, software developers, and institutional representatives. The festival serves as an expansive platform designed to accelerate digital transformation, explore future societal trends, and foster global cooperation.
The upcoming edition features a massive exhibition area showcasing the latest developments in robotics, physical AI, cybersecurity, space tech, digital health, and enterprise software. Organized across thematic districts—such as the dedicated AI District, World Startup Fest, and Future Tech Arenas—the event presents cutting-edge technological applications, interactive product demos, and structural innovation spaces. Attendees can navigate pavilions filled with tech corporations, innovative scaleups, research hubs, and government agencies.
Beyond the extensive expo floors, WMF 2027 offers an educational framework featuring over 1,000 global speakers across dozens of specialized stages. The main stage and technical auditoriums host pitch competitions, vision talks, policy roundtables, and live performances. The event acts as a dynamic nexus where business networking, high-level learning, and cultural entertainment blend seamlessly to define the digital future.
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Event Highlights
- AI District and Exhibition: Discover hundreds of international companies presenting advanced artificial intelligence tools, robotics, physical AI, and software solutions.
- World Startup Fest: Participate in one of Europe’s premier startup competitions, featuring pitch battles, investor speed-dating, and venture capital networking.
- Multi-Stage Training Program: Access dozens of specialized stages covering digital strategy, search engine optimization, coding, cybersecurity, GovTech, and fintech.
- Live Shows and Entertainment: Experience music concerts, live performances, eSports competitions, and networking events integrated directly into the festival grounds.
Why Attend
Attending WMF – We Make Future 2027 provides technology professionals, entrepreneurs, and digital marketers with essential insights into emerging trends and market opportunities. It allows delegates to inspect breakthrough artificial intelligence models, discover practical digital automation tools, and evaluate competitive solutions from top tech leaders. Participants gain practical skills and strategic foresight needed to steer their organizations through complex digital markets.
This event is ideal for software engineers, digital marketing specialists, startup founders, venture capitalists, corporate innovation heads, researchers, and public administration officials. By attending, participants expand their professional networks, establish B2B partnerships, gain access to potential investors, and help shape global conversations on ethical technology and governance.
Date & Duration
- Event Date: 10 June to 12 June 2027
- Event Duration: 3 days
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How Tickets Are Sold: Passes can be bought online in advance via the official event website or obtained at venue registration counters during show days.
- Admission Type: Registration options cater to both general tech enthusiasts and trade delegates, offering visitor passes, mainstage badges, or comprehensive full-access tickets.
- Ticket Pricing: Ticket prices range from $95 USD for presale visitor passes up to $700 USD for full-access multi-day delegate badges.
- Special Seating Options: Seating for main stage keynote talks, technical auditoriums, and startup pitch arenas is arranged on a first-come, first-served basis inside dedicated halls.
- VIP Options: Premium tickets offer priority fast-track venue entry, access to exclusive business lounges, reserved seating at main stage keynotes, and invitations to private networking receptions.
Venue / Location
- City and Country: Bologna, Italy
- Venue Name: BolognaFiere
- Google Maps Address: Viale della Fiera, 20, 40128 Bologna BO, Italy
Worried about accommodation? Hotels near this event sell out quickly, and prices tend to rise fast. Check out these accommodation options:
Contact Information
- Email: info@wemakefuture.it
- Phone Number: +39 051 095 1294
- Official Website: https://en.wemakefuture.it
Accommodation Options
Bologna provides a broad selection of lodging choices suitable for event delegates, ranging from historic hotels in the city center to functional business accommodations near the venue. Staying in the central district allows visitors to experience Bologna’s historic monuments, lively arcades, and famous food scene, all while maintaining easy public transit routes directly to the exhibition center.
For maximum convenience during busy event days, guests can book hotels located in the San Donato and Fiera districts situated just walking distance from the BolognaFiere entrance gates. Reserving hotel rooms several months in advance is strongly recommended due to high regional hotel occupancy during major international events.
Getting There
- Nearest Airport: Bologna Guglielmo Marconi Airport, situated approximately 10 kilometers from the fairgrounds.
- Nearest Train/Metro Station: Bologna Centrale Railway Station, connected directly via public bus services and short taxi rides.
- Bus Routes or Public Transport Options: Local TPER public transit bus lines 28, 35, and 38 drop passengers directly outside the main exhibition gates.
- Parking Availability: Multiple multi-level outdoor and indoor parking facilities are located directly adjacent to the venue entrances.
- Directions by Car: Accessible directly via the A14 motorway exit Bologna Fiera, as well as city ring road outputs 7 and 8.
Dining Recommendations
Breakfast Recommendations:
- Caffe Terzi: (Savor specialty coffee blends and delicate Italian breakfast pastries inside a classic central setting.)
- Gamberini Pasticceria: (Enjoy artisanal baked goods, fresh croissants, and gourmet cappuccinos in a historic cafe environment.)
- Pasticceria Regina: (Taste local morning pastries and expert espresso preparations in a welcoming neighborhood spot.)
Lunch Recommendations:
- BolognaFiere Food Courts: (Convenient on-site self-service dining spaces offering fresh pasta courses, artisan sandwiches, and salads.)
- Trattoria di Via Serra: (Warm local dining establishment serving traditional regional pasta and seasonal lunch plates near the venue.)
- Osteria dell’Orsa: (Rustic dining venue serving handmade egg pasta, local meats, and fresh daily specials.)
Dinner Recommendations:
- Ristorante Diana: (An elegant dinner location known for historic service, traditional Emilian meats, and curated local wines.)
- Trattoria di Via San Felice: (Welcoming restaurant specializing in classic local pasta, braised dishes, and regional wines.)
- Osteria Bartolini: (Refined dining space offering fresh regional seafood preparations and homemade desserts.)
Local Specialties to Try:
- Tagliatelle al Ragu: (Fresh egg pasta ribbons tossed in a rich, slow-simmered meat sauce prepared according to local tradition.)
- Tortellini in Brodo: (Delicate hand-folded pasta parcels filled with seasoned meat and served in a warm capon broth.)
- Mortadella di Bologna: (Thinly sliced cured pork specialty featuring subtle aromatic spices and a clean, rich flavor.)
What is this event?
WMF – We Make Future 2027 is an international trade exhibition and festival focused on artificial intelligence, technology, and digital innovation. It showcases software tools, robotics, space technology, cybersecurity platforms, and digital marketing strategies.
The event acts as a major global meeting place where tech executives and startup founders connect with investors and researchers. It bridges technical skill-building with visionary conversations regarding digital governance and societal growth.
Why is it popular?
The fair is popular because it gathers thousands of international tech leaders, creators, entrepreneurs, and digital operators under one roof. Its unique format—combining multi-stage training sessions, B2B expo areas, startup pitch battles, and live entertainment—creates a vibrant atmosphere.
Additionally, the festival provides invaluable educational and business opportunities through its expert-led stages, matchmaking app, and open networking zones. Participants build vital international contacts, secure investment funding, and gain direct insight into emerging tech developments.
Tips before you go
- Register Early: Secure your visitor or delegate registration online well in advance to take advantage of early rates and bypass venue queues.
- Download the App: Install the official event mobile app to map out session schedules, locate exhibition stands, and arrange B2B meetings.
- Wear Comfortable Shoes: Prepare for extensive walking across multiple large exhibition pavilions and outdoor networking areas.
- Plan Your Travel: Arrange transit connections or buy public bus passes prior to arrival for smooth daily transfers to the fairgrounds.
- Carry Business Cards: Bring plenty of physical or digital business contact cards to share with international delegates during networking sessions.
Tips for First-Time Visitors
- Study the Stage Schedule: Review the stage agenda before arriving, as dozens of presentations happen simultaneously across different thematic zones.
- Schedule Meetings Early: Connect with target companies and investors via the networking app weeks prior to the show to lock in B2B appointments.
- Pace Your Schedule: Divide your time logically across the three days to balance browsing exhibition stands, attending talks, and viewing live stage shows.
- Utilize On-Site Amenities: Take advantage of cloakrooms, business support counters, and quiet lounge zones positioned around the main halls.
- Explore Beyond the Venue: Take advantage of evening hours to experience Bologna’s historic center, famous cuisine, and regional cultural landmarks.
- Keep Digital Copies: Maintain digital files of your event badge, hotel bookings, and transit passes stored on your mobile device for quick access.
Attendee Experiences
- Incredible innovation festival offering an unbeatable mix of advanced AI talks, technological showcases, and vibrant networking.
- The startup pitch competition and B2B matchmaking sessions provided amazing direct contacts with top international investors.
- Accessing the fairgrounds from the central station was fast and simple using local public bus connections.
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FAQ's
What are the general daily operating hours for WMF 2027?
The exhibition pavilions and educational stages generally open to visitors at 9:00 AM and remain active until 6:30 PM across event days. Evening entertainment, concerts, and social networking sessions continue past general exhibition hours on dedicated festival stages. Detailed daily timetables for specific stages and keynotes are published on the official web portal.
Is WMF 2027 open to the general public or only trade professionals?
WMF 2027 is an inclusive event open to trade professionals, business delegates, startup founders, students, and general tech enthusiasts. While core exhibition districts and B2B zones target business operators, visitor pass options allow general access to discover technological trends. Registration can be completed online via the event portal prior to attending.
How do delegates reach BolognaFiere from the city center?
The BolognaFiere venue is easily accessible from central Bologna using public TPER bus routes 28, 35, and 38. Visitors arriving at Bologna Centrale train station can board direct local buses or take a quick taxi ride to the entrance gates. Driving routes are also accessible via the main city ring road and nearby motorway exits.
Are luggage storage options provided at the fairgrounds?
Yes, BolognaFiere provides dedicated cloakroom facilities and secure bag check points near the primary entrance gates. Visitors arriving directly from transit hubs or airports can safely store their luggage for a standard service charge. This service enables attendees to explore display halls and conference auditoriums comfortably without extra personal items.
Can attendees organize business meetings with exhibitors in advance?
Yes, event organizers provide an official digital networking application accessible via the event website and mobile app. Registered delegates can browse attendee profiles, send direct meeting requests, and manage their calendar before arriving on-site. Using this tool helps visitors maximize their time and secure productive business discussions during the show.
