EuroShop 2026 – Düsseldorf, Germany
Overview
EuroShop 2026, the world’s leading trade fair for the global retail industry, returns to Messe Düsseldorf from February 22 to 26, celebrating its 60th anniversary as the ultimate innovation platform and trend barometer. With over 1,800 exhibitors from more than 50 countries, it showcases pioneering solutions across eight dimensions, including shopfitting, store design, visual merchandising, lighting, retail technology, energy management, refrigeration, food service equipment, and expo & event marketing, drawing inspiration from megatrends like digitalization, AI, sustainability, and omnichannel experiences.
This Global Retail Festival attracts over 80,000 trade visitors from 140+ countries, fostering a vibrant community of retailers, innovators, decision-makers, and startups through live demos, expert keynotes, networking hubs, guided tours, and after-work events. In Düsseldorf’s dynamic retail metropolis, attendees gain actionable insights into future-proofing businesses, sourcing new suppliers, and building international partnerships amid evolving consumer demands.
Event Highlights
- Main attractions: Over 1,800 exhibitors, including industry leaders and startups, present cutting-edge products like smart POS systems, AI analytics, sustainable shopfitting, and energy-efficient refrigeration in interactive zones across 18 halls.
- Main activities or performances: High-profile stages host keynotes and panels on digital transformation, omnichannel strategies, and sustainability; special areas feature hands-on innovation tours, awards ceremonies like the Retail Design Award, and live product launches.
- Special traditions or features: Marking 60 years, the event includes anniversary highlights like a “Time Machine” exhibit tracing retail history; co-located with EuroCIS for retail tech, it emphasizes cross-dimensional synergies and community-driven discussions.
- Unique attractions for visitors: Dedicated hubs for startups, visual merchandising demos, and networking lounges; exclusive after-work parties, mobile bars, and store tours in Düsseldorf provide immersive experiences beyond the expo floor.
Why Attend
EuroShop 2026 is indispensable for retail professionals seeking to navigate digital disruption and sustainability challenges, offering direct access to 1,800+ global exhibitors unveiling solutions that enhance in-store experiences, optimize operations, and drive revenue growth. In Düsseldorf’s innovation ecosystem, connect with top management from food, fashion, and tech sectors—81% of past visitors influenced sourcing decisions—while benchmarking against trends like AI personalization and green building tech for competitive edges.
Beyond exhibitions, the festival’s enriching program—keynotes, tours, and networking—builds lasting partnerships and strategic foresight, with 95% of attendees recommending it for its measurable ROI. Whether scouting suppliers or exploring omnichannel visions, EuroShop equips you to transform ideas into actionable business strategies in a collaborative, forward-looking atmosphere.
Date & Duration
Dates: February 22 – 26, 2026
Duration: 5 days
Venue / Location
Main venue: Messe Düsseldorf, Halls 1-18 City: Düsseldorf, Germany Notable areas: Light-flooded foyers with central EuroShop star; multiple entrances like Messe Nord (Gate 1), Messe Ost, and Messe Süd for seamless access to themed zones.
Google Maps address: Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany
Ticket Information
- How tickets are sold: Exclusively online via the official EuroShop ticket store; pre-registration available now for personal data setup, with full sales launching soon.
- Whether admission is free or paid: Paid admission for trade professionals; vouchers and catalogs redeemable online.
- Ticket pricing in USD: Approximately $55 for a single-day ticket (based on prior editions at €50).
- Any special seating or VIP options: No specific VIP seating; premium options like guided tours or conference upgrades available for enhanced access.
- Minimum and maximum tickets pricing: Minimum $55 (single-day) to maximum $220 (5-day pass, estimated at €200 based on historical pricing).
- Multi-day passes and group rates offered; no on-site sales to streamline entry.
Booking with Euro Travelo
Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe.
Contact Euro Travelo today to book your tickets and travel arrangements.
Contact Information
- Email: euroshop@messe-duesseldorf.de (general inquiries); press@messe-duesseldorf.de (media).
- Phone: +49 211 4560 7605 (EuroShop hotline); +49 211 4560 01 (main Messe Düsseldorf line).
- Website: https://www.euroshop-tradefair.com/en/.
- Social Media: @EuroShop (Instagram, Twitter); EuroShop (Facebook, LinkedIn).
- Key Staff: Julian Bolz (Global Events Team); general support via hotline.
- Press/Volunteers: Press releases and contacts via website; volunteer info TBD through email.
- Note: Response time ~24–48 hours. English/German support available.
Getting There
- Nearest airport: Düsseldorf Airport (DUS), 3 km away (few minutes by bus 896 or taxi at fixed €25/~$27 USD rate).
- Public transport: Tram U78/U79 to Messe Ost/Stockumer Kirchstr. or bus 722; eezy app for contactless fares; 24-hour tickets ~€9 (~$10 USD) for groups up to 5; shuttles from Hauptbahnhof (central station).
- Parking: P1/P2 lots via A44 exit 29 (cashless payment); daily ~€20 (~$22 USD); 19 e-charging points across sites; free shuttles to entrances.
- By car: GPS 51.269011, 6.727094; 1 hour from Cologne, 75 min from Dortmund; low-emission zone compliance required.
- Other: Taxi flat rate airport-venue €25; Deutsche Bahn Event Ticket for nationwide rail (~$30–$100 USD); motorbike parking at Stockumer Kirchstr. 61; bicycle racks at all entrances (unguarded).
Accommodation Options
- Official partner: Messe Düsseldorf housing portal for event rates and bookings.
- Nearby hotels: Maritim Hotel Düsseldorf (~$150–250/night, direct shuttle, spa); Radisson Blu Conference Hotel (~$140–220/night, airport views, conference facilities).
- Budget options: Ibis Düsseldorf Messe (~$90–130/night, basic, tram access); B&B Hotel Düsseldorf Airport (~$80–120/night, free parking).
- Luxury/business: Breidenbacher Hof (~$300–450/night, central luxury, Rhine views); Hyatt Regency Düsseldorf (~$200–300/night, Rhine-side, gym).
- Other: 10,000+ rooms within 5 km; DüsseldorfCard for discounted stays and city transport; caravan center at P1 (~$38 USD/day including electricity).
Reviews
- Mind-blowing array of retail tech that sparked fresh ideas for our store redesigns and hooked us up with game-changing suppliers from across Europe.
- The networking was electric—struck gold on sustainable lighting solutions and left buzzing from the keynote sessions that nailed future trends.
- Total inspiration overload; walked away with actionable strategies for omnichannel retail that could transform our operations overnight.
Maps
Contact
Video
FAQ's
What products and innovations can I expect at EuroShop 2026?
The fair spans eight dimensions with 1,800+ exhibitors showcasing shopfitting, visual merchandising, lighting concepts, retail tech like POS and AI analytics, energy-efficient refrigeration, food service equipment, expo marketing tools, and sustainable materials. Expect live demos of omnichannel solutions, startup innovations in the EuroCIS hub, and trends in digitalization and green design. Attendees from 140 countries source everything from store design to building automation, with 47% finding new suppliers in past editions. Guided tours and stages provide hands-on insights tailored to food, fashion, and wholesale sectors. Prepare via the app for personalized recommendations.
How do I prepare for my visit to EuroShop 2026?
Register in the ticket store for early access to the exhibitor database, interactive hall plan, and MyOrganizer tool for bookmarking and scheduling. Download the EuroShop app for agendas, networking, and real-time navigation across 18 halls. Review the supporting program for keynotes on AI and sustainability, and book add-ons like tours. Over 50% of visitors are top management—focus on sourcing goals. English materials available; DüsseldorfCard saves on transport and attractions. Aim to arrive via DUS airport for quick access, with shuttles ensuring smooth entry.
When and where is EuroShop 2026 held, and what are the opening hours?
It runs February 22–26, 2026, at Messe Düsseldorf (Stockumer Kirchstraße 61), open daily 10:00–18:00 for five full days of exhibits and events. The venue's multiple gates (Nord, Ost, Süd) connect via free shuttles and public transport. Expect 80,000+ visitors navigating themed halls efficiently. No evening extensions, but after-work networking follows. Coordinate with the 60th anniversary festivities for peak crowds on opening day. Full details in FAQs and app for seamless planning.
How many exhibitors and visitors attend EuroShop, and who are they?
Over 1,800 exhibitors from 50+ countries (70% international) join 80,000+ trade visitors from 140 nations, with 50% from retail, plus architects, marketers, and tech firms. Past editions saw 81% in sourcing roles discovering innovations in eight dimensions. It's a B2B hotspot for global networking, with 94% satisfaction and strong ROI from leads. Startups shine in dedicated hubs, while leaders like those in shopfitting dominate. Demographics: 34% German, 49% other European, 17% overseas—ideal for cross-continental partnerships.
Can I buy tickets on-site, and what are the options for groups or multi-day access?
Tickets are online-only via the official store to avoid queues; pre-register now for alerts. Single-day (~$55 USD) and 5-day passes (~$220 USD) available, with group discounts for 5+ via portal. Vouchers redeemable digitally; no free entry, but trade pros qualify easily. Includes full hall access; upgrades for conferences extra. Estimated based on € rates—monitor for 2026 updates. Pair with Event Ticket for rail travel. Efficient for 80,000 attendees, ensuring quick badge pickup at gates.
