IAA MOBILITY 2027, Munich, Germany
Overview
IAA MOBILITY 2027 is the world’s leading international platform for all facets of future mobility, marking a strategic evolution from a traditional car show to a holistic 360° event. Held biennially in Munich, the summit brings together the entire mobility ecosystem—from automotive OEMs and technology giants to cycling and micromobility providers—to showcase, discuss, and experience innovative transport concepts. The event is uniquely structured across two venues: the professional-focused IAA Summit at the Messe München exhibition grounds and the IAA Open Space in the heart of downtown Munich.
This landmark event is a critical meeting point for global decision-makers, tech pioneers, and the general public, aiming to chart the future of sustainable, digitalized, and interconnected transportation. It encompasses the themes of Mobility, Technology & Innovation, and Sustainability & Environment, featuring everything from electric vehicles and autonomous driving solutions to software-defined vehicles, battery technology, and smart city infrastructure. The combination of a high-level conference with a public experience makes IAA MOBILITY a unique global showcase.
Event Highlights
- Dual Venue Concept: A split format featuring the B2B-focused IAA Summit at the trade fair grounds and the public-focused, free-to-enter IAA Open Space in Munich’s city center.
- Holistic Mobility Showcase: Exhibits cover the full range of transport, including cars, bicycles, micromobility, public transport solutions, and the underlying technology like AI and battery tech.
- IAA Conference: A comprehensive program of 200+ panel discussions, fireside chats, and keynotes featuring over 500 global thought leaders from industry, politics, and society.
- IAA Experience: Interactive, hands-on opportunities for professionals and the public, including test drives and firsthand encounters with climate-neutral innovations.
Why Attend
For industry professionals, the IAA Summit provides an unmatched international platform to connect with decision-makers, secure new business partnerships, and gain critical intelligence on market shifts. Executives, engineers, and product developers will benefit from the high-level IAA Conference, which focuses on the most urgent challenges and solutions in sustainability and technology. This is the place to launch new products, network with major OEMs and suppliers, and establish yourself as a thought leader in the sector.
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For the general public, the IAA Open Space offers a unique opportunity to directly experience the mobility of tomorrow right in the heart of the city, with free admission. Visitors can interact with innovative vehicles, explore new mobility services, and participate in test drives. The event is an engaging platform that connects groundbreaking technology with societal dialogue, demonstrating how mobility is transforming urban life and sustainability goals.
Date & Duration
- Event Date: Tuesday, 7 September 2027 – Sunday, 12 September 2027.
- Event Duration: The event runs for six full days, with the B2B Summit running from 7–10 September and the public Open Space running from 7–12 September. (Press Day is Monday, 6 September).
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Venue / Location
- City and Country: Munich, Germany.
- Venue: IAA Summit: Messe München Exhibition Center / IAA Open Space: Downtown Munich.
- Google Maps Address: Am Messesee, Willy-Brandt-Allee 2/Tor 1, Warehouse, 81829 München, Germany (for Messe München).
Ticket Information
- How Tickets Are Sold: Tickets for the IAA Summit (professional visitors) are purchased online via the official ticket shop. Admission to the IAA Open Space (general public) is free.
- Admission Type: Dual-tier: Paid Admission for professional Summit access; Free Admission for public Open Space access.
- Ticket Pricing: The pricing structure ranges from $0 to $535.
- Minimum and Maximum Ticket Price Range: Free admission to the Open Space is available for all. Professional tickets for the IAA Summit (including the Conference) range from approximately $375 (Two-Day Ticket, converted from €350) to $535 (Permanent Ticket, converted from €500).
- Special Seating or VIP Options: The IAA Summit Permanent Ticket grants access to all days and stages of the high-level Conference program. All paid tickets are sold as “GoGreen” tickets, supporting sustainability initiatives.
Booking with Euro Travelo
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Contact Information
- Email: dominik.luebben@vda.de
- Phone: +49 89 949-20720 (Ticket Service Hotline)
- Website: https://www.iaa-mobility.com/en
- Social Media:
- https://www.facebook.com/IAAmobility/
- https://de.linkedin.com/company/iaashow
- https://www.instagram.com/iaamobility/
- https://www.youtube.com/channel/UChGybnBWCu8U2LI-76nTjUA
- https://www.tiktok.com/@iaamobility?lang=en
Getting There
- Nearest Airports: Munich International Airport (MUC) is located approximately 30 minutes away by car or 60 minutes by public transport.
- Public Transport: The Messe München grounds are served by the U2 (Messe West and Messe Ost) U-Bahn (subway) stations, providing a direct, approximately 35-minute journey from the Munich Hauptbahnhof (Central Station).
- Taxi/Rideshare: Taxis are readily available from both the airport and the city center. Expect higher fares and potential delays during peak trade fair days.
- Parking: Extensive on-site parking is available at the Messe München exhibition grounds. Note that tickets for the Summit do not include public transportation, so attendees should plan accordingly.
- Other Access: The IAA Open Space locations are spread across downtown Munich and are easily accessible via the city’s excellent public transport network and bike-sharing services.
Accommodation Options
- Luxury Hotels: Bayerischer Hof (5-star, city center location near Open Space, premium service, approximately $600–$1,100/night); The Charles Hotel, a Rocco Forte Hotel (5-star, near Central Station, elegant luxury, approximately $550–$900/night).
- Mid-Range Options: Novotel München Messe (4-star, extremely close to the Messe München, convenient and modern, approximately $450–$700/night); NH München Messe (4-star, good access to the exhibition grounds, approximately $450–$650/night).
- Budget Stays: Sure Hotel by Best Western München Hauptbahnhof (3-star, central location with good transit links, approximately $290–$400/night); Motel One München-Messe (3-star, budget-friendly option near the grounds, approximately $250–$350/night).
Reviews
- “The shift from car show to mobility platform is brilliant; it truly captures the future of urban transport.”
- “Outstanding organization, the dual-site model worked perfectly for both my professional and personal interests.”
- “The quality of the conference speakers and the sheer number of world premieres was genuinely impressive.”
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FAQ's
How does the IAA Summit differ from the IAA Open Space?
The IAA Summit is the B2B segment, held at the Messe München exhibition grounds, requiring a paid professional ticket for entry to the exhibition halls and the high-level Conference stages. The IAA Open Space is the B2C segment, held in downtown Munich, featuring interactive exhibits, test drives, and is free for the general public.
Which core themes will be covered at the IAA Conference?
The Conference will feature hundreds of speakers and discussions centered on the most pressing issues in mobility and technology. Key themes include the transition to Electric and Sustainable Mobility, the development and regulation of Autonomous Driving and Software Defined Vehicles, and the establishment of Smart City and urban infrastructure.
Is public transportation included with the IAA Summit ticket purchase?
No, unlike some other German trade fairs, the professional tickets for the IAA Summit (including the Conference) do not include free use of local public transportation in Munich. Attendees should plan to purchase separate public transport passes (like the U-Bahn and bus tickets) or utilize taxis/rideshare services.
How many people are expected to attend IAA MOBILITY 2027?
Based on previous editions, the IAA MOBILITY event is expected to attract over half a million participants, including both trade visitors at the Summit and the general public at the Open Space. This makes it one of the largest and most globally significant gatherings in the mobility sector.
Can I take a test drive of the new vehicles and mobility concepts?
Yes, the IAA Experience, which is integrated into both the Summit and the Open Space, offers numerous opportunities for visitors to actively try out new vehicles and mobility concepts. This includes test driving electric vehicles and experiencing micromobility solutions firsthand in a safe and engaging environment.
