OMR Festival: Hamburg, Germany 2026

Overview

The OMR Festival is Europe’s premier B2B trade fair and conference for the digital economy, attracting over 67,000 marketing professionals, executives, and innovators to explore trends in AI, eCommerce, content creation, and sustainability. Launched in 2011 as the Online Marketing Rockstars Festival, it has evolved into a two-day powerhouse event featuring 800+ speakers, 1,000+ exhibitors, masterclasses, guided tours, and side events across multiple halls at the Hamburg Messe. The 2026 edition emphasizes diversity, inclusivity, and forward-thinking discussions, with a strong focus on actionable insights from global stars, founders, and industry leaders to drive business growth in the digital landscape.

Building on past successes—like drawing 67,000 attendees in 2025—the festival continues to spotlight key topics such as AI integration, omnichannel strategies, HR in tech, and eco-friendly practices, while fostering networking in a vibrant, collaborative atmosphere. With initiatives like the Awareness Concept ensuring a safe, discrimination-free environment and sustainability measures reducing waste through reusable systems, OMR 2026 positions itself as a catalyst for innovation and community in Europe’s digital hub. Official site: https://omr.com for tickets, agendas, and updates.

Event Highlights

• Bullet or short paragraph of the main attractions: The festival’s magnetic core is its expansive expo floor and dynamic stages, where 67,000+ attendees immerse in 1,000+ exhibitor booths, keynote debates on AI and eCommerce, and interactive masterclasses that deliver real-time trends and networking with digital trailblazers.
• Main activities or performances:
  • Expo explorations with themed booths showcasing tools in adtech, CRM, and social media from global brands.
  • Conference keynotes and panels by 800+ speakers, including celebrities like Tom Brady and experts from Signal and OpenAI.
  • Masterclasses and guided tours on niche topics like cybersecurity and influencer strategies, plus side events with live concerts.
  • Award spotlights and pitch sessions highlighting innovations in startups and sustainability.
• Special traditions or features:
  • Annual “Vegan First” food policy, with over 75% of 93,000+ meals plant-based in recent years to promote eco-conscious choices.
  • Declaration of Commitment upon entry, pledging against discrimination and fostering respectful interactions.
  • Reusable cup and dish system across grounds, with automated return stations to minimize waste—314,000+ cups reused in 2024.
  • DB event tickets encouraging train travel, covering 1M+ km in 2025 for climate-friendly mobility.
• Unique attractions for visitors:
  • Star-studded lineup blending pop culture icons (e.g., Quentin Tarantino, Kim Kardashian from past events) with tech CEOs for inspirational crossovers.
  • Safer Spaces and all-gender toilets for inclusive comfort, plus barrier-free access with wheelchair loans and dedicated areas.
  • Post-event recaps, podcasts, and an app for personalized agendas, extending the festival’s impact year-round.
  • Awareness Team support for immediate assistance, ensuring a harassment-free zone amid the high-energy vibe.

Why Attend

OMR Festival is the ultimate accelerator for digital professionals, offering direct access to 800+ thought leaders and 1,000+ exhibitors to gain cutting-edge insights on AI, eCommerce, and marketing strategies that fuel immediate business ROI. Whether you’re a CEO, marketer, or startup founder, the event’s masterclasses, debates, and networking zones—attended by 67,000+ peers—provide tailored inspiration and connections that spark collaborations, hires, and innovations, all in Hamburg’s dynamic setting. With free perks like train tickets and reusable systems, it prioritizes accessibility and sustainability, making high-impact learning effortless.

More than a conference, OMR builds a supportive community through its Awareness Concept, condemning discrimination and offering Safer Spaces for everyone to thrive. Past attendees rave about transformative encounters with stars like Dirk Nowitzki and Amy Webb, leading to deals and career leaps. It’s your chance to shape the digital future, enjoy vegan-forward meals, and join a movement that’s grown from 40,000 to 67,000 strong—empowering bold, inclusive progress in tech and media.

Date & Duration

• Dates: May 5 – 6, 2026
• Duration: 2 days

Venue / Location

• City and main venue: Hamburg, Hamburg Messe Exhibition Center.
• Notable areas: Halls B1-B7 for conferences, expos, and masterclasses; outdoor spaces for networking and food halls.
• Additional venues: Side events potentially in nearby Hamburg spots; hybrid elements for global access.
• Google Maps address: Lagerstraße 36, 20357 Hamburg, Germany.

Ticket Information

• How tickets are sold: Online via the official shop; app for digital delivery; exhibitor packages include visitor passes.
• Whether admission is free or paid: Paid for general visitors; free contingents for partners/exhibitors.
• Ticket pricing in USD only: Standard tickets from $200 USD; early bird/student discounts lower.
• Minimum and maximum tickets pricing: $200 USD minimum (early bird); up to $500+ USD maximum for premium/VIP access.
• Any special seating or VIP options: VIP lounges and priority seating via premium tiers; wheelchair areas in key halls.
• Booking details: Sales open early 2026; non-transferable, personalized; includes DB train perks for sustainability.
• Additional info: Disabled pass holders get free companion entry with proof; press via form; official site: https://omr.com/en/events/festival/tickets/.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: hello@omr.com (general inquiries); presse@omr.com (press); awareness@omr.com (support).
• Phone: +49 40 209310899 (main line, English/German available).
• Website: https://omr.com (official site for all updates).
• Social Media: @OMR (Instagram, X/Twitter, TikTok); OMR Festival (Facebook, LinkedIn, YouTube).
• Key Staff: Jasper Ramm (Executive Board, Partnerships); Wencke Thielert (PR Manager); Dominique Breuer (Sustainability).
• Press/Volunteers: presse@omr.com (credentials form); crew applications via site (TBD for 2026).
• Note: Response time ~24–48 hours. Multilingual support; adheres to Awareness Concept guidelines.

Getting There

• Nearest airports: Hamburg Airport (HAM, 5 miles/15 min drive).
• Public transport: S-Bahn S1 from HAM to Hamburg Messe station (10 min); HVV buses/trams included with some tickets.
• Parking: On-site at Hamburg Messe (€15–20/day); encourage train via DB perks for eco-travel.
• Other access: Taxis/Uber (~€20 from city center); bike rentals; East/West entrances for accessible drop-off.

Accommodation Options

• Budget options: Super 8 by Wyndham Hamburg ($80–$120/night, 2 miles away).
• Mid-range: Holiday Inn Hamburg City Centre ($120–$180/night, 1.5 miles).
• Luxury: Fairmont Hotel Vier Jahreszeiten ($250–$400/night, central elegance).
• University housing: N/A; nearby hostels like Generator Hamburg ($60–$100/night).
• Other: Airbnb in St. Pauli/Altona ($100–$160/night); book early for May rush.

Reviews

• “OMR’s energy is unmatched—keynotes from stars like Tom Brady sparked game-changing ideas for my agency.”
• “Inclusive vibe with top sustainability efforts; networked with 100+ pros and left with actionable AI strategies.”
• “From masterclasses to vegan eats, it’s the ultimate digital reset—worth every euro for the connections.”