ProWein Düsseldorf 2026 – The International Trade Fair for Wine and Spirits, Düsseldorf, Germany
Overview
ProWein Düsseldorf 2026 stands as the world’s premier meeting point for the international wine and spirits industry, celebrating over three decades of excellence. Held annually at the Messe Düsseldorf, this trade-only event brings together thousands of exhibitors from over 65 nations to showcase an unparalleled range of products. From traditional vintages and premium spirits to modern craft beers and innovative packaging solutions, the fair serves as the ultimate barometer for global market trends and a critical hub for high-level business negotiations.
The exhibition is renowned for its strict professional focus, ensuring that every interaction carries significant business value. Attendees can explore a massive ecosystem of exhibition halls filled with specialized theme worlds, including the Champagne Lounge, the Organic World, and the ProSpirits forum. Whether you are looking to discover new winemakers from emerging regions or to stay ahead of digital innovations in retail and gastronomy, ProWein provides a comprehensive and professional platform that defines the future of the beverage industry.
Event Highlights
- Global Product Showcase: Discover thousands of wines from over 500 growing regions alongside a vast selection of international spirits, craft beers, and ciders.
- ProSpirits Concept: A dedicated 4,800 square meter area featuring hundreds of exhibitors focused exclusively on the global spirits market and artisanal products.
- Industry Trend Shows: Explore the Same but Different area for niche craft drinks and the World of Zero for the latest innovations in non-alcoholic beverages.
- Masterclasses and Seminars: Participate in expert-led tasting sessions and professional seminars that provide deep insights into emerging consumer preferences and sustainable viticulture.
Why Attend
ProWein is an essential destination for decision-makers across the retail, wholesale, and hospitality sectors who want to secure a competitive edge. It is the only event of its kind that offers such a concentrated level of internationality, with buyers attending from major markets like the USA, UK, Asia, and across Europe. For professionals, it is the most effective venue to sample new vintages, negotiate direct contracts with producers, and gain a first-hand look at the technological advancements shaping the retail and gastronomy landscapes.
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This fair is specifically designed for trade visitors, including importers, exporters, sommeliers, and hotel industry professionals. By attending, you join a network of over 42,000 industry peers, allowing you to build global partnerships and expand your portfolio with exclusive products not found elsewhere. The professional atmosphere is tailored to facilitate serious business deals, making it an indispensable annual event for anyone serious about the business of wine and spirits.
Date & Duration
- March 15 to March 17, 2026: The event spans three consecutive days from Sunday to Tuesday.
- Daily Opening Hours: The exhibition halls are typically open from 9:00 AM to 6:00 PM for all registered trade visitors.
Venue / Location
- City and Country: Düsseldorf, Germany.
- Venue: Messe Düsseldorf (Fairground Düsseldorf).
- Google Maps Address: Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany.
Ticket Information
- How Tickets Are Sold: Tickets are available exclusively through the official online ticket shop and require mandatory trade visitor registration and legitimation.
- Admission Type: Strictly limited to trade professionals and industry experts; the event is not open to the general public.
- Ticket Pricing: Online pre-selling prices are approximately $53.00 for a day ticket and $85.00 for a season ticket.
- Price Range: Tickets purchased on-site are more expensive, ranging from approximately $64.00 for a single day to $96.00 for the full duration.
- Special Seating or VIP Options: A VIP Hosted Buyer Program is available for high-volume decision-makers, offering exclusive lounge access and networking benefits.
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Contact Information
- Email: marketing@prowein.de
- Phone: +49 211 456001
- Website: www.prowein.com
- Social Media:
- https://www.facebook.com/ProWein.tradefair
- https://twitter.com/prowein?lang=en
- https://www.linkedin.com/showcase/prowein-tradefair
- https://www.youtube.com/user/ProWeinTradeFair
- https://www.instagram.com/prowein_tradefair/
Getting There
- Nearest Airports: Düsseldorf Airport (DUS) is just 3 km from the venue (~5 to 10 minutes by taxi or bus); Cologne Bonn Airport (CGN) is 65 km away (~60 minutes by train).
- Public Transport: Take the U-Bahn lines U78 or U79 directly to the Messe Ost/Stockumer Kirchstraße or Messe Nord stations from the city center.
- Taxi/Rideshare: Taxis from the airport cost approximately $22.00; Uber and Free Now apps are widely used for direct venue drop-offs at the North or East entrances.
- Parking: Ample parking is available in lots P1 and P2; a shuttle bus connects the parking areas to the main exhibition halls.
- Other Access: High-speed ICE trains connect Düsseldorf Central Station to major European cities, with a short 15 minute subway transfer to the fairgrounds.
Accommodation Options
- Luxury Hotels: Breidenbacher Hof (5-star, 4 km, ultra-luxury in the city center, $420 to $650 per night); Steigenberger Parkhotel (5-star, 4.5 km, classic elegance near Königsallee $380 to $580 per night).
- Mid-Range Options: Novotel Düsseldorf City West (4-star, 3 km, modern business style, $160 to $280 per night); Lindner Hotel Dusseldorf Seestern (4-star, 2.5 km, convenient for trade visitors $140 to $230 per night).
- Budget Stays: B&B Hotel Düsseldorf-Messe (2-star, 1.5 km, simple and efficient $90 to $160 per night); Ibis Düsseldorf Hauptbahnhof (2-star, 5 km, located at the main station $80 to $140 per night).
Reviews
- The international diversity here is unmatched and allowed me to source unique labels for my shop in one afternoon.
- Navigating the halls is very efficient despite the massive size and the ProSpirits section was a real highlight this year.
- It is strictly professional which makes networking much easier and more productive than at other European wine fairs.
Maps
Contact
Video
FAQ's
Who is eligible to attend ProWein Düsseldorf 2026?
This event is strictly reserved for trade visitors from the wine, spirits, and craft beverage industries. Eligible sectors include retail, wholesale, gastronomy, hotel management, and import or export professionals. All visitors must provide proof of their professional status during the online registration process before a ticket can be issued.
Are children or members of the general public allowed at the fair?
No, ProWein is a B2B trade fair and does not permit access to the general public or individuals under the age of 18. This policy ensures a professional atmosphere conducive to business discussions and tastings among industry experts. Those looking for public wine festivals should check the local Düsseldorf event calendar for alternative consumer-focused events.
What is included in the price of a ProWein admission ticket?
The ticket provides full access to all exhibition halls, special shows, and the majority of the seminars and masterclasses hosted at the fair. It also typically includes complimentary use of the VRR public transport network within the Düsseldorf area for travel to and from the venue. Tastings at individual exhibitor stands are generally included, though some high-end masterclasses may require a separate prior registration.
Is there a specific dress code for attendees at the trade fair?
While there is no mandatory dress code, most attendees opt for business or business-casual attire to match the professional nature of the event. Comfortable footwear is highly recommended as the venue is vast and visitors will spend a significant amount of time walking between the 17 halls. Dressing professionally helps facilitate networking with international suppliers and high-level decision-makers.
How can I find specific exhibitors or products before I arrive?
The official ProWein website and mobile app feature a comprehensive Exhibitor and Product Search tool that is updated months before the fair. Users can filter by country, product category, or hall number and use the MyOrganizer feature to plan a personalized visiting route. The tool also includes a matchmaking function to help visitors connect with relevant business partners and schedule meetings in advance.
