World Travel Market London 2026 (WTM London 2026), London, United Kingdom
Overview
World Travel Market London 2026 stands as the most influential global event for the travel and tourism industry, bringing together tens of thousands of professionals to the ExCeL London exhibition center. As the home of the world’s travel trade, this three-day summit serves as a powerful platform for connection, collaboration, and systemic change. It provides a unique meeting place where international leisure travel stakeholders, from government ministers to tech entrepreneurs, gather to inspire new ideas, educate the workforce, and create significant commercial opportunities that drive the global economy forward.
The 2026 edition will place a heavy emphasis on “Travelpower,” exploring how the industry can harness technology and sustainable practices to build a more resilient future. The event is meticulously structured to facilitate over $7 billion in business deals through its sophisticated networking systems and specialized zones. Beyond the vast exhibition floor, the WTM London Convention offers a comprehensive program of seminars and masterclasses, providing practitioners with real-world strategies to tackle pressing challenges such as decarbonization, digital transformation, and shifting consumer travel patterns.
Event Highlights
- WTM Ministerial Programme: In partnership with UN Tourism, this event hosts the world’s largest annual gathering of tourism ministers to discuss high-level policy, strategy, and international investment.
- WTM TrendFest and Masterclasses: An interactive zone featuring cultural showcases, wellness trends, and practitioner-led workshops designed for decision-makers to solve real-world industry challenges.
- WTM ConnectMe Platform: A sophisticated digital matchmaking tool that enables participants to schedule and manage up to 30 meetings with exhibitors and buyers prior to the event.
- Global Sustainability Spotlight: A dedicated series of sessions and exhibitions focused on the industry’s commitment to achieving Net Zero by 2040 and implementing responsible tourism practices.
Why Attend
Attending WTM London 2026 is essential for any professional looking to secure a foothold in the global travel market. It is the premier venue for sourcing new products from over 5,000 exhibiting companies and for finalizing international contracts with senior leaders who have direct purchasing power. Whether you are a tour operator, a technology provider, or a destination marketing organization, the fair provides the visibility needed to present your brand to an audience of over 45,000 travel enthusiasts and industry experts from 180 countries.
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- On-site concierge support to help you navigate venues and schedules.
- Custom itineraries and experience packages combining multiple events, tours, and activities.
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The event is specifically tailored for travel buyers, media representatives, and industry students who want to stay ahead of emerging market trends. Media professionals benefit from the International Media Centre for exclusive interviews, while students can access the “Career in Travel” programme for expert advice from potential employers. For businesses, the opportunity to benchmark services against global competitors and engage with a new generation of buyers makes WTM London the most efficient professional platform to optimize travel services and foster long-term growth.
Date & Duration
- Event Dates: November 3 to November 5, 2026.
- Event Duration: Three intensive days of business networking, exhibition, and high-level conferences.
Venue / Location
- City and Country: London, United Kingdom.
- Venue: ExCeL London.
- Google Maps Address: Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom.
Ticket Information
- How Tickets Are Sold: Tickets are available exclusively through the official WTM London online registration portal; early registration is highly recommended.
- Admission Type: Trade-only professional admission; visitors can choose between standard Trade badges and upgraded Trade Plus options.
- Ticket Pricing: Basic trade registration is often free if completed early, while Trade Plus upgrades are approximately $125.
- Ticket Pricing Range: Minimum price is $0 (Early-bird trade) and maximum for premium/late access is approximately $150.
- Special Seating or VIP Options: The WTM Buyers Circle and Ministerial lounges offer exclusive networking areas, fast-track entry, and private meeting spaces for qualified senior delegates.
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Contact Information
- Email: wtm.support@rxglobal.com
- Phone: +44 (0)20 8271 2171
- Website: www.wtm.com/london/en-gb.html
- Social Media:
- https://twitter.com/WTM_London?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- https://www.facebook.com/wtmlondon/
- https://www.instagram.com/wtmlondon/?hl=en
- https://www.linkedin.com/showcase/wtm-london
- https://www.youtube.com/user/Worldtravelmarket
Getting There
- Nearest Airports: London City Airport (LCY) is 1.5 km from the venue (~5 minutes by taxi/DLR); Heathrow (LHR) is 35 km away (~50 minutes via the Elizabeth Line).
- Public Transport: The Elizabeth Line provides a direct connection from central London to Custom House station; DLR trains serve Prince Regent station (East Entrance) for approximately $4-6.
- Taxi/Rideshare: Taxis from central London cost approximately $45-70; ride-hailing apps like Uber and Bolt have a dedicated pick-up point at the west end of the venue.
- Parking: The venue offers 2,000 spaces in the Orange Car Park; daily parking rates are approximately $32/day and should be pre-booked online.
- Other Access: The IFS Cloud Cable Car offers a scenic route from North Greenwich (O2) to the venue, with a 50% discount for WTM attendees (~$4 with discount).
Accommodation Options
- Luxury Hotels: Sunborn London Yacht Hotel (4-star, 0.1 km, unique floating luxury, $280-450/night); InterContinental London – The O2 (5-star, 2.2 km, premium spa and views, $350-580/night).
- Mid-Range Options: Novotel London ExCeL (4-star, 0.1 km, right next to the entrance, $220-350/night); Aloft London ExCeL (4-star, 0.3 km, modern and tech-focused, $190-310/night).
- Budget Stays: Ibis London ExCeL Docklands (3-star, 0.2 km, simple and efficient, $130-210/night); Travelodge London Docklands (2-star, 2 km, basic and reliable, $90-150/night).
Reviews
- The Elizabeth Line has made getting to ExCeL so much faster and more convenient than in previous years.
- WTM is the only place where I can meet my partners from five different continents in a single afternoon.
- The TrendFest area was a highlight this year; it really brought the future of travel to life with interactive displays.
Maps
Contact
- Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom
- +44 (0)20 8271 2171
- wtm.support@rxglobal.com
- https://www.wtm.com/london/en-gb.html#/
- https://www.facebook.com/wtmlondon/
- https://www.instagram.com/wtmlondon/?hl=en
- https://twitter.com/WTM_London?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Video
FAQ's
Can I attend WTM London if I am not currently working in the travel industry?
WTM London is a professional B2B trade event, and all visitors are required to provide proof of their involvement in the travel and tourism industry during registration. This ensures that the environment remains focused on business networking, contract negotiations, and professional development. Students enrolled in tourism-related university programs may attend through the specific "Career in Travel" registration category.
What is included in the Trade Plus ticket upgrade?
The Trade Plus upgrade provides enhanced networking features, including access to the WTM Connect Me platform for scheduling up to 30 meetings with exhibitors. It also grants entry to dedicated meeting rooms, a printable personalized schedule, and support from a dedicated concierge team. This is an ideal option for delegates who want to maximize their time on-site and ensure they meet specific business targets.
Is there a specific dress code for the exhibition and the evening events?
The dress code for WTM London is business attire, reflecting the professional nature of the world’s leading travel trade show. While comfortable shoes are strongly recommended due to the vast size of the ExCeL halls, attendees are expected to maintain a professional appearance. Evening networking events and stand parties may have a slightly more relaxed atmosphere, but business casual is still the standard.
How do I receive my badge once I have registered online?
After completing your online registration, you will receive a confirmation email with a digital bar code or QR code. You can either print your badge at home to save time or scan your digital code at the self-service kiosks located at the venue entrances. Lanyards and badge holders are provided at the entrance, and you must wear your badge at all times while inside the venue for security purposes.
Are there facilities for international visitors to store luggage at the venue?
ExCeL London provides secure cloakroom facilities near both the West and East entrances where visitors can store coats and luggage for a small fee. This service is highly recommended for those arriving directly from the airport or departing immediately after the show concludes. Please note that for security reasons, all bags are subject to search, and it is advised to arrive early if you need to drop off large items.
