MarTech Summits: Amsterdam, Netherlands 2026

Overview

The MarTech Summit Amsterdam 2026, organized by BEETc, is an exclusive one-day English-language event on June 16, 2026, convening over 150 senior marketing and technology leaders from across EMEA to dissect the evolving intersection of marketing technology, data, and customer experience in a post-AI world. With 85% of attendees in C-level, VP, and director roles, the summit emphasizes practical strategies for next-gen CX engagement, emerging tech innovations, and digital transformation, drawing on Amsterdam’s dynamic tech ecosystem to foster high-impact discussions amid Europe’s stringent data privacy landscape. Curated for an 80:20 end-user to vendor ratio, it promises unfiltered insights through diverse formats, enabling participants to benchmark against peers from industries like FMCG, retail, fintech, and healthcare while exploring tools that streamline MarTech stacks and amplify ROI.

Attendees will delve into pivotal themes such as AI/ML integration, first-party data activation, composable MarTech architectures, and sustainable marketing practices, building on the success of prior editions that garnered rave reviews for their intimate, conversation-driven format. Held in a yet-to-be-confirmed venue blending Dutch innovation with modern facilities, the summit includes interactive roundtables, fireside chats, and networking receptions, positioning Amsterdam as a gateway for EMEA leaders to navigate global trends with local relevance and drive customer-centric growth in an era of regulatory flux and tech acceleration.

Event Highlights

• Main Attractions: Keynote presentations on AI-driven customer journeys and data privacy tools, featuring case studies from Unilever and Heineken on leveraging unified customer profiles for hyper-personalized experiences and revenue uplift.
• Main Activities or Performances: Fireside chats with Booking.com and Adyen executives on digital transformation hurdles, panel discussions dissecting regional MarTech nuances, and interactive workshops on marketing automation and attribution modeling.
• Special Traditions or Features: Signature roundtables like “Taming the MarTech Monster,” echoing past events’ focus on deep-dive topics, plus an evening drinks reception to facilitate deal-making and idea exchange among senior peers.
• Unique Attractions for Visitors: Exclusive access to an on-demand content library post-event via BEETc On-Screen, pop-up networking lounges inspired by Amsterdam’s canal-side vibe, and tailored side sessions on voice search and metaverse applications for B2B/B2C.

Why Attend

The MarTech Summit Amsterdam 2026 stands out as a beacon for senior leaders grappling with MarTech overload, offering razor-sharp insights into AI ethics, composable stacks, and privacy-compliant personalization that can slash operational silos and skyrocket engagement metrics in Europe’s competitive markets. In a landscape where 70% of CMOs cite tech integration as their top challenge, this intimate gathering—capped at 150 attendees—delivers bespoke networking with decision-makers from PepsiCo, Shell, and Philips, empowering you to forge alliances, pilot emerging tools, and craft strategies that turn data deluges into decisive advantages, all while earning CPD credits in a setting that prioritizes substance over spectacle.

More than sessions, the summit ignites inspiration through real-world triumphs shared by trailblazers like Amazon’s EU CMO, underscoring how human-centered tech fosters loyalty and innovation amid GDPR pressures. Whether optimizing your CDP for first-party data or scaling sustainable campaigns, you’ll emerge with a fortified network, actionable blueprints, and the foresight to lead your organization through the next wave of digital disruption, ensuring marketing doesn’t just adapt—it anticipates and excels.

Date & Duration

• Dates: June 16, 2026
• Duration: 1 day

Venue / Location

• City and Main Venue: Held in Amsterdam, Netherlands, at a venue to be confirmed (TBC), selected for its modern facilities and central location ideal for high-level MarTech gatherings; past editions utilized stylish spots like Hotel Casa Amsterdam.
• Notable Areas Within the Venue: Anticipated features include a main auditorium for keynotes, breakout rooms for roundtables and fireside chats, dedicated networking zones, and an evening reception area to enhance peer interactions.
• Google Maps Address: Venue TBC; monitor themartechsummit.com/amsterdam for updates (general Amsterdam center: Dam Square, Amsterdam 1012 NP, Netherlands, Latitude: 52.3731, Longitude: 4.8922).

Ticket Information

• How Tickets Are Sold: Online registration via themartechsummit.com/amsterdam for brand/end-users; complimentary passes available for qualified senior professionals, with limited sponsored options; group rates for 3+ passes via email inquiry.
• Admission Type: Paid for general access, but complimentary for eligible end-users (CMOs, directors in marketing/tech); no installments, full payment via card required.
• Ticket Pricing in USD: Presale at 60% off standard rates, starting from approximately $395 USD (early bird equivalent); regular pricing around $995 USD, with upgrades for VIP elements (based on 1 EUR ≈ 1.10 USD).
• Special Seating or VIP Options: VIP passes include priority roundtable access, speaker meet-and-greets, and exclusive content downloads; standard passes cover full agenda and basic networking.
• Ticket Price Range: $395 – $995 USD.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: hello@themartechsummit.com (general inquiries); marketing@themartechsummit.com (delegate registration); sponsor@themartechsummit.com (sponsorship); cng@themartechsummit.com (registration support); lduan@themartechsummit.com (speaking opportunities); mlin@themartechsummit.com (group payments).
• Phone: Not specified; email for direct inquiries with response within 24-48 hours.
• Website: https://themartechsummit.com/amsterdam (event page); https://themartechsummit.com (main site).
• Social Media: @TheMarTechSummit (LinkedIn), @TheMarTechSummit (Instagram), @TheMarTechSummit (Facebook), @TheMarTechSummit (X/Twitter), The MarTech Summit (YouTube), The MarTech Summit (Slack community).
• Key Staff: Lin Duan (Speaking and Sponsorship Lead); Christina NG (Registration Coordinator); Matthew Lin (Group and Payment Specialist).
• Press/Volunteers: press@themartechsummit.com (press inquiries); volunteer opportunities via hello@themartechsummit.com (TBD for 2026).
• Support Note: Response time ~24–48 hours. English support available; passes transferable within organizations.

Getting There

• Nearest Airports: Amsterdam Schiphol (AMS), 10 km from city center (~20 minutes by train); Eindhoven (EIN), 120 km (~1.5 hours by train/car); Rotterdam (RTM), 70 km (~45 minutes by train).
• Public Transport: NS train from Schiphol to Amsterdam Centraal (15 minutes, ~$6); trams and buses via GVB network from central stations to venue area (fares ~$3-5); bike-sharing (OV-fiets) stations airport-wide.
• Taxi/Rideshare: Taxis from AMS ~$40-50 (use apps like Bolt or Uber); official Schiphol taxi rank for fixed rates.
• Parking: Venue TBC, but central Amsterdam garages like Q-Park Nieuwendijk (~$40/day, pre-book); limited street parking, favor public transport.
• Other Access: Canal cruises from Centraal station for scenic entry (~$20, 30 minutes); walking-friendly city center with EV charging points.

Accommodation Options

• Luxury Hotels: Conservatorium Hotel (5-star, 1 km from center, historic charm with spa, ~$400-600/night); Pulitzer Amsterdam (5-star, canal views and Michelin dining, ~$350-550/night).
• Mid-Range Options: NH Collection Amsterdam Barbizon Palace (4-star, central with breakfast, ~$200-350/night); Hotel Estheréa (4-star, boutique on canals, ~$180-300/night).
• Budget Stays: Ibis Amsterdam Centre (3-star, basic comfort near stations, ~$100-150/night); Stayokay Amsterdam Vondelpark (hostel/hotel hybrid, ~$80-120/night).
• Booking Tips: Partner hotels via event site for discounted rates; use Booking.com for flexibility; book early for June high season.
• Proximity Note: All options within 2 km of anticipated venue zones, with easy tram access to explore Amsterdam’s MarTech hotspots like the Zuidas district.

Reviews

• “Intimate yet powerhouse event—real cases from Unilever and Heineken sparked immediate stack optimizations for our team!” – Michelle Goderie, CMO, Amazon.
• “The roundtables were gold; connected with Philips and Adyen peers on AI privacy, transforming our EMEA strategy.”
• “Beyond theory—practical MarTech insights in Amsterdam’s vibe; left with actionable CDP blueprints and new alliances.”