MEDIENTAGE MÜNCHEN (The 40th anniversary event) Munich, Germany 2026
Overview
MEDIENTAGE MÜNCHEN is one of Europe’s most significant and influential conferences for the media and communications industry, and the 2026 event will mark its historic 40th anniversary. This three-day congress brings together over 5,000 international participants, including top-tier CEOs, political leaders, and media innovators, to discuss the comprehensive transformation of the media landscape. The summit covers the entire spectrum of the industry, from television, streaming, and audio to journalism, digital publishing, advertising, and cutting-edge technologies like Artificial Intelligence (AI) and Extended Reality (XR).
The 40th-anniversary celebration is expected to provide a forward-looking perspective on the future challenges and opportunities facing content creators and distributors amidst rapid technological, political, and societal upheaval. With a massive program featuring over 100 sessions, keynotes, and masterclasses across multiple stages, the event serves as a crucial platform for debate on topics like geopolitical crises affecting media, the impact of Generative AI, media policy and regulation, and the drive toward greater diversity, equity, and inclusion in the sector.
Event Highlights
- The 40th Anniversary Media Summit: A dedicated high-level opening event bringing together the most prominent figures in European media policy, broadcasting, and technology to discuss the path forward for the next decade.
- Artificial Intelligence (AI) and Digital Transformation: Extensive focus on the practical integration of AI across media workflows, from content creation and personalization to advertising technology and business restructuring.
- TV, Streaming, and Content Economy: Deep dive into evolving viewership habits, the battle for platform dominance, new monetization strategies, and the future of film and series production in a fragmented market.
- Media Policy, Regulation, and Democracy: Critical debates on political influence, the fight against misinformation, the role of media in maintaining democratic values, and new European regulations such as the Digital Markets Act and the EU AI Act.
Why Attend
Attending the 40th MEDIENTAGE MÜNCHEN offers unparalleled access to the key decision-makers who are steering the European media industry. It is the premier venue for benchmarking your organization’s strategy against the continent’s leaders and gaining clear, actionable intelligence on the critical trends that will define success in the coming years. The extensive Expo component allows for direct engagement with technology providers, startups, and media partners, essential for sourcing new tools and forging strategic alliances.
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For professionals in leadership, editorial, technology, or marketing, this event provides the comprehensive overview required to understand how various industry segments are converging and disrupting traditional business models. Beyond the core conference, the numerous side events, including the Expo Party and the “Night of the Media,” offer an invaluable, yet relaxed, atmosphere for high-level networking and creating lasting professional relationships across the German and international media communities.
Date & Duration
- Date: Wednesday, October 21 – Friday, October 23, 2026
- Duration: Three Full Days (Conference and Expo)
Venue / Location
- City and Country: Munich, Germany
- Venue: to be announced
Ticket Information
- How Tickets Are Sold: Online via the official event website.
- Admission Type: Full Conference Pass (3 Days), Day Pass, and free access to the “MEDIA FOR YOU” careers fair.
- Ticket Pricing: Based on typical 3-day conference pricing for this event:
- Minimum Ticket Price Range: Single Day Pass or Early Bird starts at approximately $472 (e.g., €400 converted)
- Maximum Ticket Price Range: Full 3-Day Conference Pass (Standard Price) is approximately $1,180 – $1,416 (e.g., €1,000 – €1,200 converted)
- Special Seating or VIP Options: The Conference Pass often includes access to the Expo Party. A separate, ticketed event, the Night of the Media, is a major VIP networking highlight for which tickets must be purchased separately.
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Contact Information
- Email: info@medientage.de
- Phone: +49 89 6899 923-0 (Medien.Bayern GmbH)
- Website: medientage.de/en/
- Social Media:
- https://www.facebook.com/medientage.muenchen
- https://twitter.com/medientage_mtm
- https://www.youtube.com/c/MEDIENTAGEM%C3%9CNCHENvideos
- https://www.instagram.com/medientage_mtm
- https://www.linkedin.com/company/medientage-muenchen/
Getting There
- Nearest Airports: Munich Airport (MUC), 38 km from the city center (~40 minutes by S-Bahn or Taxi).
- Public Transport: S-Bahn/Underground access to Ostbahnhof (East Station) which is adjacent to the Werksviertel. Take the S-Bahn lines from the airport directly to Ostbahnhof.
- Taxi/Rideshare: Taxis from MUC typically cost between $95 – $120; app-based rideshare services like Uber and Free Now operate in Munich.
- Parking: Parking is available at nearby facilities like PARK ONE Tiefgarage Plaza (at the House of Communication/Werksviertel); daily rates are around $35/day. Public transport is strongly encouraged.
- Other Access: The venue is well-connected to Munich’s tram and bus network, making it easily accessible from any central location.
Accommodation Options
- Luxury Hotels: Hotel Mandarin Oriental, Munich (5-star, 3 km, renowned for its service and views, approximately $650–$950/night); The Charles Hotel (5-star, 4 km, modern elegance, approximately $590–$890/night).
- Mid-Range Options: Hampton by Hilton Munich City East (4-star, 1 km from Ostbahnhof, reliable mid-range option, approximately $180–$295/night); Holiday Inn Munich City Centre (4-star, 0.8 km from Ostbahnhof, high convenience, approximately $170–$280/night).
- Budget Stays: Motel One München-Ostbahnhof (3-star, directly at Ostbahnhof, efficient and modern, approximately $105–$190/night); Wombat’s City Hostel Munich Hauptbahnhof (Hostel option near the main station, good budget base).
Reviews
- “The MTM is the only place in Europe to get a complete picture of where media policy and market trends are heading.”
- “Outstanding networking and the Expo area was filled with genuinely innovative tech companies ready to partner.”
- “The 40th anniversary set a high bar, with speakers offering real political and commercial clarity on the future of AI in media.”
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FAQ's
What does the 40th anniversary celebration entail?
The 40th anniversary of MEDIENTAGE MÜNCHEN will feature an especially high-profile program, bringing in more prominent international keynotes and policy leaders than usual. It often includes retrospective events, special gala dinners like the "Night of the Media," and a strong focus on setting the agenda for the next forty years of media, making it a pivotal event in the conference's history.
Is the accompanying Expo free to attend?
While the main three-day conference and its sessions require a paid ticket, the associated Expo often includes free zones or access to the "MEDIA FOR YOU" careers fair, which is primarily aimed at students and young professionals. However, accessing the main partner lounges, exhibitor showrooms, and the evening Expo Party is typically reserved for full conference pass holders.
What specific media industries are covered?
The event offers a remarkably broad and deep coverage, organized into distinct tracks. These tracks include: TV & Streaming, Journalism & Publishing, Audio & Radio/Podcast, Advertising & Marketing, Digital Platforms (Social Media, Games), AI & Technology, Media Policy & Regulation, and Diversity & Sustainability. It is designed to be relevant to anyone working across the media value chain.
What is the "Night of the Media" and how do I attend?
The "Night of the Media" is the premier, high-end networking and award ceremony event associated with MEDIENTAGE MÜNCHEN, often held on one of the conference evenings. It is a separate, exclusive ticketed event and is considered one of the most important social functions on the German media calendar. Tickets are limited and must be purchased well in advance, usually separate from the standard conference pass.
How does the summit address the issue of deepfakes and misinformation?
Recognizing the threat to media integrity, dedicated sessions within the journalism and policy tracks focus on the use of AI for deepfake detection, content provenance, and strategies to build public trust in news. Leading policymakers, journalists, and security experts will discuss both the regulatory mechanisms and the technological tools required to combat the spread of digitally manipulated content.
