PSI 2026 – The Leading European Trade Show for the Promotional Products Industry, Düsseldorf, Germany
Overview
PSI 2026 is recognized as the premier European trade show for the promotional products industry, serving as the definitive kickoff event for the new business year. Held at the Messe Düsseldorf, this exhibition brings together thousands of professional distributors, consultants, and manufacturers from across the globe to showcase the latest trends in advertising and corporate gifting. It serves as a vital networking platform where industry leaders gather to explore innovative product designs, sustainable materials, and the future of haptic advertising.
The event is designed to provide a comprehensive look at the entire supply chain of the promotional industry, featuring specialized zones for product finishes, sustainable production, and textile innovations. Beyond the exhibition floor, PSI offers high-quality educational programs and interactive workshops that address current market challenges and digital transformation within the sector. It is an essential environment for professionals looking to secure new partnerships and gain a competitive advantage in the international market.
Event Highlights
- Innovation and Trend Zones: Explore the newest product launches and creative solutions that will define the promotional marketing landscape for the upcoming year.
- Sustainability Focus: Discover a wide range of eco-friendly and socially responsible products, reflecting the growing demand for sustainable corporate gifting.
- PSI Design Forum: Engage with expert-led sessions focusing on product design, branding techniques, and the latest finishing technologies for promotional items.
- International Networking: Connect with over 400 exhibitors and thousands of industry peers from more than 70 countries in a professional business-to-business environment.
Why Attend
Attending PSI 2026 is a strategic necessity for distributors and marketing professionals who want to stay ahead of market shifts and source the most diverse range of promotional items available in Europe. The trade show provides a unique opportunity to touch, feel, and test thousands of products in person, ensuring the quality and impact of future corporate campaigns. It is the only platform that offers such a concentrated overview of international suppliers and emerging startups in one location.
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This event is specifically tailored for promotional product distributors, advertising agencies, and marketing consultants who require a deep understanding of product availability and customization options. By joining this industry hub, attendees can strengthen existing supplier relationships and negotiate direct deals for the upcoming fiscal year. The professional insights gained through the event’s seminars and trend galleries make it a critical investment for any business operating within the promotional sector.
Date & Duration
- January 7 to January 9, 2026: The event takes place over three full days from Wednesday to Friday.
- Daily Opening Hours: The fair is typically open to registered trade visitors from 9:00 AM to 6:00 PM on the first two days and closes at 4:00 PM on the final day.
Venue / Location
- City and Country: Düsseldorf, Germany.
- Venue: Messe Düsseldorf (Halls 9, 10, and 11).
- Google Maps Address: Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany.
Ticket Information
- How Tickets Are Sold: Tickets are available for purchase online through the official PSI website and require verified trade visitor status for approval.
- Admission Type: This is a closed industry event strictly for promotional product distributors, consultants, and invited industry guests.
- Ticket Pricing: Early bird online day tickets are approximately $62.00 while 3-day event passes are approximately $94.00.
- Price Range: On-site ticket purchases for verified professionals range from approximately $75.00 for a single day to $115.00 for the full event.
- Special Seating or VIP Options: PSI members often receive complimentary or discounted access as part of their membership benefits, including access to exclusive lounge areas.
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Contact Information
- Email: psi.network@rxglobal.com
- Phone: +49 211 90191600
- Website: www.psi-messe.com
- Social Media:
- https://www.facebook.com/psimesse/?ref=br_rs
- https://www.linkedin.com/company/34612781/
- https://www.youtube.com/channel/UCGKb9Kmwfua0lqYUWLlsoWg
- https://www.instagram.com/psishow/
Getting There
- Nearest Airports: Düsseldorf Airport (DUS) is located only 3 km from the fairgrounds (~5 to 10 minutes by taxi or shuttle bus).
- Public Transport: Utilize U-Bahn lines U78 or U79 which stop directly at the Messe Ost and Messe Nord entrances from the city center.
- Taxi/Rideshare: A taxi from the airport to the venue costs approximately $22.00 while rideshare apps like Uber and Free Now provide direct access.
- Parking: Extensive parking is available at the venue in lots P1 and P2, with a free shuttle service running to the exhibition hall entrances.
- Other Access: The venue is easily accessible via the A44 motorway; for those staying in the city, the walk from nearby hotels is convenient.
Accommodation Options
- Luxury Hotels: Hilton Düsseldorf (5-star, 1.5 km, premium business facilities, $320 to $550 per night); Hyatt Regency Düsseldorf (5-star, 5 km, modern luxury in MediaHarbor, $350 to $600 per night).
- Mid-Range Options: Tulip Inn Düsseldorf Arena (4-star, 0.5 km, located directly at the stadium next to the fair, $180 to $290 per night); Mercure Hotel Düsseldorf Nord (4-star, 2 km, efficient business rooms, $150 to $240 per night).
- Budget Stays: Motel One Düsseldorf-Hauptbahnhof (2-star, 5.5 km, stylish budget design near the station, $95 to $160 per night); B&B Hotel Düsseldorf-City (2-star, 4 km, simple and reliable, $85 to $145 per night).
Reviews
- The best place to find unique promotional gifts and meet the manufacturers face to face at the start of the year.
- Organizing my sourcing for the entire year is so much easier when I can see all the new trends in one hall.
- Very well-organized trade show with a professional crowd that is actually there to do real business.
Maps
Contact
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FAQ's
Who is allowed to visit the PSI trade show?
PSI is a restricted trade-only event specifically for promotional product distributors, consultants, and manufacturers within the industry. General corporate marketing departments may attend if they are invited by a PSI distributor or if they meet specific industry criteria. Visitors must provide professional credentials during the registration process to ensure the B2B integrity of the event.
Does my ticket include free public transport in Düsseldorf?
In most cases, a pre-purchased PSI ticket allows for free travel to and from the exhibition grounds on the day of your visit. This usually covers all buses and trains within the VRR (Verkehrsverbund Rhein-Ruhr) network in the greater Düsseldorf area. Please check the specific details printed on your ticket confirmation to verify that the transit logo is present for that year.
Are there facilities for storing luggage or heavy samples at the venue?
Yes, the Messe Düsseldorf provides cloakrooms and lockers at all major entrance areas for a small fee of approximately three dollars. Given the large volume of samples distributed at PSI, many visitors bring small rolling suitcases, which are permitted inside the halls. It is recommended to arrive early if you require a larger locker, as these can fill up quickly during the peak morning hours.
Is there a matchmaking service to help me find specific suppliers?
Yes, the PSI website and mobile app offer a digital matchmaking tool that allows visitors to schedule meetings before the show begins. You can filter exhibitors by product category, sustainability certification, or country of origin to find the best matches for your needs. This system helps maximize your time on the floor by ensuring you have dedicated slots with the key manufacturers you want to meet.
Can I buy products directly on the show floor to take home?
No, PSI is a trade exhibition for sourcing and ordering, and the direct sale of exhibition samples to visitors is generally prohibited. The purpose of the event is to establish contracts and arrange for bulk shipments rather than individual retail purchases. Exhibitors will provide samples for evaluation, but commercial transactions are intended for future delivery through professional distribution channels.
