Gamesforum London 2026 – London, United Kingdom
Overview
Gamesforum London 2026 stands as the premier executive gathering for the mobile gaming industry in the United Kingdom, specifically designed for those at the intersection of growth and revenue. Set against the backdrop of one of the world’s most influential gaming clusters, the summit brings together over 500 senior professionals to dissect the strategies driving user acquisition and ad monetization. As the industry faces a transitional period defined by new data privacy standards and the rise of autonomous agents, this event provides the clarity and technical depth required to scale games profitably in a volatile market.
The 2026 edition features an expanded multi-track agenda that addresses the unique needs of different gaming segments, from high-frequency hyper-casual titles to deep-engagement RPGs. The sessions are led by over 60 international speakers who represent global powerhouses like Activision Blizzard King, Rovio, and Google. A hallmark of the summit is the “Gamesforum Unfiltered” series, which provides a rare, off-the-record environment where publishers can engage in honest peer discussions about real numbers, failed experiments, and the “golden cohorts” that actually drive long-term sustainability.
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Buy on AmazonHeld at the high-specification 155 Bishopsgate venue in the heart of the City of London, the event transforms a standard conference into a high-density networking hub. The summit utilizes a sophisticated AI-driven matchmaking platform to facilitate hundreds of pre-scheduled 1-on-1 meetings between developers and strategic service providers. By focusing on practical takeaways rather than broad industry hype, Gamesforum London 2026 ensures that every attendee leaves with a reinforced growth stack and a network of verified partners capable of navigating the next decade of mobile innovation.
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Event Highlights
- Unfiltered Ad Monetization Debates: Engage in provocative, closed-door sessions where industry veterans share the raw truth about eCPM trends and ad-flow optimization without the presence of media.
- Genre-Specific UA Strategies: Access tactical workshops that compare retention and monetization benchmarks specifically for casual, hybrid-casual, and midcore titles to pressure-test your current campaigns.
- AI and Creative Innovation Track: Discover how leading studios are integrating generative AI into their creative production pipelines to build and test high-performing ad assets at a fraction of the traditional cost.
- Sovereign Growth and Alternative Stores: Explore the emerging landscape of Direct-to-Consumer (D2C) platforms and third-party app stores as a means to bypass traditional platform fees and increase margin.
Why Attend
Gamesforum London 2026 is the ideal destination for Head of Growth, UA Managers, and Monetization Leads who are responsible for the commercial lifecycle of mobile games. In a market where the “rules of success” are shifting toward data-led creative and platform diversification, this summit provides a neutral ground to learn from the successes and failures of peers. The event is uniquely structured to favor quality interactions over quantity, ensuring that attendees are surrounded by high-level decision-makers rather than a broad consumer audience.
The benefit of attending lies in the actionable insights that can be implemented the very next business day. Participants gain access to exclusive benchmarking data and the “unvarnished truth” regarding the latest ad-tech tools and user acquisition channels. Beyond the stage content, the networking opportunities—ranging from structured matchmaking to informal evening receptions—provide a critical venue for securing funding, scouting for technical talent, and establishing the partnerships necessary to sustain a competitive edge in the global gaming ecosystem.
Date & Duration
- Event Date: September 7 – 8, 2026
- Event Duration: 2 Days
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Ticket Information
- How Tickets Are Sold: Tickets are sold online through the official Gamesforum London portal and the Eventbrite registration system.
- Admission Type: Registration options include Super Early Bird, Early Bird, and Standard Conference passes for individuals and publishers.
- Ticket Pricing: Pricing ranges from a minimum of $115 for super early bird group developer passes to a maximum of $1,050 for late-registration solution provider passes.
- Special Seating Options: Keynote and panel seating is open and non-reserved; however, “Unfiltered” roundtable sessions require early arrival due to strictly limited capacity.
- VIP Options: Premium group packages for teams of four or more include a 30% discount and access to private meeting suites and exclusive executive networking lounges.
Venue / Location
- City and Country: London, United Kingdom
- Venue Name: 155 Bishopsgate (ETC Venues)
- Google Maps Address: 155 Bishopsgate, London EC2M 3TQ, UK
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Contact Information
- Email: support@gamesforum.com
- Phone Number: +44 20 7092 1000
- Official Website: https://www.globalgamesforum.com/london
- Social Media:
- https://twitter.com/gamesforum
- https://www.linkedin.com/company/games-forum-ltd/
- https://www.youtube.com/user/MGForum1
Getting There
- Nearest Airport: London City Airport (LCY) is approximately 7 miles away and can be reached in 25 minutes via the DLR and Underground.
- Nearest Train/Metro Station: Liverpool Street Station (National Rail, Central, Elizabeth, Circle, Hammersmith & City, and Metropolitan lines) is less than a 2-minute walk from the venue.
- Bus Routes or Public Transport Options: The venue is served by major bus routes including the 8, 11, 26, 35, 42, 47, 78, 135, 149, 205, 242, and 344.
- Parking Availability: Secure off-site parking is available at the nearby NCP London Finsbury Square and Minories car parks.
- Directions by Car: Accessible via the A10 or A11 into the City of London; however, the venue is located within the London Congestion Charge and ULEZ zones.
What is this event?
Gamesforum London is a specialized business-to-business conference dedicated to the growth, marketing, and monetization of mobile games. It brings together senior leaders to focus on the technical mechanics of scaling games and maximizing long-term player value.
The summit combines high-level keynotes with deep-dive technical workshops and a dedicated networking area for ad-tech and service providers. It is designed to be a “no-fluff” environment where professionals can solve real-world operational challenges.
Why is it popular?
The event is popular because it gathers the highest density of UA and monetization experts in the UK, fostering an environment of peer-to-peer benchmarking and transparency. It is famous for its “Unfiltered” sessions where the industry’s most successful publishers speak openly about their failures.
Its popularity is also due to its central location in the City of London, making it highly accessible for both local developers and international visitors. The event’s boutique scale ensures that every attendee has a high-quality networking experience without the chaos of massive trade shows.
Attendee Experiences
- The venue at 155 Bishopsgate was incredibly professional and the networking app made it easy to book meetings with top-tier VCs.
- Hearing the honest numbers during the Unfiltered panel gave our team the confidence to pivot our creative strategy for 2027.
- This is hands-down the best event in London for actually meeting the people who are moving the needle in mobile growth.
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FAQ's
Is there a specific focus on the impacts of AI in the 2026 program?
Yes, the 2026 program includes a dedicated "Age of Intelligence" track that examines how AI-led creative automation and predictive LTV modeling are changing the roles of UA managers. Sessions will explore the transition toward agentic systems that can autonomously optimize ad spend across multiple networks while maintaining human stewardship over brand safety.
Are the "Unfiltered" sessions open to everyone or just VIP ticket holders?
The Gamesforum Unfiltered sessions are open to all registered delegates; however, they are governed by a strict "off-the-record" policy and have limited room capacity. To ensure you get a seat in these popular sessions, it is highly recommended to arrive at the designated stage at least ten minutes before the scheduled start time.
Can I attend as an indie developer if I don't have a large UA budget yet?
Indie developers are encouraged to attend as the summit provides critical insights into the "alternative growth" track, which covers organic scaling, ASO, and influencer marketing. While the focus is on scaling, the technical knowledge shared by larger publishers can help smaller teams avoid costly mistakes when they eventually begin their paid acquisition journeys.
How does the 1-on-1 matchmaking system work?
Approximately two weeks before the event, all registered attendees receive access to the Gamesforum networking app where they can browse the delegate list and request meetings. These meetings take place in a dedicated zone at the venue, and the app automatically manages your schedule to ensure your sessions do not conflict with the keynote presentations.
Is catering included in the price of the ticket for both days?
Yes, every conference pass includes full executive catering at 155 Bishopsgate, which consists of morning and afternoon networking breaks with refreshments and a high-quality buffet lunch on both days. The catering area serves as the primary networking hub, allowing you to continue your discussions in a comfortable and professional setting.
