Performance Marketing Awards London, United Kingdom 2026

Overview

The Performance Marketing Awards is the UK’s premier celebration of excellence in performance marketing, marking its 20th anniversary in 2026 with a glamorous black-tie ceremony honoring outstanding campaigns, teams, and companies across 30+ categories. Hosted by HelloPartner at the iconic Grosvenor House Hotel on Park Lane, this event brings together over 900 industry leaders, advertisers, publishers, agencies, networks, and tech providers for a night of networking, inspiration, and recognition. From innovative affiliate strategies to data-driven partnerships, the awards spotlight work targeting UK consumers, showcasing how bold ideas and measurable results are shaping the future of digital marketing. With a history of star-studded hosts and unforgettable entertainment—from comedy sketches to live bands—the 2026 edition promises to be the most competitive yet, featuring a shortlist networking brunch and a high-energy gala that fosters collaborations and celebrates a decade-plus of industry evolution.

This one-night extravaganza is more than an awards show; it’s a catalyst for growth, where winners like Awin and Skimlinks have historically claimed multiple golds for groundbreaking innovations in mobile, social media, and lead generation. Attendees can expect a three-course dinner, roaming entertainment, and a confetti-filled winners’ stage, all set against the backdrop of London’s luxury venue. The event’s rigorous judging process ensures only the finest entries shine, with categories covering everything from best agency-led campaigns to rising star individuals. As performance marketing continues to dominate with ROI-focused tactics, the 2026 PMAs offer a platform to benchmark success, forge partnerships, and draw insights from peers who’ve driven real business impact in a rapidly evolving landscape.

Event Highlights

• Main activities or performances: Enjoy a star-hosted ceremony with live announcements, comedy sketches, and musical entertainment including electric violin duos, sax performances, and a closing band like Vivid or Beat a Maxx, culminating in confetti celebrations for winners across 30+ categories.
• Special traditions or features: Commemorate the 20th anniversary with retrospective highlights from past events, a pre-ceremony Shortlist Networking Brunch at Soho House, and signature elements like a roaming photo booth and LED-lit stage for glamorous networking.
• Unique attractions for visitors: Network with 900+ industry elites in the historic Great Room of Grosvenor House, participate in table bookings for premium seating, and access exclusive sponsorship activations that blend celebration with business development opportunities.

Why Attend

Attending the Performance Marketing Awards 2026 places you at the heart of the UK’s performance marketing renaissance, connecting you with top-tier professionals, innovative campaigns, and actionable trends that directly impact your bottom line. Whether you’re an advertiser seeking partnership inspiration, an agency chasing recognition, or a tech provider scouting collaborations, this event delivers unparalleled networking in a black-tie setting, where casual conversations often lead to multimillion-pound deals. The 20th anniversary elevates the stakes with enhanced entertainment, a dedicated brunch for shortlisted entrants, and categories tailored to emerging areas like incremental campaigns and brand engagement, ensuring you leave with fresh strategies to outmaneuver competitors. Past editions have seen record gold wins and viral moments, making it a proven launchpad for visibility and growth in a data-centric industry.

More than just accolades, the PMAs foster a sense of community and forward momentum, with post-event buzz extending through social shares and industry recaps that amplify your presence. The Grosvenor House venue adds prestige, offering seamless transitions from awards to after-party dancing, while the judging insights from the entry kit equip you to refine future entries. By joining, you’ll gain a competitive edge through peer benchmarking, access to sponsor showcases, and the energy of celebrating excellence—transforming one evening into lasting ROI via new leads, hires, and innovations. In an era where performance metrics rule, this is your essential gathering to recharge, reimagine, and redefine success.

Date & Duration

• Dates: May 12, 2026
• Duration: 1 evening (typically 6–7 hours, including dinner and after-party)

Venue / Location

• City: London, United Kingdom
• Main venue: Grosvenor House, a luxurious Art Deco hotel renowned for its historic Great Room ballroom, hosting the ceremony with elegant dining and entertainment spaces.
• Notable areas: The Great Room for the main awards and dinner; Park Lane foyer for pre-event networking and photo ops; no additional venues, with the Shortlist Networking Brunch at nearby Soho House.
• Google Maps address: Grosvenor House, 86-90 Park Ln, Mayfair, London W1K 7TN, United Kingdom

Ticket Information

• How tickets are sold: Tickets and table bookings are sold online via the official website; individual seats through general admission, tables (seating 10–12) via dedicated booking form; sponsorship packages include complimentary access.
• Whether admission is free or paid: Admission is paid for attendees, with free entry for shortlisted entrants and sponsors; entry fees apply to award submissions, separate from attendance.
• Ticket pricing in USD: Individual tickets start at $650 USD; full tables from $6,500 USD; prices exclude VAT and scale with booking tier.
• Any special seating or VIP options: Premium table bookings offer front-row views, branded placements, and priority access; VIP sponsor tables include host meet-and-greets and exclusive lounges.
• Minimum and maximum tickets pricing: Minimum pricing is $650 USD (single ticket); maximum reaches $13,000 USD for top sponsor tables with add-ons.

Booking with Euro Travelo

Looking to attend this event hassle-free? Euro Travelo can help you secure tickets, arrange travel, and manage your trip from start to finish. Whether it’s a business conference, trade show, or cultural festival, our team makes it easy for international visitors to join events across Europe. Contact Euro Travelo today to book your tickets and travel arrangements.

Contact Information

• Email: events@hellopartner.com (general inquiries); sponsorship@hellopartner.com (sponsorship and partnerships).
• Phone: Not specified; use email form on website for direct contact.
• Website: https://performancemarketingawards.co.uk/, https://performancemarketingawards.com/.
• Social Media: @performancemarketingawards (Instagram, Twitter/X, LinkedIn, Facebook).
• Key Staff: Gabby (Sponsorship Enquiries); Matthew Wood (Founder & Host for virtual events).
• Press/Volunteers: Email events@hellopartner.com for media accreditation; volunteer opportunities via sponsorship kit inquiry (TBD for 2026).
• Note: Response time ~24–48 hours. English support available.

Getting There

• Nearest airports: London Heathrow (LHR), 15 miles west (45–60 minutes by taxi or Heathrow Express train to Paddington, then short tube ride); London City (LCY), 7 miles east (30 minutes by Docklands Light Railway to Bank, then tube).
• Public transport: Piccadilly Line tube direct to Hyde Park Corner (2-minute walk); Elizabeth Line from Heathrow to Bond Street (10-minute walk); buses 14 or N9 from central London stop nearby.
• Parking: Limited valet parking at Grosvenor House ($65 USD/night); nearby public garages like Q-Park Park Lane ($50–$70 USD for evening); recommend public transport to avoid congestion.
• Other options: Taxis/Uber from central London $20–$30 USD (10–15 minutes); walking from Marble Arch (5 minutes); bike shares via Santander Cycles with docks on Park Lane.

Accommodation Options

• Budget options: YHA London Central (1.5 km away, from $80/night, dorms or privates with shared facilities and easy tube access); Ibis London Hyde Park (0.8 km, $100–$130/night, compact rooms near Marble Arch).
• Mid-range hotels: Holiday Inn London Mayfair (0.5 km, $150–$200/night, modern amenities with gym and on-site dining); DoubleTree by Hilton London Marble Arch (0.6 km, $160–$220/night, cookie welcome and rooftop views).
• Luxury stays: The Grosvenor House itself (on-site, $400–$600/night, opulent rooms with spa and direct event access); Mandarin Oriental Hyde Park (0.4 km, $500–$800/night, five-star elegance with Michelin dining).
• Apartment rentals: Airbnb in Mayfair (from $200/night for 1-bedroom suites, self-catering near Park Lane); serviced apartments via Staybridge Suites London (1 km, $250–$350/night, kitchenettes and breakfast included).
• Booking tips: Book via official partners for event discounts; most include free cancellation up to 48 hours prior and London Oyster card perks for transport.

Reviews

• “A glittering night of industry triumphs, with seamless hosting and entertainment that kept the energy electric from start to finish.”
• “The perfect blend of celebration and networking—witnessing those confetti moments and connecting with peers made it unforgettable.”
• “Top-tier glamour and genuine recognition; the after-party vibes and winner announcements were highlights of the year.”