Social Media Week (European editions): Amsterdam, Netherlands 2026

Overview

Social Media Week Europe is a flagship edition of the global Social Media Week series, uniting over 2,000 marketers, creators, influencers, and tech innovators in Amsterdam to explore the intersection of social platforms, digital culture, and business strategy. Organized by Adweek, this multi-day event delves into emerging trends like AI-generated content, platform fragmentation, influencer economics, and ethical social marketing, through keynotes, panels, and hands-on workshops that empower attendees to navigate the evolving social landscape. The 2026 edition builds on the series’ legacy, fostering connections among professionals from brands, agencies, and startups across Europe.

Held in Amsterdam’s vibrant creative ecosystem, the event emphasizes practical takeaways for leveraging social media as a supertool for visibility, relationships, and ROI, with past highlights including discussions on authenticity amid deepfakes. It promotes inclusivity through diverse programming and community-driven sessions, while aligning with Adweek’s commitment to forward-thinking content. Official site: https://socialmediaweek.org for agendas and updates.

Event Highlights

• Bullet or short paragraph of the main attractions: The series captivates with dynamic keynotes unpacking AI’s role in social creativity, interactive panels on influencer-brand partnerships, and evening networking mixers that blend professional insights with Amsterdam’s cultural flair, drawing 2,000+ attendees for transformative connections.
• Main activities or performances:
  • Keynote addresses and fireside chats on trends like short-form video dominance and social commerce evolution.
  • Workshops and breakout sessions on tools for content creation, analytics, and crisis management in social media.
  • Exhibitor activations showcasing platforms and tech demos for real-time strategy testing.
  • Awards ceremonies recognizing innovative campaigns, with live pitches and winner spotlights.
• Special traditions or features:
  • Annual “Social Mashup” evenings featuring surprise performances and casual debates to spark organic collaborations.
  • Commitment to diversity with sessions on inclusive representation and accessibility in digital spaces.
  • Hybrid format blending in-person energy with virtual access for pan-European participation.
  • Curated “Creator Spotlights” highlighting underrepresented voices in social innovation.
• Unique attractions for visitors:
  • Amsterdam’s canal-side venue for immersive experiences, including social media scavenger hunts through the city.
  • Exclusive access to Adweek research reports and beta tools from sponsors like Meta and TikTok.
  • Post-event Slack channels and on-demand videos for sustained community engagement.
  • Free perks like app-based networking matches and sustainable swag from eco-conscious partners.

Why Attend

Social Media Week Europe positions you at the epicenter of digital transformation, equipping marketers and creators with strategies to harness AI and fragmented platforms for authentic engagement and business growth in 2026’s crowded feeds. With 2,000+ peers from diverse sectors, you’ll gain actionable insights from experts on everything from viral mechanics to ethical advertising, fostering partnerships that amplify your brand’s voice amid rising challenges like misinformation.

More than sessions, it’s a catalyst for innovation: past editions have sparked viral campaigns and influencer deals, all in Amsterdam’s inspiring, bike-friendly vibe. The event’s focus on inclusivity and sustainability ensures meaningful connections, leaving you not just informed, but also empowered to lead social strategies that drive loyalty and revenue in Europe’s dynamic market.

Date & Duration

• Dates: May 12 – 14, 2026
• Duration: 3 days

Venue / Location

• City and main venue: Amsterdam, DeLaMar Theater.
• Notable areas: Main auditorium for keynotes; breakout rooms for workshops; foyer for networking and activations.
• Additional venues: Potential off-site events along Amsterdam’s cultural districts for themed tours.
• Google Maps address: Marnixstraat 402, 1017 PL Amsterdam, Netherlands.

Ticket Information

• How tickets are sold: Online via the Adweek event portal; early bird and group packages available.
• Whether admission is free or paid: Paid for full access; limited free sessions for select partners.
• Ticket pricing in USD only: Standard passes from $500 USD.
• Minimum and maximum tickets pricing: $500 USD minimum (early bird); up to $1,000 USD maximum for premium with VIP perks.
• Any special seating or VIP options: Reserved front-row for speakers; VIP includes exclusive lounges and after-parties.
• Booking details: Sales open early 2026; non-transferable; includes app access and select meals.
• Additional info: Discounts for students and non-profits; official site: https://socialmediaweek.org/europe/.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: info@socialmediaweek.org (general inquiries).
• Phone: +1 212-967-0091 (Adweek main line, English available).
• Website: https://socialmediaweek.org (official site for events).
• Social Media: @SocialMediaWeek (Instagram, X/Twitter, Facebook, LinkedIn).
• Key Staff: Not specified; contact via info for team details.
• Press/Volunteers: Press via site; volunteer applications TBD for 2026.
• Note: Response time ~24–48 hours. Multilingual support available.

Getting There

• Nearest airports: Amsterdam Schiphol Airport (AMS, 8 miles/20 min drive).
• Public transport: Train from AMS to Amsterdam Centraal (15 min), then tram 1/2 to Marnixstraat (5 min).
• Parking: Limited nearby; public garages like Q-Park Jordaan (€20–30/day); bike-friendly.
• Other access: Uber/taxis (~€25 from AMS); walking from Leidseplein district.

Accommodation Options

• Budget options: Flying Pig Downtown ($80–$120/night, 0.5 miles away).
• Mid-range: Hotel Estheréa ($150–$220/night, canal charm, 0.3 miles).
• Luxury: Pulitzer Amsterdam ($300–$500/night, historic luxury).
• University housing: N/A; nearby hostels like ClinkNOORD ($70–$110/night).
• Other: Airbnb in Jordaan ($120–$180/night); book early for May.

Reviews

• “SMW Europe’s AI panels and creator spotlights were spot-on—sparked our TikTok strategy overhaul.”
• “Amsterdam’s vibe amplified the networking; left with 20+ leads and fresh social insights.”
• “Inclusive sessions and evening mashups made it a highlight—must for digital innovators.”